This venn diagram is meant to represent the influence of both organic search ranking factors (things related to your website) and social media factors (such as reviews left for your business at Google Plus, Yelp, Citysearch, and other sites around the web) on Local Search results.Organic Search refers to search results to rank websites in order of importance and relevanceLocal Search refers to the results with geographically-related keywords or geographical / local intentSocial Media think of it as traditional word-of-mouth online marketing
For Local queries, Google tends to return results that include a blend of both website AND Local information--mostly from Google +Local pages. Here's a screenshot of what that looks like. Note that for this query, "car insurance," the searcher does not even need to specify where he's looking for car insurance; Google guesses his location based on a variety of signals.
While special markup likely may not directly improve your rankings in searchit does apparently increase clickthrough rate or “CTR,” as consumers are more drawn to your site’s listings. The increase is reportedly 15% on average, and potentially higher!
Testimonials on a business website can often aid in persuading visitors to become customers.Because of this, Google allows local businesses to disclose that they have a testimonial by using semantic markup for reviews, and Google sometimes will display that information in conjunction with the business’s listings in SERPsTagging your testimonials can increase their chances of being displayed in the snippet text beneath your listing.
Customers Can submit Reviews directly on your site.Admin can modify and replyCustom fields. Business and Product reviewsFast and lightweight
Download The Events CalendarUse Schema Creator by RavenSubmit Your Events to Media OutletsAbout Data Highlighter in Webmaster Tools
If your company participates in some events or provides special services at different times/dates during the year, you might consider incorporating the Events Schema markup. If you are too intimidated to do structured data on your site, or you don’t feel confident at doing the coding necessary, Google does give you another option for Events at this time.In your Webmaster Tools account, Google has provided a beta service called the Data Highlighter for Events. Using this interface, you can highlight elements of events and tell Google which data item is which event element — Name, Date, Venue, Address, URL, etc.
Schema.org provides a few different types of semantic markup The prime one is for describing local businesses. Your can use this to markup your address and contact information on your site,There are additional fields you can include such as hours of operation, payment types accepted, and more.Also usehCardMicroformat although Schema markup has become more preferred.