Getting to know word press 4 3-13
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  • The other factor that influences search engine exposure is Authority. In other words, out there on the largely lawless World Wide Web, where anyone can post anything, is your website a trusted place on the Internet that the search engines would want to show to their users?
  • Link building isn’t what it used to be. It’s important to build quality links from relative sites.
  • Link building isn’t what it used to be. It’s important to build quality links from relative sites.
  • WordPress theme frameworks are intended to be used as a parent theme template where all the functionality resides. Developers can then create a child theme to add custom styling while leaving the functionality aspects of it to the framework. This allows for a centralized location where all the functions are hosted. If the core development team decide to deprecate a WordPress function, or there is a bug found in a specific theme framework, then it is extremely easy to push out an update without modifying anything the child theme has. This method allows you to keep the “framework” of your site strong without modifying how it looks.

Transcript

  • 1. Wednesday Workshops Getting to Know WordPress Wednesday Night Workshops | Brian Childers | foxxr.com
  • 2. GUARANTEED! Aha Moments
  • 3. BEFORE WE BEGINYou can find this presentation on Advanced Topics Covered in Sources Noted Upcoming Workshops Source - http://blumenthals.com
  • 4. Getting to Know WordPressWordPress EssentialsAdmin Panel and Optimal SettingsCreating & Optimizing Post / Pages Wednesday Night Workshops | Brian Childers | foxxr.com
  • 5. The Dominant CMSContent Management System
  • 6. WordPress Essentials• WordPress.com vs. WordPress.org• Getting Familiar with Wordpress.org• How to manage plugins• Resources and tools for all levels of users• Working with themes and frameworks• Choosing a web hosting company Wednesday Night Workshops | Brian Childers | foxxr.com
  • 7. WordPress.org vs Wordpress.com Source - http://wpbeginner.com
  • 8. WordPress.org vs Wordpress.com
  • 9. Who Uses WordPress.org? Source - http://wordpress.org/showcase/
  • 10. Get Familiar with WordPress.org Wednesday Night Workshops | Brian Childers | foxxr.com
  • 11. WordPress.org WebsiteWednesday Night Workshops | Brian Childers | foxxr.com
  • 12. Plugins Source - http://wordpress.org/extend/plugins/
  • 13. How to Search and Select Plugins Watch out! Source - http://wordpress.org/extend/plugins/search.php?q=yoast+seo
  • 14. How to Search and Select Plugins Source - http://wordpress.org/extend/plugins/the-events-calendar/
  • 15. Plugin Favorites Source - http://wordpress.org/extend/plugins/
  • 16. Plugin Favorites Source - http://seomoz.org – Nifty Marketing Webinar
  • 17. Plugin Resource Source - https://managewp.com/free-plugins-of-the-year-2012
  • 18. Learning Resources Source - http://codex.wordpress.org/Main_Page
  • 19. Learning Resources Source - http://codex.wordpress.org/Getting_Started_with_WordPress
  • 20. Learning Resources Source - http://www.wpbeginner.com/
  • 21. Use Responsive Themes Source - http://getlisted.org
  • 22. Consider a Framework
  • 23. Invest in a Theme Source - http://foxxr.com/themeforest
  • 24. Invest in a Theme Source - http://foxxr.com/themeforest
  • 25. Choosing a Web Hosting Companyhttp://foxxr.com/bluehost http://foxxr.com/hostgator
  • 26. WordPress Essentials• WordPress.com vs. WordPress.org• Getting Familiar with Wordpress.org• How to manage plugins• Resources and tools for all levels of users• Working with themes and frameworks• Choosing a web hosting company Wednesday Night Workshops | Brian Childers | foxxr.com
  • 27. Admin Panel & Optimal Settings • Dashboard and section modifications • Media library & images • Difference between posts and pages • Properly configuring your site settings • Best practices for settings Wednesday Night Workshops | Brian Childers | foxxr.com
  • 28. Admin Panel & Optimal Settings Wednesday Night Workshops | Brian Childers | foxxr.com
  • 29. Posts Indexed by Presentation• Publishing date • Reverse chronological• Author • Categorical• Category • Break points• Tags • Featured images • Meant to be shareable • RSS
  • 30. Custom Screen OptionsWednesday Night Workshops | Brian Childers | foxxr.com
  • 31. Pages Organized As Presentation• Static elements • Individual• Parent / Child • Custom templates • Custom sidebars • Dedicated URL
  • 32. When to Use What Posts Pages• Time-based material • Static Content• Relational material • Non Relational• Part of a group • Permanent• Needs to be organized • Site Information
  • 33. Media LibraryWednesday Night Workshops | Brian Childers | foxxr.com
  • 34. Best Practices for Images Wednesday Night Workshops | Brian Childers | foxxr.com
  • 35. General Settings
  • 36. Writing Settings
  • 37. Writing Settings
  • 38. Discussion Settings
  • 39. Media Settings
  • 40. Permalink Settings topics index
  • 41. Admin Panel & Optimal Settings• Dashboard and section modifications• Media library & images• Difference between posts and pages• Properly configuring your site settings• Best practices for settings Wednesday Night Workshops | Brian Childers | foxxr.com
  • 42. Creating & Optimizing Posts / Pages• Creating posts / pages• Anatomy of a post / page• Optimizing for SEO• Must have plugins for optimization Wednesday Night Workshops | Brian Childers | foxxr.com
  • 43. Creating a New PostWednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
  • 44. Anatomy of a Post Title Area URLContent area Categories Tags Yoast SEO Plugin Sidebar Featured Image Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
  • 45. Anatomy of a PageTitle Area URL Content area Attributes Sidebar Yoast SEO Plugin Featured Image Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
  • 46. Content OptimizationWhat you write here Can be optimized here Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
  • 47. SEO OptimizationWednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
  • 48. SEO OptimizationA complete page analysis is performed by SEO Yoast. Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
  • 49. SEO OptimizationWednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
  • 50. Optimizing Posts / Pages• Creating posts / pages• Anatomy of a post / page• Optimizing for SEO• Must have plugins for optimization Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
  • 51. Introduction to WordPressAdmin Panel and Optimal SettingsCreating & Optimizing Post / Pages Wednesday Night Workshops | Brian Childers | foxxr.com
  • 52. Source - http://foxxr.com/about-us/testimonials/
  • 53. Brian Childers Matthew Addis We Love Referrals! $50 to You!Source - http://foxxr.com/referral-rewards
  • 54. Wednesday Night Workshops | Brian Childers | foxxr.com