Google+ for Your Local Business
Advanced Topics
Covered in
Upcoming
Workshops
Sources Noted
You can find this presentation on
Before We Begin
Wifi Passwor...
WEDNESDAY NIGHTS TWICE PER MONTH
5:30 - 7:00 pm
foxxr.com/workshops
Internet Marketing Workshops
GUARANTEED!
Why Focus on Google
2013 Local Search Ranking Factors
ExternalLoc.Signals
What’s Important?
• Google+
• Internet Directories
• Optimized Websi...
Anatomy of a
Search Result
Page
New Local Search Result Pages
Google+ Agenda
Google Authorship
1. Authorship helps searchers discover great
information by highlighting content from
authors who they m...
Google Authorship Profile
~ 35%
Better
Click-Thru
Rates
Google Authorship
Google Publisher / Direct Connect
Google+ Direct
Connect lets you
quickly navigate to
a Google+ Page
(and even add that
pa...
Google Authorship – Step 1
https://plus.google.com/authorship
Google Authorship – Step 2
Verify Your eMail
https://plus.google.com/authorship
Google Authorship – Step 3
Notice Verified
email checkmark
Add your
website URL
https://plus.google.com/authorship
Google Authorship – Step 4
WordPress
Non WordPress
1. Visit -
https://support.google.com/webm
asters/answer/2539557?hl=en
...
Google Authorship – Step 5
WordPress
Non WordPress
1. Visit -
https://support.google.com/webm
asters/answer/2539557?hl=en
...
Google Authorship – Step 4
WordPress
Non WordPress
1. Visit -
https://support.google.com/webm
asters/answer/2539557?hl=en
...
Google Publisher / Direct Connect
Google+ Direct
Connect lets you
quickly navigate to
a Google+ Page
(and even add that
pa...
Google+ Profile
Google+ Business Pages
https://support.google.com/plus
Discover More Own Your Own
http://www.google.com/+/learnmore/
http://foxxr.com/review
Review Encouragement
Call Brian Childers
at 831-531-7771
to order without
FREE SETUP
branded for your
company
Contact Foxxr for a consultation. Click
the image to get started.
8-28-13 Understanding Google+ for Your Business
8-28-13 Understanding Google+ for Your Business
8-28-13 Understanding Google+ for Your Business
8-28-13 Understanding Google+ for Your Business
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8-28-13 Understanding Google+ for Your Business

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Details on Google+ Authorship, Google+ Publisher and Review Encouragement Programs. Much of this presentation involved live workshop demos that are not included in this slidedeck.

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  • Google+ - categories, keyword in business title, proximity, etc.Ext. Loc. Signals – IYP, Aggregators, NAP Consistency, Citation Volume, etc.On- Page Signals – Presence of NAP, keywords in titles, domain authority, ect.Link – inbound anchor text, linking domain autyhority, link domain quanity, etc.
  • It’s a way of breaking down the page and breaking apart the content. One h1 per page
  • 8-28-13 Understanding Google+ for Your Business

    1. 1. Google+ for Your Local Business
    2. 2. Advanced Topics Covered in Upcoming Workshops Sources Noted You can find this presentation on Before We Begin Wifi Password getfound http://moz.com
    3. 3. WEDNESDAY NIGHTS TWICE PER MONTH 5:30 - 7:00 pm foxxr.com/workshops Internet Marketing Workshops
    4. 4. GUARANTEED!
    5. 5. Why Focus on Google
    6. 6. 2013 Local Search Ranking Factors ExternalLoc.Signals What’s Important? • Google+ • Internet Directories • Optimized Website • Who is talking about your company • Reviews and Testimonials
    7. 7. Anatomy of a Search Result Page
    8. 8. New Local Search Result Pages
    9. 9. Google+ Agenda
    10. 10. Google Authorship 1. Authorship helps searchers discover great information by highlighting content from authors who they might find interesting. 2. If you’re an author, signing up for authorship will help users recognize content that you’ve written. 3. Additionally, searchers can click the byline to see more articles you’ve authored or to follow you on Google+ 4. It’s that simple! Search Result “what is authorship” http://googlewebmastercentral.blogspot.com/
    11. 11. Google Authorship Profile
    12. 12. ~ 35% Better Click-Thru Rates Google Authorship
    13. 13. Google Publisher / Direct Connect Google+ Direct Connect lets you quickly navigate to a Google+ Page (and even add that page to your circles) when using Google Search.
    14. 14. Google Authorship – Step 1 https://plus.google.com/authorship
    15. 15. Google Authorship – Step 2 Verify Your eMail https://plus.google.com/authorship
    16. 16. Google Authorship – Step 3 Notice Verified email checkmark Add your website URL https://plus.google.com/authorship
    17. 17. Google Authorship – Step 4 WordPress Non WordPress 1. Visit - https://support.google.com/webm asters/answer/2539557?hl=en • Add Yoast SEO Plugin
    18. 18. Google Authorship – Step 5 WordPress Non WordPress 1. Visit - https://support.google.com/webm asters/answer/2539557?hl=en • Add Your Google+ Profile URL in User Profile field
    19. 19. Google Authorship – Step 4 WordPress Non WordPress 1. Visit - https://support.google.com/webm asters/answer/2539557?hl=en • Select Social in Yoast and Authorship dropdown for your profile
    20. 20. Google Publisher / Direct Connect Google+ Direct Connect lets you quickly navigate to a Google+ Page (and even add that page to your circles) when using Google Search.
    21. 21. Google+ Profile
    22. 22. Google+ Business Pages
    23. 23. https://support.google.com/plus
    24. 24. Discover More Own Your Own http://www.google.com/+/learnmore/
    25. 25. http://foxxr.com/review
    26. 26. Review Encouragement Call Brian Childers at 831-531-7771 to order without FREE SETUP branded for your company
    27. 27. Contact Foxxr for a consultation. Click the image to get started.
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