by        Brian ChildersWeb Development & SEO Solutions     that Produce Results!
Game PlanWhat’s Covered• How to plan your site structure• Competitive analysis• Identify your target audience• Keyword res...
Collaborative ApproachWhy Google Docs?• Free• Easy• Robust• Plays nice with others
Pre Game
IdentifyYour Company• NAP must be consistent• Elevator pitch• Google categories• foxxr.com/google
IdentifyYour Competition• Rip• Pivet• Jam• related:yoursite.com
IdentifyYour Keywords
IdentifyYourGeography
IdentifyCustomer Research
ResearchBenefits     • Compare traffic and rankings     • Discover site technologies     • Too many to list. Check them out
ResearchExample from Compete.com
ResearchWhy Queries are Important           • Free research tools           • What Google sees           • Who are your co...
ResearchExample Using site: Query
Questions?
Analyze CompetitorsCompetitor Analysis Made Easy • Search for your top keywords • Analyze top ranking competitor pages • U...
Analyze Competitors    SEOquake
Analyze CompetitorsSeoquake Data
Analyze Competitors       Manage Your Data• Gain insight and collaborate• Always available for your reference• Update and ...
Analyze Competitors Who is Ranking?
Analyze Competitors                Source – Market Samurai
Questions?
Analyze KeywordsKeyword Analysis• Local – Go for the top keywords• National - Longtail• Google Adwords Tool• WordTracker.com
Analyze Keywords  Develop a Plan
Analyze Keywords Google Adwords
Analyze Keywords
Analyze Keywords
Analyze KeywordsManage Your Data
Analyze
AnalyzeS.W.O.T. Analysis
AnalyzeGoogle Places
ManageManaged Directories
ManageManaged Directories
ManageTrack Your Ideas
It All Comes Together
Action          Presentation Resources• Workbook – send request to foxxr.com/contact-us• Foxxr Ultimate Guide – foxxr.com/...
Action              Foxxr Services• Consulting• Web Development and SEO• Keyword Analysis• Local SEO  • Local Search Rank ...
by        Brian ChildersWeb Development & SEO Solutions     that Produce Results!
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SEO Web Development Process

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Gaining the competitive edge through strategic development of your website. Includes: Indentifying & researching your market, competitor analysis tools, on-site optimization, managing directories and citations, marketing recommendations. Bring it all together with a easy-to-use collaborative workbook. For more, visit http://foxxr.com

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  • Drill down strategies. Step by step techiques that will produce results. Many know this stuff and it may seem elementary. What is not elementary is how to put it all together with a consistent format that works. It if seems overwhelming, that’s OK. Don’t expect to get everything. If you can pick up one or two things from this presentation, we all win.
  • Fewer & fewer people are reading local newspapers. Recent figures show some local newspapers have lost 80% of their readership in the last 20 years. Why? Because local people are turning to the internet for their local news as well as to find the best local businesses & local deals.Word of mouth is a major factor in the success of local businesses. Get your trusted customers to review your business online and attract hundreds of new customers.
  • Identify others in your market that are doing wellBring it to a new market / new approach / enhance itCrash the boards with 100% energy
  • Here is the Here's how you might plan your site structure. Basically, you need a homepage, your category pages and your content pages.To keep things simple, here's a structure for a simplified site with threecategories and three content pages in each category.I'll call
  • Zip-codes.com delivery receptacles
  • SEOquake is a popular and handy analytic seo-tool for Firefox, Chrome and Opera browsers. SEOquake helps to obtain an information about any site for a wide range of parameters such as page rank, Google index, Alexa and many others. Keyword Density tool serves to demonstrate a number of times a keyword or phrase appears on a web page. SEOquake has a parameter that highlights noffolow links.The SEOquake toolbar is easy to install and takes a couple of seconds.
  • SEO Web Development Process

    1. 1. by Brian ChildersWeb Development & SEO Solutions that Produce Results!
    2. 2. Game PlanWhat’s Covered• How to plan your site structure• Competitive analysis• Identify your target audience• Keyword research techniques• Website optimization strategies• Top resources and essential tools
    3. 3. Collaborative ApproachWhy Google Docs?• Free• Easy• Robust• Plays nice with others
    4. 4. Pre Game
    5. 5. IdentifyYour Company• NAP must be consistent• Elevator pitch• Google categories• foxxr.com/google
    6. 6. IdentifyYour Competition• Rip• Pivet• Jam• related:yoursite.com
    7. 7. IdentifyYour Keywords
    8. 8. IdentifyYourGeography
    9. 9. IdentifyCustomer Research
    10. 10. ResearchBenefits • Compare traffic and rankings • Discover site technologies • Too many to list. Check them out
    11. 11. ResearchExample from Compete.com
    12. 12. ResearchWhy Queries are Important • Free research tools • What Google sees • Who are your competitors
    13. 13. ResearchExample Using site: Query
    14. 14. Questions?
    15. 15. Analyze CompetitorsCompetitor Analysis Made Easy • Search for your top keywords • Analyze top ranking competitor pages • Use the SEOquake tool • Copy results onto workbook
    16. 16. Analyze Competitors SEOquake
    17. 17. Analyze CompetitorsSeoquake Data
    18. 18. Analyze Competitors Manage Your Data• Gain insight and collaborate• Always available for your reference• Update and reanalyize
    19. 19. Analyze Competitors Who is Ranking?
    20. 20. Analyze Competitors Source – Market Samurai
    21. 21. Questions?
    22. 22. Analyze KeywordsKeyword Analysis• Local – Go for the top keywords• National - Longtail• Google Adwords Tool• WordTracker.com
    23. 23. Analyze Keywords Develop a Plan
    24. 24. Analyze Keywords Google Adwords
    25. 25. Analyze Keywords
    26. 26. Analyze Keywords
    27. 27. Analyze KeywordsManage Your Data
    28. 28. Analyze
    29. 29. AnalyzeS.W.O.T. Analysis
    30. 30. AnalyzeGoogle Places
    31. 31. ManageManaged Directories
    32. 32. ManageManaged Directories
    33. 33. ManageTrack Your Ideas
    34. 34. It All Comes Together
    35. 35. Action Presentation Resources• Workbook – send request to foxxr.com/contact-us• Foxxr Ultimate Guide – foxxr.com/ultimate• SEO Quake – seoquake.com• Citation Tracker Report – $47 • Includes keyword research
    36. 36. Action Foxxr Services• Consulting• Web Development and SEO• Keyword Analysis• Local SEO • Local Search Rank Website Analysis • Local SEO Checkup • Citation Tracking
    37. 37. by Brian ChildersWeb Development & SEO Solutions that Produce Results!
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