The end game is the search result and getting to the top. Strategies will always change as will the way the search results are delivered to the end user. For example, over ½ of all local searches are performed on mobile devices and that number will continue to climb.As mobile search evolves, so do the search results.
SEO’rs have come to the conclusion that the quality and quantity of Google reviews are the single most important variable determining inclusion and ranking.
Local SEO is the practice of building signals of reliability around a location, or series of locations. In addition to some shared organic ranking factors, local SEO is influenced by citations, which are snippets of information Google gathers in order to get a read on your business location. Links play a part in local rankings as well, but the best links for local are also used to further corroborate location. For example, a link from your local food bank gives search engines valuable information about your location, and status.Google wants to know that the businesses it lists in local search results are a part of the community, and are a good fit for its users.
Traditional organic SEO involves marketing content that isn’t tied to a brick and mortar office.By contrast, organic search results aren’t tied to brick and mortar signals. Citations in the traditional sense, don’t influence organic rankings as much. Organic pages can rank independent of the underlying location of the publisher, by creating localized content. In traditional organic SEO, Google is looking for trusted content, rather than a trusted location. Links are one way Google measures trust. The more high quality links pointing to a given domain, at the page and domain level, the better the content performs in search.
Pure organic search results are a mix of businesses, magazines, articles, social media profiles, and more.
Google+ - categories, keyword in business title, proximity, etc.Ext. Loc. Signals – IYP, Aggregators, NAP Consistency, Citation Volume, etc.On- Page Signals – Presence of NAP, keywords in titles, domain authority, ect.When we refer to links, we are referring to natural quality links for great content generation and social sharing
The big difference between Google+ and other social networks is that Google+ is everywhere. Integrated with other Google products such as search, gmail, contacts, YouTube and more.It’s much more of an interest based network. Facebook = Personal..family and friend. Interrupting. The mechanics on a technical level represent more possibilities. Especially what happens after you post. As a marketer this is what you want.
Google+ communities are about exploring your interests and exchanging ideas. Anybody can create a community and you can make it public or private
No matter what you're into, there are people on Google+ who share your interests.So join a few public communities around the topics you’re passionate about and connect with the influencers.
4 15-14 workshop - understanding google plus for your business
Dominate with Google+
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Internet Marketing Workshops
Questions from Attendees
What burning question do you have regarding Google+
Ariana Newcomer - How to use it most efficiently to minimize the amount of time I spend! (Too
much time on FB already...)
Coco - how do I do it?
David Lucky - How necessary is Google+, and can you still have good SEO results without
Jason Miller - I see google+ as making a move to combine LInkedin and Facebook with the
benefit of being OWNED by a search engine. I would like to see if I am right and learn more on
how to use it to my advantage. Or keep ignoring it as I have been. :)
Karen Holaday - Learn more about online marketing.
Penelope Faure - how to handle privacy settings especially now that Google seems to be
integrating all its properties with your plus profile such as Picasa, Maps, calendar, docs, etc
Susan S - Will it replace linkedin?
1. Google highlights your
2. Searchers recognize
content that you’ve
3. They can view more
articles you’ve written