Sure Fire Local Search Strategies

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Google, Bing, Yahoo and the other search engines have revolutionized how we learn collaborate and shop. These search engines are making dramatic shifts in how they display results and all the trends point to local search. The opportunity to attract new customers via Local Search is enormous.

In this local workshop, you will learn the strategies and takeaways that will help get your business to the top of the local search results.

Ranking high on search engines can make the difference between “just getting by” vs. being “extremely profitable.” Being on page one of a local search will help your bottom line. Count on Foxxr to guide you through the essential steps and help your business get found, get ranked and get new customers.

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  • If you're a brick-and-mortar business, or if you have a local presence, then it's important that you know that it's a fact, your potential customers are using search engines to look for local products and services.Google+ Local, which used to be Google Places, is a place where businesses can get themselves a robust and feature-rich online listing for free.Why having accurate information (or citations) on the web is extremely important and how online reviews can be a major asset for businesses, and this is especially true for local search.
  • This venn diagram is meant to represent the influence of both organic search ranking factors (things related to your website) and social media factors (such as reviews left for your business at Google Plus, Yelp, Citysearch, and other sites around the web) on Local Search results.Organic Search refers to search results to rank websites in order of importance and relevanceLocal Search refers to the results with geographically-related keywords or geographical / local intentSocial Media think of it as traditional word-of-mouth online marketing
  • For Local queries, Google tends to return results that include a blend of both website AND Local information--mostly from Google +Local pages. Here's a screenshot of what that looks like. Note that for this query, "car insurance," the searcher does not even need to specify where he's looking for car insurance; Google guesses his location based on a variety of signals.
  • For Local queries, Google tends to return results that include a blend of both website AND Local information--mostly from Google +Local pages. Here's a screenshot of what that looks like. Note that for this query, "car insurance," the searcher does not even need to specify wherehe's looking for car insurance; Google guesses his location based on a variety of signals.
  • If you're a brick-and-mortar business, or if you have a local presence, then it's important that you know that it's a fact, your potential customers are using search engines to look for local products and services.Google+ Local, which used to be Google Places, is a place where businesses can get themselves a robust and feature-rich online listing for free.Why having accurate information (or citations) on the web is extremely important and how online reviews can be a major asset for businesses, and this is especially true for local search.
  • If you're a brick-and-mortar business, or if you have a local presence, then it's important that you know that it's a fact, your potential customers are using search engines to look for local products and services.Google+ Local, which used to be Google Places, is a place where businesses can get themselves a robust and feature-rich online listing for free.Why having accurate information (or citations) on the web is extremely important and how online reviews can be a major asset for businesses, and this is especially true for local search.
  • Google rules and will continue to rule for some time. So it only makes sense to utilize and otimize their tools first, then move on to Bing and Yahoo.
  • Mobile search is absolutely exploding. Approximately one in five searches is performed from a mobile device3. In some places around the world, like Japan, this number is even higher. Mobile searches primarily pull their results from Local Search Engines.
  • Business ranking authority is accomplished by ensuring that your business profiles are:Accurate — One consistent name, address, and phone number has been submitted and is consistent on all your search portal profiles.Relevant — Your profiles have been attributed to a properly chosen category.Complete — Every available field has been entered with consistent, relative information along with your business logo, images, and video.Trusted — Profiles that have been claimed or verified, increase ranking results and protects your profiles from malicious activity.Prominent — Search engines like Google index and create “citations” which are like a vote for your business, increasing your web ranking.
  • Business ranking authority is accomplished by ensuring that your business profiles are:Accurate — One consistent name, address, and phone number has been submitted and is consistent on all your search portal profiles.Relevant — Your profiles have been attributed to a properly chosen category.Complete — Every available field has been entered with consistent, relative information along with your business logo, images, and video.Trusted — Profiles that have been claimed or verified, increase ranking results and protects your profiles from malicious activity.Prominent — Search engines like Google index and create “citations” which are like a vote for your business, increasing your web ranking.
  • If you're a brick-and-mortar business, or if you have a local presence, then it's important that you know that it's a fact, your potential customers are using search engines to look for local products and services.Google+ Local, which used to be Google Places, is a place where businesses can get themselves a robust and feature-rich online listing for free.Why having accurate information (or citations) on the web is extremely important and how online reviews can be a major asset for businesses, and this is especially true for local search.
  • Sure Fire Local Search Strategies

    1. 1. Wednesday Night Workshops Wednesday Night Workshops | Brian Childers | foxxr.com
    2. 2. GUARANTEED! Aha Moments
    3. 3. WIFI Password - getfoundYou can find this presentation on Advanced Topics Covered in Sources Noted Upcoming Workshops Source - http://blumenthals.com
    4. 4. Sure FireLocal Search Strategies
    5. 5. Sure Fire Local Search StrategiesUnderstanding Local SearchWhy Google+ is PriorityCitations and Reviews Wednesday Night Workshops | Brian Childers | foxxr.com
    6. 6. Online Marketing Source - http://getlisted.org
    7. 7. Anatomy of a Search Results Page Source - http://getlisted.org
    8. 8. Wednesday Night Workshops | Brian Childers | foxxr.com
    9. 9. Wednesday Night Workshops | Brian Childers | foxxr.com
    10. 10. Search Market Share Source - http://comscore.com
    11. 11. Local Search is the Sleeping Giant Source – http:// comscore.com
    12. 12. http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/The_Rise_of_Big_Data_on_the_Internet
    13. 13. Local Search is the Sleeping Giant 50% of all searchLocal will passqueries in 2013-2014 Source - http://seomoz.org – Nifty Marketing Webinar
    14. 14. Organic Result with Authorship Wednesday Night Workshops | Brian Childers | foxxr.com
    15. 15. How to Win at Local Search • Accurate • Relevant • Complete • Trusted • Prominent Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    16. 16. QuestionsWednesday Night Workshops | Brian Childers | foxxr.com
    17. 17. What’s New in Google+ Source - http://blumenthals.com/blog
    18. 18. New Google+ Header 2120 x 1192 Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    19. 19. Google+ Personal Profile Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    20. 20. Google+ Personal Profile Post Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    21. 21. Google+ Personal AboutWednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    22. 22. Google+ Personal About - Authorship Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    23. 23. Google+ Personal Circles Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    24. 24. Google+ Business Page Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    25. 25. Google+ Business Page Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    26. 26. Google+ Business Page Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    27. 27. Google+ Edit Business Info Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    28. 28. Top Ranking KeywordsCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
    29. 29. Google+ Categories List Source - http://foxxr.com/categories
    30. 30. Google+ / Places Quality GuidelinesFoxxr.com/placesguidelines
    31. 31. Google Authorship – Step #1 Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    32. 32. Google Authorship – Step 2 Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    33. 33. Google Authorship – Step 3 Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    34. 34. Google Authorship Preview Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    35. 35. QuestionsWednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    36. 36. Directories & Citations Source - http://blumenthals.com Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    37. 37. Idenitify Your BusinessNAP• Name• Address• Phone Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    38. 38. Start HereWednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    39. 39. Or HereCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
    40. 40. Start HereWednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    41. 41. Track Your Listings Ask me about the workbook?Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    42. 42. DirectoriesWednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    43. 43. DirectoriesWednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    44. 44. DirectoriesWednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    45. 45. DirectoriesWednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    46. 46. DirectoriesWednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    47. 47. QuestionsWednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    48. 48. What We CoveredUnderstanding Local SearchWhy Google+ is PriorityCitations and Reviews Wednesday Night Workshops | Brian Childers | foxxr.com
    49. 49. Source - http://foxxr.com/about-us/testimonials/
    50. 50. Brian Childers Matthew Addis We Reward Referrals! $50 to You! Source - http://foxxr.com/referral-rewards
    51. 51. Wednesday Night Workshops | Brian Childers | foxxr.com

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