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The Internet, Social Media and the Church of the Brethren
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The Internet, Social Media and the Church of the Brethren

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  • 1. Social Media and the Church of the Brethren
  • 2. • Brian Layman • Hartville Church of the Brethren • Licensed Youth Minister • Secretary Ministerial Commission • Church Board Chair • Father of Four Children – 1 Boy going into college – 1 Teenage daughter – 2 Junior High boys
  • 3. – Work from home – Spend all day on the computer – Many of my best friends are online – Don’t hang out at parties – Spend my day in a cave like room – Yes, I am an eHermit http://eHermitsInc.com What I Also Do
  • 4. It works for geeks too.
  • 5. • Blog (Personal/Business/Church) • E-Commerce (Buy stuff) • News • Search engines • Media Sites (Tunes/Videos/Vlogs) • Communication - Forums / Chat / Texting / Voice • Social Media • Phone Apps • Micro X/Y/Z apps
  • 6. Source: http://www.mirror.co.uk/news/technology-science/technology/you-know-your-askfm-your-2137528
  • 7. Source: http://heidicohen.com/social-media-marketing-2014-where-your-audience-is/
  • 8. • Slightly more than 20% of adults don’t use social media. • 36% of online adults use only a single social media site. Of these: – 83% use Facebook. – 8% use LinkedIn – 4% use Pinterest – 2% use Twitter – 2% use Instagram REALITY CHECK – 78% of adults use one or more Social Media network Source: http://heidicohen.com/social-media-marketing-2014-where-your-audience-is/
  • 9. WordPress, and Facebook and Twitter Oh, my…
  • 10. How do I you reach your people?
  • 11. • You • Content Creator (Secretary? Pastor?) • Front End Developer – Theme Developer – Graphic Artist – Plugin Developer • SEO Expert • Server Admin/Database Admin
  • 12. 1. Visit WordPress.com 2. Fill in fields to create a site 3. Chose a theme (this is how a site looks) 4. Put up content 5. Play…
  • 13. • Update your site regularly - Or don’t – Bulletins – Sermon Titles & Summaries (Schedule these ahead) – Video and Audio messages • Who – What – Where Email & Phone & Physical address What programs you offer Information about your pastor
  • 14. How do I you reach your people?
  • 15. WordPress, and Facebook and Twitter Oh, my…
  • 16. Like a friend's profile, Facebook Pages enable public figures, businesses, organizations and other entities to create an authentic and public presence on Facebook. Unlike your profile, Facebook Pages are visible to everyone on the internet by default. You, and every person on Facebook, can connect with these Pages by becoming a fan and then receive their updates in your News Feed and interact with them. https://www.facebook.com/notes/facebook/fa cebook-tips-whats-the-difference-between-a- facebook-page-and-group/324706977130
  • 17. While Pages were designed to be the official profiles for entities, such as celebrities, brands or businesses, Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.
  • 18. • You have created a WordPress website, use the JetPack plugin to post to your Facebook page. Doesn’t duplicate effort. Drives people to the more effective • You need to be effective. It is better to have a no presence than one that looks abandoned. • Facebook is great Calendars and Events
  • 19. How do I you reach your people?
  • 20. • Technology Amplifies everything you do. “The rules” Make deliberate choices on your personal account. – Choose friends – How you interact with them will be broadcast. – Choose what you say – you will be heard. – Choose your pictures – What affect will the picture of you and your spouse in swimsuits with someone having beers on the beach have on the teen who is asking questions?
  • 21. • Choose what you re-share - Will clicking next or prev on the picture reveal something that will tempt someone else? • Be aware you will make mistakes. • Friending – Use Thumper’s rule…
  • 22. • Intellectual Property – Who owns it? – Church Staff and Volunteers • Signed Waver - giving the church irrevocable, unlimited use of the images or video in perpetuity – Non-Volunteers • Not subject to your rules. • You may have to apply Matthew 18:15
  • 23. • Safety – All parents must sign a release to participate – Regardless of waivers respect the situation – Tagging – Don’t do it. Allow it to proceed naturally. Be aware you will need to remove tags at times. You don’t know the situations – Church photos are considered a commercial use. – Some churches will choose to NEVER post photos of their children. This can be wise.
  • 24. • We’ve spent time talking about what I might be saying… • But… what should I have said? • You tell me…
  • 25. Brian Layman http://www.slideshare.net/brianlayman My info->your phone, Txt “ehermit” to 50500 Brian.Layman@HartvilleCOB.org

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