How to Optimize WordPress for Local Search SEO

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In this workshop, we will cover the top on-site ranking factors and how to optimize your WordPress website to win at local search. This is a “get-it-done environment” so bring a laptop if you have one (optional). We will provide handouts to ensure a complete understanding of the steps necessary to rank your business locally.

#What the search engines want from your website
#Best plugins and tools to get to page one of local search
#How to setup Google Authorship
#Best page and content strategies for local search

Ranking high on Google can make the difference between “just getting by” vs. being “extremely profitable.” Being on page one of a Google Search will help your bottom-line. Count on Brian Childers of Foxxr to guide you through the essential steps and help your business get found, get ranked and get new customers.

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  • Thanks for the kudos Sean. More to come in the next few weeks.
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  • You got! Great information about local search for google. I learned alot and now have to get to work on my website. Thank you!

    Sean
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  • http://www.wpbeginner.com/beginners-guide/categories-vs-tags-seo-best-practices-which-one-is-better/
  • Domain Authority is the best prediction about how a website will perform in search engine rankings. SEO Moz scores Domain Authority on a logarithmic scale ranging from 0 to 100-points. It's far more challenging to grow your score from 70 to 80 than it would be to grow from 20 to 30.In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
  • Domain Authority is the best prediction about how a website will perform in search engine rankings. SEO Moz scores Domain Authority on a logarithmic scale ranging from 0 to 100-points. It's far more challenging to grow your score from 70 to 80 than it would be to grow from 20 to 30.In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
  • In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
  • Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and can work together for a business. The process is best done in an environment with more control rather than less.
  • Google still dominates
  • In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
  • In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
  • Google still dominates
  • In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
  • In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
  • How to Optimize WordPress for Local Search SEO

    1. 1. Remind me to take a pictureCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
    2. 2. Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    3. 3. WordPress for Local SEOToday’s Objectives • Understand On-Site Ranking Factors • Hands-On WordPress Optimization • Local SEO Best Practices The Foxxr Deep Dive Represents an entire workshop on slide topic Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    4. 4. Why WordPressCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
    5. 5. Why LocalCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
    6. 6. On-Site Local Ranking Factors Domain Authority of Website Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    7. 7. On-Site Local Ranking Factors City, State on Google+ Landing Pages Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    8. 8. On-Site Local Ranking Factors City, State on Google+ Landing Pageshttp://www.seomoz.org/blog/6-changes-every-seo-should-make-before-the-over-optimization-penalty-hits-whiteboard-friday Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    9. 9. On-Site Local Ranking Factors HTML NAP Matching Google+ NAP Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    10. 10. 15 Top On-SiteRanking Factors Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    11. 11. Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    12. 12. QuestionsCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
    13. 13. • Google Authorship• Complete Tutorial• Import / Export Function Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    14. 14. Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    15. 15. Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    16. 16. Google+ Authorship https://plus.google.com/authorshipCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
    17. 17. Google+ ProfileCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
    18. 18. Google+ AuthorshipCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
    19. 19. Google+ AuthorshipCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
    20. 20. Authorship Confirmation Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    21. 21. Test Your Authorshiphttp://www.google.com/webmasters/tools/richsnippets Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    22. 22. Google+ AuthorshipTop 3 Benefits • Better Visibility on Search Results • Name Awareness / Industry Authority • Better author / audience connection Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    23. 23. Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    24. 24. QuestionsCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
    25. 25. Yoast SEO PluginCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
    26. 26. Yoast SEO PluginCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
    27. 27. Yoast SEO PluginCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
    28. 28. Yoast SEO PluginCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
    29. 29. Yoast SEO PluginCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
    30. 30. Yoast SEO PluginCommunity Workshops | Brian Childers | foxxr.com | 831-531-7771
    31. 31. City, State in Places Landing Pages Page Summary with Yoast SEO Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    32. 32. On-Site Customer Reviews • Microformats • Custom fields • Great for SEO Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    33. 33. WP Customer Reviews Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    34. 34. Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    35. 35. Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    36. 36. Questions?Foxxr Services • Consulting • Web Development and Local SEO • Freebies • Local Search Ranking Report • http://foxxr.com/freebies/local-search-ranking-report/ • Website Analysis • http://foxxr.com/freebies/website-analysis-santa-cruz/ Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    37. 37. Community Workshops | Brian Childers | foxxr.com | 831-531-7771

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