0
Leveraging the Eclipse Web
        Properties


Donald Smith
October 27, 2007

                             1
Why Bother?
• Thousands of free clicks to your site.
  (qualified and high quality)

• Benefit from showing you support th...
There are lots of Web
    Properties…
             Committer Tools
  Bugzilla
 Download
                               Por...
How can you benefit?
•   EclipsePluginCentral.com (EPIC)
•   eclipse.org
•   Eclipse Live (live.eclipse.org)
•   Others
  ...
How can you benefit?
•   EclipsePluginCentral.com (EPIC)
•   eclipse.org
•   Eclipse Live (live.eclipse.org)
•   Others
  ...
eclipseplugincentral.com (EPIC)

                 Key Functionality
                   – List and find
                   ...
eclipseplugincentral.com (EPIC)
EPIC Monthly Averages
  – 700,000+ page views
  – 200,000+ visits
  – >75% of visitors eve...
eclipseplugincenral.com (EPIC)
               Leveraging
               – Post all your products, plugins
                ...
eclipseplugincenral.com (EPIC)

                 EPIC TIP:
                 • Post a “vote” banner on
                   y...
eclipseplugincenral.com (EPIC)

                 EPIC TIP:
                 • EPIC hosts
                   Google Ads for...
eclipseplugincentral.com (EPIC)




 • Members can access quarterly EPIC
   reports any time
   – Login to portal.eclipse....
How can you benefit?
•   EclipsePluginCentral.com (EPIC)
•   eclipse.org
•   Eclipse Live (live.eclipse.org)
•   Others
  ...
eclipse.org
     Key Functionality
       – Mediate visitors to
         content
       – Role Based Landing:
          • ...
eclipse.org
Monthly Averages
  – 7.9 Million+ page views
  – 2.1 Million+ visits
  – Referrals to eclipse.org
    • 40% fr...
eclipse.org
Community Pages
• 75000 visits /
  month
• Case Studies,
  News and other
  Community
  Content


            ...
eclipse.org
    Community News
      – Send link to news story
        to news@eclipse.org
      – Picked up on
        ec...
eclipse.org

    EPIC Updates
      – Updates to EPIC
        Plugins automatically
        show on eclipse.org
      – Ge...
eclipse.org

    Eclipse Live
      – Updates to Eclipse
        Live automatically
        show on eclipse.org




      ...
eclipse.org
Newsgroups
• 100’s visits / day via Web Interface +
  many more via newsreaders
• Commercial, Employment and o...
eclipse.org
Events Page
  – Email
    events@eclipse.org
    with content and link
  – Must have some
    relevance with
 ...
eclipse.org
Other Community Page Items
• Links to Eclipse Related Community
  Portals
• Training and Consulting Links from...
download.eclipse.org
             Key Functionality
               – Main landing
                 page for
              ...
download.eclipse.org

Download Page Stats
  – 1 million downloads
    per month
  – 1.4 million page
    views per month
 ...
download.eclipse.org
          Member distro
           program
            – 3,000-5,000 hits to
              your site ...
Member Distro Program
Example Landing Page
                     Brand association
                     as Eclipse
        ...
Member Distro Program
Example Landing Page
                  Host release train
                  packages (table
        ...
eclipse.org
       Membership Pages
         – ~500 visitors per
           day
         – Committer
           Contributi...
eclipse.org

        Leveraging
          – Keep page
            content up to
            date
          – Keep EPIC
   ...
How can you benefit?
•   EclipsePluginCentral.com (EPIC)
•   eclipse.org
•   Eclipse Live (live.eclipse.org)
•   Others
  ...
Eclipse Live (live.eclipse.org)
                Key Functionality
                  – Mediator of Rich
                   ...
Eclipse Live (live.eclipse.org)

Monthly Averages
  – 40,000 page views
  – 14,000 resource
    views
  – 25,000+ visits
 ...
Eclipse Live (live.eclipse.org)
                Leveraging
                  – Post your content
                    using...
How can you benefit?
•   EclipsePluginCentral.com (EPIC)
•   eclipse.org
•   Eclipse Live (live.eclipse.org)
•   Others
  ...
Planet Eclipse




• Key Features
  – Post Eclipse related Blogs
  – Read Eclipse related Blogs
• Non commercial content  ...
Planet Eclipse

• Planet Eclipse Stats
  – Aggregation of 100+
    Eclipse Technical
    Blogs
  – 1000+ web visits per
  ...
Planet Eclipse

      • Leveraging
        – Link your technical /
          committer blogs and
          eclipse content...
portal.eclipse.org
• Members-only
  portal for
  common work
  flows




                       37
portal.eclipse.org
         • Organizations able
           to manage
           – Address
           – Contacts
         ...
General Search Engine Advice
• Eclipse web properties are generally well
  respected by search engines
  – Links from Ecli...
Action Item Check List –
           eclipse.org
Does our PR Firm
and/or Marketing
                     Contact news@eclips...
Action Item Check List –
          eclipse.org
Are our Eclipse related   Email events@eclipse.org
events listed on the
Ecl...
Action Item Check List – Other
Are all our Eclipse-
                         Visit eclipseplugincentral.com
based products...
Q&A
      43
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Eclipse Ecosystem Marketing

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Transcript of "Eclipse Ecosystem Marketing"

  1. 1. Leveraging the Eclipse Web Properties Donald Smith October 27, 2007 1
  2. 2. Why Bother? • Thousands of free clicks to your site. (qualified and high quality) • Benefit from showing you support the Eclipse Ecosystem. • Improve your search engine quality wrt Eclipse Ecosystem. 2
  3. 3. There are lots of Web Properties… Committer Tools Bugzilla Download Portal Dash Help Mail Newsgroups eclipsecon.org WIKI #IRC Eclipse Live EPIC Planet Eclipse Eclipse.org 3
  4. 4. How can you benefit? • EclipsePluginCentral.com (EPIC) • eclipse.org • Eclipse Live (live.eclipse.org) • Others – Planet Eclipse, Portal (means) 4
  5. 5. How can you benefit? • EclipsePluginCentral.com (EPIC) • eclipse.org • Eclipse Live (live.eclipse.org) • Others – Planet Eclipse, Portal (means) 5
  6. 6. eclipseplugincentral.com (EPIC) Key Functionality – List and find Eclipse based Plugins – List and find Eclipse Services • Training and Consulting 6
  7. 7. eclipseplugincentral.com (EPIC) EPIC Monthly Averages – 700,000+ page views – 200,000+ visits – >75% of visitors eventually click on an ecosystem bound link – Referrals to EPIC • 50% from Search • 30% from eclipse.org • 15% direct • 5% from referrals 7
  8. 8. eclipseplugincenral.com (EPIC) Leveraging – Post all your products, plugins and services on EPIC – Keep listings up to date – Use a team shared account for easier maintenance – Members get prominence as “Featured Plugins” – Email info@eclipseplugincentral.com for technical help 8
  9. 9. eclipseplugincenral.com (EPIC) EPIC TIP: • Post a “vote” banner on your website – Code snippit easy to find on your EPIC plugin page • Virtuous cycle – more votes, means more rankings / comments / downloads means more prominence means more clicks 9
  10. 10. eclipseplugincenral.com (EPIC) EPIC TIP: • EPIC hosts Google Ads for further reach into Ecosystem 10
  11. 11. eclipseplugincentral.com (EPIC) • Members can access quarterly EPIC reports any time – Login to portal.eclipse.org – Ask membership@eclipse.org if you get stuck 11
  12. 12. How can you benefit? • EclipsePluginCentral.com (EPIC) • eclipse.org • Eclipse Live (live.eclipse.org) • Others – Planet Eclipse, Portal (means) 12
  13. 13. eclipse.org Key Functionality – Mediate visitors to content – Role Based Landing: • Find Plug-ins • Find Members and Learn about Membership • Committer Activities • End Users • Downloads! 13
  14. 14. eclipse.org Monthly Averages – 7.9 Million+ page views – 2.1 Million+ visits – Referrals to eclipse.org • 40% from Search • 37% from direct • 22% referrals 14
  15. 15. eclipse.org Community Pages • 75000 visits / month • Case Studies, News and other Community Content 15
  16. 16. eclipse.org Community News – Send link to news story to news@eclipse.org – Picked up on eclipse.org main page and RSS feeds – News must be Eclipse focused – Tens of thousands of reads per article 16
  17. 17. eclipse.org EPIC Updates – Updates to EPIC Plugins automatically show on eclipse.org – Generates extra hundreds of clicks per update 17
  18. 18. eclipse.org Eclipse Live – Updates to Eclipse Live automatically show on eclipse.org 18
  19. 19. eclipse.org Newsgroups • 100’s visits / day via Web Interface + many more via newsreaders • Commercial, Employment and other groups 19
  20. 20. eclipse.org Events Page – Email events@eclipse.org with content and link – Must have some relevance with Eclipse (a session, etc) 20
  21. 21. eclipse.org Other Community Page Items • Links to Eclipse Related Community Portals • Training and Consulting Links from EPIC • Links to Eclipse Live 21
  22. 22. download.eclipse.org Key Functionality – Main landing page for Eclipse Downloads 22
  23. 23. download.eclipse.org Download Page Stats – 1 million downloads per month – 1.4 million page views per month (just eclipse.org/downloa d) 23
  24. 24. download.eclipse.org Member distro program – 3,000-5,000 hits to your site / month direct – Improved Search Engine results (YMMV) 24
  25. 25. Member Distro Program Example Landing Page Brand association as Eclipse Foundation supporters Host release train packages (table stakes)… …but also host and market your products and services 25
  26. 26. Member Distro Program Example Landing Page Host release train packages (table stakes)… …but also host and market your products and services Brand association as Eclipse Foundation supporters 26
  27. 27. eclipse.org Membership Pages – ~500 visitors per day – Committer Contributions Recognizes – Tagging system – Automatic integration with EPIC – Data driven from 27 Portal
  28. 28. eclipse.org Leveraging – Keep page content up to date – Keep EPIC pages up to date – Keep tags current 28
  29. 29. How can you benefit? • EclipsePluginCentral.com (EPIC) • eclipse.org • Eclipse Live (live.eclipse.org) • Others – Planet Eclipse, Portal (means) 29
  30. 30. Eclipse Live (live.eclipse.org) Key Functionality – Mediator of Rich Multimedia content • Webinars, Podcasts – Post Multimedia content – Find Multimedia content 30
  31. 31. Eclipse Live (live.eclipse.org) Monthly Averages – 40,000 page views – 14,000 resource views – 25,000+ visits – Referrals to eclipse.org • 18% from Search • 24% from direct • 41% referrals from eclipse.org …and growing! 31
  32. 32. Eclipse Live (live.eclipse.org) Leveraging – Post your content using “Submit a Resource” link on Eclipse Live 32
  33. 33. How can you benefit? • EclipsePluginCentral.com (EPIC) • eclipse.org • Eclipse Live (live.eclipse.org) • Others – Planet Eclipse, Portal (means) 33
  34. 34. Planet Eclipse • Key Features – Post Eclipse related Blogs – Read Eclipse related Blogs • Non commercial content 34
  35. 35. Planet Eclipse • Planet Eclipse Stats – Aggregation of 100+ Eclipse Technical Blogs – 1000+ web visits per day – Many more RSS Readers 35
  36. 36. Planet Eclipse • Leveraging – Link your technical / committer blogs and eclipse content on Planet Eclipse – Add Planet Eclipse RSS Feed to your RSS Reader – Comment! 36
  37. 37. portal.eclipse.org • Members-only portal for common work flows 37
  38. 38. portal.eclipse.org • Organizations able to manage – Address – Contacts – Membership pages • Commiters able to manage – Committer Elections – Contact information • Keep information current 38
  39. 39. General Search Engine Advice • Eclipse web properties are generally well respected by search engines – Links from Eclipse web properties to your site likely to improve your search results – Linking to Eclipse web properties improves The Link-Virtuous Cycle 39
  40. 40. Action Item Check List – eclipse.org Does our PR Firm and/or Marketing Contact news@eclipse.org team know we can link news from eclipse.org? Are you posting Visit eclipse.org/newsgroups product updates to Newsgroups? Visit: eclipse.org/membership/fa Is our Membership q Page up to date on OR email: eclipse.org? membership@eclipse.org 40
  41. 41. Action Item Check List – eclipse.org Are our Eclipse related Email events@eclipse.org events listed on the Eclipse events page? Do we have Eclipse- Email: related success stories membership@eclipse.org not listed on Eclipse.org? Email: Is our developer membership@eclipse.org network listed on Eclipse.org? Email: Are we participating in membership@eclipse.org the member distros program? 41
  42. 42. Action Item Check List – Other Are all our Eclipse- Visit eclipseplugincentral.com based products and Services listed on EPIC Contact membership@eclipse.org Has EPIC noted our listings as “Featured” Do we have an action plan to keep our EPIC listings current (monthly reminders) Use “Submit a Resource” link Is our multimedia on live.eclipse.org content showing up on live.eclipse.org? 42
  43. 43. Q&A 43
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