GET RANKED! 5 Proven Strategies for Your Local Business
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GET RANKED! 5 Proven Strategies for Your Local Business

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Ranking your business for local search is simply following the protocols established by the experts. In this presentation, you'll discover the core ingredients to a successful local search strategy.

Ranking your business for local search is simply following the protocols established by the experts. In this presentation, you'll discover the core ingredients to a successful local search strategy.

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  • Google+ - categories, keyword in business title, proximity, etc.Ext. Loc. Signals – IYP, Aggregators, NAP Consistency, Citation Volume, etc.On- Page Signals – Presence of NAP, keywords in titles, domain authority, ect.When we refer to links, we are referring to natural quality links for great content generation and social sharing
  • Analyze and claim some of the top directory listings. This initial step of the Local SEO Process usually takes about 2 hoursPowerListings lets you seamlessly update, sync, enhance and monitor your business listings across the web. Amazing features to get your business great local search results.
  • I agree with Market Motive that the page titles account for about 70% of on-page SEO Juice. The search engines use that page title in the SERP and it’s the most noticeable element, that is the most powerful content on your page to determine relevancy.65 characters
  • Use simple URL’s that have keywords in them.
  • In a world where potential customers do online research from their homes, phones, and tablets the need for social proof has never been greater.85% of consumers use online reviews. Bottom line is that today’s consumer is becoming more resourceful! Tablet’s, giant smart phones, social search!Why is that?
  • Check out your own college’s alumni site to see how you can submit your news. Also be on the lookout for alumni directories. You never know what information they’ll let you submit.
  • Check out your own college’s alumni site to see how you can submit your news. Also be on the lookout for alumni directories. You never know what information they’ll let you submit.

Transcript

  • 1. 5 Proven Strategies to Get Your Local Business Ranked
  • 2. Advanced Topics Covered in Upcoming Workshops Sources Noted You can find this presentation on Before We Begin Wifi Password getfound http://moz.com
  • 3. WEDNESDAY NIGHTS TWICE PER MONTH 5:30 - 7:00 pm foxxr.com/workshops Internet Marketing Workshops
  • 4. GUARANTEED!
  • 5. Local Business Types 1. Single-location service area business (carpet cleaning service with 30 mile radius) 2. Single location brick-and-mortar business (restaurant, gift shop, dental office, etc.) 3. Multi-location brick-and-mortar (multiple offices serving many cities, unique phone #’s, )
  • 6. Focus on Google first
  • 7. ExternalLoc.Signals What’s Important? • Google+ • Consistent Name, Address, Phone (NAP) • Optimized Website • Quality Links • Reviews and Testimonials http://moz.com Top Local Search Ranking Factors
  • 8. Anatomy of a Search Result Page
  • 9. New Local Search Carousel https://blumenthals.com/blog/2013/06/29/keywords-that-trigger-the-local-carousel-a-compilation/ Reviews
  • 10. Traditional Local Search Result Paid Ad 3rd Party Google+ Organic
  • 11. 5 Proven Strategies to Get Ranked 1. Directory Management 2. Google+ Optimization 3. Website Optimization 4. Reputation Management 5. Content Creation
  • 12. Directory Management • Search your phone # ie. “831-531-7771” • Run scan on Moz.com/local • Run scan on Foxxr.com/powerlistings • Claim listings manually or by service • Paid services: • BrightLocal.com ($19.99/mo. plus $3.00 per submission) • Yext.com ($42/mo. or $499 per year) • Moz.com/local ($49.99 per year) 1
  • 13. Google+ Optimization • Claim Google+ Business Page • Setup Proper Category Assignments • Optimize Google+ Personal Profile • Activate Authorship • Activate Publisher • Add Badge to Website • Test Your Website with Rich Snippets Tool 2 http://googlewebmastercentral.blogspot.com/
  • 14. Google+ Profile Put some character behind it. Complete your entire profile
  • 15. ~ 35% Better Click-Thru Rates Google Authorship
  • 16. Search Result “what is authorship” 1. Highlights authors 2. Searchers recognize content that you’ve written 3. See more articles you’ve authored http://googlewebmastercentral.blogspot.com/
  • 17. Google Authorship Profile
  • 18. Setup your Google+ page Your Google+ page is an extension of your brand. Use this page to connect through: • Emotion • Trust • Authority.
  • 19. Google Publisher / Direct Connect This search result feature let’s users navigate to your Google+ Page directly from a search result, leave reviews, add that page to their circles and see basic information.
  • 20. Website Optimization • Run Free SEO Scan on Woorank.com • Presence of Name, Address, Phone (NAP) • Optimize Meta titles • Setup Geo Targeted Pages • Use Google Webmaster Tools for Optimization • Use Google Analytics to Measure Traffic 3
  • 21. Page Titles
  • 22. Meta Description
  • 23. % OF CONSUMERS SAY ONLINE REVIEWS HAVE A MAJOR INFLUENCE ON THEIR DECISION
  • 24. Reputation Management • Optimize your top review sites with images • Setup a process for feedback • Create a review page with links to review sites • Use a professional service like Get Five Stars • Train your yourself / employees to follow a process • Print cards / handouts to offer with each touch point 4
  • 25. http://foxxr.com/review Encourage Reviews
  • 26. Review Encouragement Cards Call Brian Childers at 831-531-7771 to order without FREE SETUP branded for your company
  • 27. Free Setup on Get Five Stars http://foxxr.com/reputation-management/
  • 28. Content Creation • Customer Stories • Articles • Case Studies • Product / Job / Images • Videos • Newsletters • eBooks 5
  • 29. Foxxr Portfolio Video Using Camtasia http://foxxr.com/about
  • 30. GreenWorks LLC Video Using Animoto http://greenworksllc.com/new-jersey-mold-super-storm-sandy/
  • 31. 5 Strategies to Get Ranked 1. Directory Management 2. Google+ Optimization 3. Website Optimization 4. Reputation Management 5. Content Creation
  • 32. BONUS MATERIAL
  • 33. Link Earning • Moz Link Analysis • http://www.opensiteexplorer.org/ • Write Great Content • http://moz.com/blog/local-landing-pages-guide • Meetups / Eventbrite / Workshops • Industry Organizations / Associations • Sponsorships • Local Directory News Submissions • .gov and .edu sites 6
  • 34. Social Media Management 7 • Setup Buffer or Hootsuite • Become Active with Social Bookmarking • Join LinkedIn Groups & Setup Linkedin Publisher • Join Google+ Communities and Discover Influencers • Optimize and Complete all Profiles
  • 35. https://support.google.com/plus
  • 36. Discover More Own Your Own http://www.google.com/+/learnmore/