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Advanced Social Media: Strategies for Using Facebook, Twitter, and Blogging For Your Retail Business<br />Presented by Bri...
Agenda<br />My Background and Why I am Here<br />Benefits for Retail Stores<br />BloggingOutside the Box<br />Strategic Fa...
My Background<br />Grew up in Singapore and Japan<br />Founded Sand Shack while in college in 2006<br />Also while in coll...
Why You Should Listen To Me<br />I am not a social media expert<br />I grew up using forms of social media<br />I successf...
Brianlinton.com<br />
Agenda<br />My Background and Why I am Here<br />What is Social Media and Benefits for Retail Stores<br />BloggingOutside ...
Social Media Definition for Our Industry<br />Social Media is a collection of online tools (mostly free) that allow retail...
Benefits<br />Drive qualified traffic to your on and offline stores<br />Reach out and find people who otherwise would not...
But wait…<br />New research by Citibank reveals that social media has yet to penetrate the small business world, finding t...
Agenda<br />My Background and Why I am Here<br />Benefits for Retail Stores<br />BloggingOutside the Box<br />Strategic Fa...
Business Blog<br />
Blogging with a Purpose<br />Choose something your customers care about <br />Provide free material that is not a sales-pi...
Give Away Your Secrets<br />
The Power of Images and Video<br />Use images and video whenever possible<br />Purchase digital camera with video capabili...
What Google Loves <br />Unique Content<br />Keyword rich content and tags<br />Quality and consistency<br />Wordpress<br />
Market to Your Customers Through Separate Blogs<br />Setting up a blog is free and if potential customers have various int...
Planning<br /><ul><li>Is this group a viable target market?  Is it large enough?
Are there any competing blogs?
Let demographics influence design and writing style</li></li></ul><li>Planning<br /><ul><li>Offer a free newsletter to you...
Use email marketing services such as Constant Contact or iContact.
Double opt in subscription
Use newsletter to send subscribers valuable information on the topic
With subtle mentions to your store
Don’t spam </li></li></ul><li>What’s The Difference <br />Niche Newsletter<br />Company Sign Up Form<br />Vs.<br />
Planning<br /><ul><li>Allow your readers to discover the connection between the blog and your company – don’t make it obvi...
The blog is not for selling, it is for indirect marketing by providing quality, free content to your target market.</li></...
Network
Become part of a community
Get Lucky…</li></li></ul><li>Guest blogging<br />Guest Blogging builds authority for you and your blog about a certain top...
Niche Social Media Sites and Forums <br />Find existing sites to join <br />Network and promote yourself<br />
Involve, Create, Discuss, Promote, Measure<br />Courtesy laurelpapworth.com<br />
Agenda<br />My Background and Why I am Here<br />Benefits for Retail Stores<br />BloggingOutside the Box<br />Strategic Fa...
Facebook Page<br />A Facebook Page is a public profile that enables you to share your business and products with Facebook ...
Facebook Strategies for Business<br />Industry news (trade shows, exhibitions, product recalls)<br />Tips on using your pr...
Facebook Advertising<br />Should you pay to advertise on Facebook?<br />Pros:<br />Highly accurate target advertising<br /...
Facebook Search<br />Find and connect with people or groups who have influence over your potential customers  <br />Search...
Networking is Free<br />Instead of paying to advertise, you can do your own target marketing using Facebook<br />Facebook ...
Agenda<br />My Background and Why I am Here<br />Benefits for Retail Stores<br />BloggingOutside the Box<br />Strategic Fa...
Twitter<br />Update Followers<br />Don’t just self-promote<br />Monitor conversations<br />Address problems (bigger brands...
Tips for Using Twitter<br />Post original thoughts on your topic or industry – thought provoking <br />Link to articles re...
Tips Continued<br />Ask questions and answer questions<br />Combine your social media approach by linking back to your Fac...
Agenda<br />My Background and Why I am Here<br />Benefits for Retail Stores<br />BloggingOutside the Box<br />Strategic Fa...
How I am Doing It<br />Sandshack.org<br />
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Advanced Social Media Strategies for Your Retail Establishment

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So you use Facebook, you blog, and maybe you even tweet, but what are some of the things you should be doing with these tools to increase business and build your brand? Join Brian Linton, founder of Sand Shack, as he dives deep into social media strategies relevant to the retail industry. Find out how and why to build a following online and authority in your space. Learn low cost, virtually free, strategies to increase traffic to your website and store without your customers feeling like they are being sold to, and learn the tricks and tips that he has used to build Sand Shack’s social media presence and increase his business.

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Transcript of "Advanced Social Media Strategies for Your Retail Establishment"

  1. 1. Advanced Social Media: Strategies for Using Facebook, Twitter, and Blogging For Your Retail Business<br />Presented by Brian Linton<br />Founder Sand Shack LLC<br />Brianlinton.com<br />Sandshack.com<br />January, 2010<br />© 2010 Brian Linton<br />
  2. 2. Agenda<br />My Background and Why I am Here<br />Benefits for Retail Stores<br />BloggingOutside the Box<br />Strategic Facebook Strategies That Drive Traffic <br />Broadcasting Through Your Tweets<br />How You Can Create Your Own Social Network<br />
  3. 3. My Background<br />Grew up in Singapore and Japan<br />Founded Sand Shack while in college in 2006<br />Also while in college, founded a coffee company – and failed<br />Live and work in Philadelphia<br />Girlfriend’s name is Joanna and Dog’s name is Zoey<br />Speak Chinese, love to travel, write, and scuba dive<br />
  4. 4. Why You Should Listen To Me<br />I am not a social media expert<br />I grew up using forms of social media<br />I successfully use social media for my business<br />Most importantly, I am in your industry<br /> -Sand Shack is a brand of resort merchandise<br />
  5. 5. Brianlinton.com<br />
  6. 6. Agenda<br />My Background and Why I am Here<br />What is Social Media and Benefits for Retail Stores<br />BloggingOutside the Box<br />Strategic Facebook Strategies That Drive Traffic <br />Broadcasting Through Your Tweets<br />How You Can Create Your Own Social Network<br />
  7. 7. Social Media Definition for Our Industry<br />Social Media is a collection of online tools (mostly free) that allow retail establishments to connect and communicate with their customers. Social media allows for instant communication and feedback about events, promotions, and allow retail stores to find out what their customers like and don’t like. <br />Proper use of social media by retail establishments does not entail mindless self promotion, it is about consistent communication with customers and providing free, useful content that will influence customers to make a purchase from an online or offline store.<br />
  8. 8. Benefits<br />Drive qualified traffic to your on and offline stores<br />Reach out and find people who otherwise would not of found you<br />Understand your customers at a deeper level<br />Only sell products your customers want <br />Improve your business through feedback<br />Make More Money<br />
  9. 9. But wait…<br />New research by Citibank reveals that social media has yet to penetrate the small business world, finding that 76% of the 500 organizations surveyed have not found social media useful in generating business.<br />
  10. 10. Agenda<br />My Background and Why I am Here<br />Benefits for Retail Stores<br />BloggingOutside the Box<br />Strategic Facebook Strategies That Drive Traffic <br />Broadcasting Through Your Tweets<br />How You Can Create Your Own Social Network<br />
  11. 11. Business Blog<br />
  12. 12. Blogging with a Purpose<br />Choose something your customers care about <br />Provide free material that is not a sales-pitch<br />Go above and beyond your reader’s expectations<br />Encourage your readers to leave comments <br /> -respond to comments <br />Use plugins to better interact with your readers<br /> -create polls, etc.<br />
  13. 13. Give Away Your Secrets<br />
  14. 14. The Power of Images and Video<br />Use images and video whenever possible<br />Purchase digital camera with video capabilities <br />Transparency <br />Find images for free at Fickr.com<br />Upload videos to YouTube<br />
  15. 15. What Google Loves <br />Unique Content<br />Keyword rich content and tags<br />Quality and consistency<br />Wordpress<br />
  16. 16. Market to Your Customers Through Separate Blogs<br />Setting up a blog is free and if potential customers have various interests, you can reach more by creating multiple niche blogs<br />
  17. 17. Planning<br /><ul><li>Is this group a viable target market? Is it large enough?
  18. 18. Are there any competing blogs?
  19. 19. Let demographics influence design and writing style</li></li></ul><li>Planning<br /><ul><li>Offer a free newsletter to your readers if they subscribe via email.
  20. 20. Use email marketing services such as Constant Contact or iContact.
  21. 21. Double opt in subscription
  22. 22. Use newsletter to send subscribers valuable information on the topic
  23. 23. With subtle mentions to your store
  24. 24. Don’t spam </li></li></ul><li>What’s The Difference <br />Niche Newsletter<br />Company Sign Up Form<br />Vs.<br />
  25. 25. Planning<br /><ul><li>Allow your readers to discover the connection between the blog and your company – don’t make it obvious.
  26. 26. The blog is not for selling, it is for indirect marketing by providing quality, free content to your target market.</li></li></ul><li>Become a Source for Others<br />Posted article on Stop Shark Finning blog on Jan 17<br />Posts with us as source by: ecorazzi.com<br />outside-blog.away.com<br />seashepherd.com<br />Treehugger.com<br />And many facebook and twitter pages <br />Tips:<br /><ul><li>Write useful content
  27. 27. Network
  28. 28. Become part of a community
  29. 29. Get Lucky…</li></li></ul><li>Guest blogging<br />Guest Blogging builds authority for you and your blog about a certain topic<br />Finding a blog<br /> Google search<br />Facebook search<br /> Twitter search<br />Technorati.com search<br /> Follow comment links<br />Tips for Guest Blogging<br /> -Connect with other blogs first<br /> -Have an established blog<br /> -Send them a summary or outline of what you will write about<br />
  30. 30. Niche Social Media Sites and Forums <br />Find existing sites to join <br />Network and promote yourself<br />
  31. 31. Involve, Create, Discuss, Promote, Measure<br />Courtesy laurelpapworth.com<br />
  32. 32. Agenda<br />My Background and Why I am Here<br />Benefits for Retail Stores<br />BloggingOutside the Box<br />Strategic Facebook Strategies That Drive Traffic <br />Broadcasting Through Your Tweets<br />How You Can Create Your Own Social Network<br />
  33. 33. Facebook Page<br />A Facebook Page is a public profile that enables you to share your business and products with Facebook users<br />
  34. 34. Facebook Strategies for Business<br />Industry news (trade shows, exhibitions, product recalls)<br />Tips on using your products/services<br />Stories about how your producst/services have helped people<br />Stories about your employees and your customers<br />Special offers<br />You can link to or provide product reviews<br />Provide links back to your blog/website<br />
  35. 35. Facebook Advertising<br />Should you pay to advertise on Facebook?<br />Pros:<br />Highly accurate target advertising<br />Affordable pay per click<br />Easy to use and setup<br />Cons:<br />Can get expensive, fast<br />Facebook ads are largely ignored<br />Must convert clicks to sales<br />Advertising is not very social (despite Facebooks efforts) <br />
  36. 36. Facebook Search<br />Find and connect with people or groups who have influence over your potential customers <br />Search for what matters to your business<br />Reach out and network with leaders of relevant groups<br />Join groups and make friends<br />Note: Only Leaders/Administrators can mass-message all members and fans about you<br />
  37. 37. Networking is Free<br />Instead of paying to advertise, you can do your own target marketing using Facebook<br />Facebook search helps you find groups and people in your target market<br />Have group leaders/administrators tell their followers about you<br /> -greater response than advertising<br />
  38. 38. Agenda<br />My Background and Why I am Here<br />Benefits for Retail Stores<br />BloggingOutside the Box<br />Strategic Facebook Strategies That Drive Traffic <br />Broadcasting Through Your Tweets<br />How You Can Create Your Own Social Network<br />
  39. 39. Twitter<br />Update Followers<br />Don’t just self-promote<br />Monitor conversations<br />Address problems (bigger brands)<br />Join a conversation<br />Be human – not a robot<br />MORE WORK???<br /> Link Facebook and Twitter so Facebook updates are posted as tweets as well<br />
  40. 40. Tips for Using Twitter<br />Post original thoughts on your topic or industry – thought provoking <br />Link to articles relevant to your business or industry – or just something that interests you<br />Help others with problems you have the solution to<br />Share tips<br />Share photos <br /> -twitpic<br />Connect with people from Facebook and your blog<br />Join industry and topic related groups<br />
  41. 41. Tips Continued<br />Ask questions and answer questions<br />Combine your social media approach by linking back to your Facebook page and blog<br />Find business opportunities – vendors, contractors, salespeople, employees<br />Find experts to invite to write a guest post for your blog<br />Respond to tweets mentioning you or your store/brand<br />Share what you are doing<br />Avoid hard-sell tactics <br />
  42. 42. Agenda<br />My Background and Why I am Here<br />Benefits for Retail Stores<br />BloggingOutside the Box<br />Strategic Facebook Strategies That Drive Traffic <br />Broadcasting Through Your Tweets<br />How I’m Using All of This<br />How You Can Create Your Own Social Network<br />
  43. 43. How I am Doing It<br />Sandshack.org<br />
  44. 44.
  45. 45.
  46. 46.
  47. 47. Link Your Blogs to Unique Facebook Pages<br />
  48. 48. Twitter Can Help You Promote Your Blogs<br />
  49. 49. Agenda<br />My Background and Why I am Here<br />Benefits for Retail Stores<br />BloggingOutside the Box<br />Strategic Facebook Strategies That Drive Traffic <br />Broadcasting Through Your Tweets<br />How I’m Using All of This<br />How You Can Create Your Own Social Network<br />
  50. 50. Creating your Own Social Site From Scratch<br />Go to Godaddy.com and purchase a domain name – approx $8/year<br />Purchase hosting – approx $50/year<br />Setup Wordpress – FREE<br />Choose free template and set up your pages (home, about, contact etc.)<br />Set up newsletter subscription service<br />Begin blogging and promoting your posts<br />
  51. 51. Contact Information<br />Contact Brian: Tel: 508-292-9427 or brian@sandshack.com<br />
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