How to Optimize WordPress for Local Search SEO
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

How to Optimize WordPress for Local Search SEO

  • 893 views
Uploaded on

In this workshop, we will cover the top on-site ranking factors and how to optimize your WordPress website to win at local search. This is a “get-it-done environment” so bring a laptop if you have......

In this workshop, we will cover the top on-site ranking factors and how to optimize your WordPress website to win at local search. This is a “get-it-done environment” so bring a laptop if you have one (optional). We will provide handouts to ensure a complete understanding of the steps necessary to rank your business locally.

#What the search engines want from your website
#Best plugins and tools to get to page one of local search
#How to setup Google Authorship
#Best page and content strategies for local search

Ranking high on Google can make the difference between “just getting by” vs. being “extremely profitable.” Being on page one of a Google Search will help your bottom-line. Count on Brian Childers of Foxxr to guide you through the essential steps and help your business get found, get ranked and get new customers.

More in: Self Improvement
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Thanks for the kudos Sean. More to come in the next few weeks.
    Are you sure you want to
    Your message goes here
  • You got! Great information about local search for google. I learned alot and now have to get to work on my website. Thank you!

    Sean
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
893
On Slideshare
892
From Embeds
1
Number of Embeds
1

Actions

Shares
Downloads
3
Comments
2
Likes
2

Embeds 1

https://twitter.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • http://www.wpbeginner.com/beginners-guide/categories-vs-tags-seo-best-practices-which-one-is-better/
  • Domain Authority is the best prediction about how a website will perform in search engine rankings. SEO Moz scores Domain Authority on a logarithmic scale ranging from 0 to 100-points. It's far more challenging to grow your score from 70 to 80 than it would be to grow from 20 to 30.In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
  • Domain Authority is the best prediction about how a website will perform in search engine rankings. SEO Moz scores Domain Authority on a logarithmic scale ranging from 0 to 100-points. It's far more challenging to grow your score from 70 to 80 than it would be to grow from 20 to 30.In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
  • In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
  • Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and can work together for a business. The process is best done in an environment with more control rather than less.
  • Google still dominates
  • In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
  • In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
  • Google still dominates
  • In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
  • In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,

Transcript

  • 1. Remind me to take a pictureCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 2. Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 3. WordPress for Local SEOToday’s Objectives • Understand On-Site Ranking Factors • Hands-On WordPress Optimization • Local SEO Best Practices The Foxxr Deep Dive Represents an entire workshop on slide topic Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 4. Why WordPressCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 5. Why LocalCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 6. On-Site Local Ranking Factors Domain Authority of Website Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 7. On-Site Local Ranking Factors City, State on Google+ Landing Pages Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 8. On-Site Local Ranking Factors City, State on Google+ Landing Pageshttp://www.seomoz.org/blog/6-changes-every-seo-should-make-before-the-over-optimization-penalty-hits-whiteboard-friday Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 9. On-Site Local Ranking Factors HTML NAP Matching Google+ NAP Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 10. 15 Top On-SiteRanking Factors Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 11. Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 12. QuestionsCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 13. • Google Authorship• Complete Tutorial• Import / Export Function Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 14. Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 15. Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 16. Google+ Authorship https://plus.google.com/authorshipCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 17. Google+ ProfileCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 18. Google+ AuthorshipCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 19. Google+ AuthorshipCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 20. Authorship Confirmation Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 21. Test Your Authorshiphttp://www.google.com/webmasters/tools/richsnippets Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 22. Google+ AuthorshipTop 3 Benefits • Better Visibility on Search Results • Name Awareness / Industry Authority • Better author / audience connection Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 23. Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 24. QuestionsCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 25. Yoast SEO PluginCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 26. Yoast SEO PluginCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 27. Yoast SEO PluginCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 28. Yoast SEO PluginCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 29. Yoast SEO PluginCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 30. Yoast SEO PluginCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 31. City, State in Places Landing Pages Page Summary with Yoast SEO Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 32. On-Site Customer Reviews • Microformats • Custom fields • Great for SEO Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 33. WP Customer Reviews Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 34. Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 35. Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 36. Questions?Foxxr Services • Consulting • Web Development and Local SEO • Freebies • Local Search Ranking Report • http://foxxr.com/freebies/local-search-ranking-report/ • Website Analysis • http://foxxr.com/freebies/website-analysis-santa-cruz/ Community Workshops | Brian Childers | foxxr.com | 831-531-7771
  • 37. Community Workshops | Brian Childers | foxxr.com | 831-531-7771