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8-28-13 Understanding Google+ for Your Business
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8-28-13 Understanding Google+ for Your Business

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Details on Google+ Authorship, Google+ Publisher and Review Encouragement Programs. Much of this presentation involved live workshop demos that are not included in this slidedeck.

Details on Google+ Authorship, Google+ Publisher and Review Encouragement Programs. Much of this presentation involved live workshop demos that are not included in this slidedeck.

Published in: Business, Technology
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  • Google+ - categories, keyword in business title, proximity, etc.Ext. Loc. Signals – IYP, Aggregators, NAP Consistency, Citation Volume, etc.On- Page Signals – Presence of NAP, keywords in titles, domain authority, ect.Link – inbound anchor text, linking domain autyhority, link domain quanity, etc.
  • It’s a way of breaking down the page and breaking apart the content. One h1 per page
  • Transcript

    • 1. Google+ for Your Local Business
    • 2. Advanced Topics Covered in Upcoming Workshops Sources Noted You can find this presentation on Before We Begin Wifi Password getfound http://moz.com
    • 3. WEDNESDAY NIGHTS TWICE PER MONTH 5:30 - 7:00 pm foxxr.com/workshops Internet Marketing Workshops
    • 4. GUARANTEED!
    • 5. Why Focus on Google
    • 6. 2013 Local Search Ranking Factors ExternalLoc.Signals What’s Important? • Google+ • Internet Directories • Optimized Website • Who is talking about your company • Reviews and Testimonials
    • 7. Anatomy of a Search Result Page
    • 8. New Local Search Result Pages
    • 9. Google+ Agenda
    • 10. Google Authorship 1. Authorship helps searchers discover great information by highlighting content from authors who they might find interesting. 2. If you’re an author, signing up for authorship will help users recognize content that you’ve written. 3. Additionally, searchers can click the byline to see more articles you’ve authored or to follow you on Google+ 4. It’s that simple! Search Result “what is authorship” http://googlewebmastercentral.blogspot.com/
    • 11. Google Authorship Profile
    • 12. ~ 35% Better Click-Thru Rates Google Authorship
    • 13. Google Publisher / Direct Connect Google+ Direct Connect lets you quickly navigate to a Google+ Page (and even add that page to your circles) when using Google Search.
    • 14. Google Authorship – Step 1 https://plus.google.com/authorship
    • 15. Google Authorship – Step 2 Verify Your eMail https://plus.google.com/authorship
    • 16. Google Authorship – Step 3 Notice Verified email checkmark Add your website URL https://plus.google.com/authorship
    • 17. Google Authorship – Step 4 WordPress Non WordPress 1. Visit - https://support.google.com/webm asters/answer/2539557?hl=en • Add Yoast SEO Plugin
    • 18. Google Authorship – Step 5 WordPress Non WordPress 1. Visit - https://support.google.com/webm asters/answer/2539557?hl=en • Add Your Google+ Profile URL in User Profile field
    • 19. Google Authorship – Step 4 WordPress Non WordPress 1. Visit - https://support.google.com/webm asters/answer/2539557?hl=en • Select Social in Yoast and Authorship dropdown for your profile
    • 20. Google Publisher / Direct Connect Google+ Direct Connect lets you quickly navigate to a Google+ Page (and even add that page to your circles) when using Google Search.
    • 21. Google+ Profile
    • 22. Google+ Business Pages
    • 23. https://support.google.com/plus
    • 24. Discover More Own Your Own http://www.google.com/+/learnmore/
    • 25. http://foxxr.com/review
    • 26. Review Encouragement Call Brian Childers at 831-531-7771 to order without FREE SETUP branded for your company
    • 27. Contact Foxxr for a consultation. Click the image to get started.

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