Co-Citation for Better Ranking: Implementing the Latest Search Engine Trend

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The way search engines index web content is growing more complex as time goes by. Google, today’s biggest and most popular search engine, demonstrates this well.

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Co-Citation for Better Ranking: Implementing the Latest Search Engine Trend

  1. 1. The way search engines index web content is growing more complex as time goes by. Google, today’s biggest and most popular search engine, demonstrates this well. It optimised its search to show results that match the context of the searchers’ queries. Spiders are now more able to interpret search results correctly, which makes it necessary for websites to optimize their content accordingly. It’s no longer reliable to rank on the search results using exact-match domain or anchor texts. Website administrators can now create content that don’t need to mention keywords outright. A restaurant business might be looking to rank for keywords directly related their products and services, for example. Using the words, ‘pizza,’ ‘pasta,’ and ‘parmesan bread’ can be part of their keyword listing. This website can rank for ‘Italian restaurant’ or Italian food,’ even if it’s not targeting these search terms. Co-Citation for Better Ranking: Implementing the Latest Search Engine Trend
  2. 2. There’s a chance that small-business sites can rank for highly competitive terms, even though it’s not part of their campaign. This happens due to co-citation, which is a growing trend in search engine optimisation services in Australia and the rest of the world. The Art of Co-Citation: How it Works Google associates certain terms with websites, even if those websites don’t follow the usual placement of keywords in title tags and other classic SEO techniques. Co-citations work in context, meaning search engine spiders note if there’s mention of a specific company with a keyword, even if there’s no direct link.
  3. 3. The spiders collate the number of times a specific site is associated with a search term from different sources on the Internet. Different articles saying that Business X provides fine Product X make the search engine connect the two together, and rank the website accordingly. How Websites can Use Co-Citation Websites with high-quality content can use co-citation to their benefit. Articles can mention, but not link, a website with certain words and phrases it’s trying to rank for. Be sure to provide quality content other sites can quote and link to. This puts co-citation to work, until there’s enough mention from other high-quality sites to put the website’s related article on the search results. Being proactive on forums and discussion boards also helps, as it generates a more visible brand presence. Contributing content about trending topics to curation sites is also another technique website administrators can use. This increases the chances of getting mentions from other sites, which helps make the contributor an authority on the subject. This gives good signals to search engines, which can increase a site’s ranking.
  4. 4. How SEO Companies Help Search engine optimisation specialists help websites use co-citation for their campaigns. Check on different techniques to create content that gets many mentions from bloggers and other sites. Businesses striving to rank for specific keywords can also get assistance from SEO specialists on how to coordinate content marketing with search and co-citations. This way, they will become more visible and push for better rankings. Look for references online to help with the creation of an optimised content campaign. Learn how to create articles that will benefit both the target audience while satisfying SEO guidelines. This way, a website can obtain higher rankings and become an authority on a specific field. Sources: http://www.business2community.com/online-marketing/going-depth-define-apply-co-citation-0597442 http://www.searchenginejournal.com/co-citation-and-co-occurrence-the-next-big-thing-in-seo/60724/ http://moz.com/blog/prediction-anchor-text-is-dying-and-will-be-replaced-by-cocitation-whiteboard- friday http://www.seoservices.com.au/
  5. 5. Location: Address: 23 Lucas St, Caulfield South, VIC 3162 Phone: (61) 2-8484-1104 Website: http://www.seoservices.com.au/

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