8-28-13 Understanding Google+ for Your Business

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Details on Google+ Authorship, Google+ Publisher and Review Encouragement Programs. Much of this presentation involved live workshop demos that are not included in this slidedeck.

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  • Google+ - categories, keyword in business title, proximity, etc.Ext. Loc. Signals – IYP, Aggregators, NAP Consistency, Citation Volume, etc.On- Page Signals – Presence of NAP, keywords in titles, domain authority, ect.Link – inbound anchor text, linking domain autyhority, link domain quanity, etc.
  • It’s a way of breaking down the page and breaking apart the content. One h1 per page
  • 8-28-13 Understanding Google+ for Your Business

    1. 1. Google+ for Your Local Business
    2. 2. Advanced Topics Covered in Upcoming Workshops Sources Noted You can find this presentation on Before We Begin Wifi Password getfound http://moz.com
    3. 3. WEDNESDAY NIGHTS TWICE PER MONTH 5:30 - 7:00 pm foxxr.com/workshops Internet Marketing Workshops
    4. 4. GUARANTEED!
    5. 5. Why Focus on Google
    6. 6. 2013 Local Search Ranking Factors ExternalLoc.Signals What’s Important? • Google+ • Internet Directories • Optimized Website • Who is talking about your company • Reviews and Testimonials
    7. 7. Anatomy of a Search Result Page
    8. 8. New Local Search Result Pages
    9. 9. Google+ Agenda
    10. 10. Google Authorship 1. Authorship helps searchers discover great information by highlighting content from authors who they might find interesting. 2. If you’re an author, signing up for authorship will help users recognize content that you’ve written. 3. Additionally, searchers can click the byline to see more articles you’ve authored or to follow you on Google+ 4. It’s that simple! Search Result “what is authorship” http://googlewebmastercentral.blogspot.com/
    11. 11. Google Authorship Profile
    12. 12. ~ 35% Better Click-Thru Rates Google Authorship
    13. 13. Google Publisher / Direct Connect Google+ Direct Connect lets you quickly navigate to a Google+ Page (and even add that page to your circles) when using Google Search.
    14. 14. Google Authorship – Step 1 https://plus.google.com/authorship
    15. 15. Google Authorship – Step 2 Verify Your eMail https://plus.google.com/authorship
    16. 16. Google Authorship – Step 3 Notice Verified email checkmark Add your website URL https://plus.google.com/authorship
    17. 17. Google Authorship – Step 4 WordPress Non WordPress 1. Visit - https://support.google.com/webm asters/answer/2539557?hl=en • Add Yoast SEO Plugin
    18. 18. Google Authorship – Step 5 WordPress Non WordPress 1. Visit - https://support.google.com/webm asters/answer/2539557?hl=en • Add Your Google+ Profile URL in User Profile field
    19. 19. Google Authorship – Step 4 WordPress Non WordPress 1. Visit - https://support.google.com/webm asters/answer/2539557?hl=en • Select Social in Yoast and Authorship dropdown for your profile
    20. 20. Google Publisher / Direct Connect Google+ Direct Connect lets you quickly navigate to a Google+ Page (and even add that page to your circles) when using Google Search.
    21. 21. Google+ Profile
    22. 22. Google+ Business Pages
    23. 23. https://support.google.com/plus
    24. 24. Discover More Own Your Own http://www.google.com/+/learnmore/
    25. 25. http://foxxr.com/review
    26. 26. Review Encouragement Call Brian Childers at 831-531-7771 to order without FREE SETUP branded for your company
    27. 27. Contact Foxxr for a consultation. Click the image to get started.

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