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  • SEO basics - how the search engines crawl the internet - How important relevance and authority are to a search engines and how to improve these factors - which will lead to better search engine exposure and more visitorsThe anatomy of a search engine results page (SERP) - how an SEO campaign can affect your business and how to set your SEO expectations.Why you need a keyword research plan and how to research keywords - tools to help you perform research and how to understand relevance, search volume, and competition - keyword distribution and how to use Foxxr’s exclusive spreadsheet to map your keywords in an organized way.How to interpret the code behind your website and what the search engines are looking at Understanding how search engines index your content and discover new content Leveraging the use of a tool that the search engines rely on, but few companies are implementing.
  • Search Engine Optimization is the process of making improvements on and off your website in order to gain more exposure in search engine results.More exposure = more visitors finding you for the right reasons and going to your website.In order to understand SEO, you need understand the goal of the search engines. Their objective is to quickly deliver relevant and authoritative results based your search term
  • When a user searches for a phrase such as california hotels, search engines a list of results that are relevant to that topic. Search engines will analyze all of the web pages that they've ever visited and pick out the pages that they believe are the most relevant. They determine this by a number of factors, including how your content is written and implemented in code, as well as how other quality websites around the Internet are linking to you which helps build your website authority
  • And link building
  • Authority. In other words, the search engines want to know if your website a trusted place on the Internet to show to their users. One common way that search engines determine the authority of a web page or a domain is by evaluating what other websites think of you, and this can measured through quality links out there that are pointing to your website.Think of a link as a vote on the Internet. A web page linking to your website is almost like saying, hey, I trust your content enough that I am wiling to reference your page. Remember…quality links. It’s not just a popularity contest.
  • Keywords are in many of the elements of search as we know it. The paid ads, organic, blended results (content, articles, news and images, videos). They are part of title, meta descriptions, meta keywords for news, and of course your content.
  • You also have your standard paid ad and organic search result. As you see by my round head, I have authorship enabled, allowing for a little extra juice in my SERP result.
  • Before you can optimize your website, you need to know what you're optimizing for. Finding the right keywords to focus your SEO efforts on can be challenging, but fortunately, there's a lot of data out there, and a structured approach that we can use for our keyword research.
  • Keywords are what searchers type into a search engine. Search engines like Google and Bing will go out and fetch the most relevant results for your search query based on everything they know about you and all the content on the entire Internet.But it's important to remember that search engines have a hard time understanding what a user is really after unless it's spelled out. This is why you've probably followed up one search with another, more descriptive search more than a few times in your life. You try one keyword, but it doesn't give you just what you're looking for, so you get more specific, or you try it another way. The bottom line is that people all over the world are typing in all kinds of keywords every second of every hour of every day, and it's important for us to understand what they type in so that we can optimize our pages to be in the search results for those terms.
  • Formal keyword research is the foundational piece in SEO that will help you understand what people are typing into search engines, how frequently they do it, how relevant those terms are to your business objectives, and how competitive those terms will be to try to rank for.An effective keyword research plan involves having a sound and structured approach that will lead to the discovery of keywords that you can use in the content of your website.
  • Words like this might not get typed in as much, but it's extremely relevant and probably not that competitive.Keywords like this will very likely end up on your list of keywords to optimize for. Now that we understand a bit more about keywords and keyword research, it's time to talk about planning.
  • Google still dominates
  • Google still dominates
  • Google still dominates
  • Google still dominates
  • Google still dominates
  • Google still dominates
  • Google still dominates

Transcript

  • 1. Wednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com
  • 2. Remind me to take a pictureWednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com
  • 3. Foxxr Wednesday Workshops Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 4. FoxxrDeep Dive Sources Source - http://blumenthals.com
  • 5. SEO Basics – Part 11. Overview of SEO2. Understanding Keywords3. Content Optimization Wednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com
  • 6. How Search Engines Work
  • 7. Relavance
  • 8. Wednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com
  • 9. Authority and Links
  • 10. GoogleAuthorship+40%
  • 11. Anatomy of a Search Result Source - http://getlisted.org
  • 12. Organic = Long Term Residual Benefit
  • 13. The Sobering Facts Source - http://raventools.com/blog/how-to-forecast-traffic-by-keyword-rank/Wednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com
  • 14. Wednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com
  • 15. Wednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 16. Wednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 17. Keyword Research• Keywords• Frequency• Relevance• Competitive Wednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com
  • 18. carWednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 19. electric nissan leaf carWednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 20. Ocean blue nissan leaf with disco ballWednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 21. Longtail Keywords car blue electric car with cash rebateWednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 22. Top Ranking KeywordsCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 23. BrainstormWednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 24. Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 25. Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 26. Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 27. Keyword ToolsExact match Community Workshops | Brian Childers | foxxr.com |Source - https://adwords.google.com 831-531-7771
  • 28. Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 29. Keyword Tools Source - https://adwords.google.com
  • 30. You can sort on This columnCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 31. Google Trends = electric car Source - http://www.google.com/trendsWednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com
  • 32. Google TrendsWednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com
  • 33. Google TrendsWednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com
  • 34. Keyword OrganizationWednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com
  • 35. Keyword OrganizationWednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com
  • 36. Keyword Organization
  • 37. Yoast SEO = 3,332,848 downloads Wednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com
  • 38. Yoast Content AnalysisWednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com
  • 39. Wednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com
  • 40. Page Title Image TitleHeader Tag Internal Link Wednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com
  • 41. Uh oh….Needs FixinWednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com
  • 42. Effective SEO ToolsWednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com
  • 43. What’s Next?Wednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com
  • 44. Referral RewardsWednesday Night Workshops 5:30 - 7:00| Brian Childers | foxxr.com
  • 45. Please Leave a Review