Experiences, Opinions
and Thoughts
on Canada Branding
Brian Hurley
President and CEO
Agenda

• Introduce Liquid Computing
• Experiences with Brand
• Brand value to a Canadian entrepreneur
• Opinions on Canad...
Liquid Computing

• Founded January 2003
• Ottawa, Silicon Valley,Houston, Washington, Atlanta
• $44M USD financing
• Bene...
LiquidIQ: It’s all about….


•   Saving/making customers money due
    to dramatic advances in:
    • Performance
    • Fl...
Recent News
Three Experiences with “Brand”
Nortel
Canada and Liquid Computing
Canada Brand from Recent Experience



• Conservative
• Not the U.S.
• Far away
Brand Value to an Entrepreneur


• Eliminates barriers

• Facilitates relationships

• Attracts business interests
Canada Brand Opinions


            • Requires sustained leadership and
              co-operation across many groups to
 ...
Ideal Branding for the US Market
Ideal Branding for Japan Market
Summary
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Experiences, Thoughts and Opinions on Canada Branding

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CATA Alliance Talk May 29th 2007

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Experiences, Thoughts and Opinions on Canada Branding

  1. 1. Experiences, Opinions and Thoughts on Canada Branding Brian Hurley President and CEO
  2. 2. Agenda • Introduce Liquid Computing • Experiences with Brand • Brand value to a Canadian entrepreneur • Opinions on Canada branding • Closing
  3. 3. Liquid Computing • Founded January 2003 • Ottawa, Silicon Valley,Houston, Washington, Atlanta • $44M USD financing • Benefited from IRAP, TPC support • Silicon Valley and Canada based investors
  4. 4. LiquidIQ: It’s all about…. • Saving/making customers money due to dramatic advances in: • Performance • Flexibility • Cost • Markets • High Performance Computing • ASP • Telecom • Data Center
  5. 5. Recent News
  6. 6. Three Experiences with “Brand”
  7. 7. Nortel
  8. 8. Canada and Liquid Computing
  9. 9. Canada Brand from Recent Experience • Conservative • Not the U.S. • Far away
  10. 10. Brand Value to an Entrepreneur • Eliminates barriers • Facilitates relationships • Attracts business interests
  11. 11. Canada Brand Opinions • Requires sustained leadership and co-operation across many groups to make a difference • Can help level the playing field for small companies by removing pre- conceived ideas or biases • Should not be about articulating culture or patriotism – but about enabling wealth creation • Should be tailored to the market
  12. 12. Ideal Branding for the US Market
  13. 13. Ideal Branding for Japan Market
  14. 14. Summary

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