Overview of the Toolbox for IT Community<br />Brian Gilbert, Account ManagerToolbox.com<br />
Who is Toolbox for IT?<br />Mission<br /><ul><li>Provide an online platform that enables anyone to share and gain peer kno...
2.6 million pages of practical user-generated content</li></ul>Advertising<br /><ul><li>Over 800 advertising partners, inc...
Marketplace Positioning<br />3<br />User-Generated<br /><ul><li>  Content is communication, specific appeal
  2-way conversations between friends
  Personal experiences, socially driven
  Content is communication, specific appeal
  2-way conversations between peers
  Personal experiences, best practices</li></ul>Editorial<br /><ul><li>  Content is carefully vetted, broad appeal
  1-way conversation from experts to readers
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Target Your IT Audience Using Social Media - Toolbox.com

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Overview of our User Community for IT Professionals

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Target Your IT Audience Using Social Media - Toolbox.com

  1. 1. Overview of the Toolbox for IT Community<br />Brian Gilbert, Account ManagerToolbox.com<br />
  2. 2. Who is Toolbox for IT?<br />Mission<br /><ul><li>Provide an online platform that enables anyone to share and gain peer knowledge about information technology</li></ul>Community<br /><ul><li>3 million unique users monthly
  3. 3. 2.6 million pages of practical user-generated content</li></ul>Advertising<br /><ul><li>Over 800 advertising partners, including: IBM, HP, Oracle, Microsoft, Dell</li></ul>2<br />
  4. 4. Marketplace Positioning<br />3<br />User-Generated<br /><ul><li> Content is communication, specific appeal
  5. 5. 2-way conversations between friends
  6. 6. Personal experiences, socially driven
  7. 7. Content is communication, specific appeal
  8. 8. 2-way conversations between peers
  9. 9. Personal experiences, best practices</li></ul>Editorial<br /><ul><li> Content is carefully vetted, broad appeal
  10. 10. 1-way conversation from experts to readers
  11. 11. News, consumer interests, and trends
  12. 12. Content is carefully vetted, broad appeal
  13. 13. 1-way conversation from experts to readers
  14. 14. News, case studies, best practices</li></ul>Consumer<br />Business<br />
  15. 15. Why IT Executives & Professionals Utilize Communities<br /><ul><li>Share knowledge with peers to: </li></ul> Evaluate vendors and products <br /> Stay current <br /> Make better decisions <br /> Solve problems faster <br /> Manage careers<br />4<br /><ul><li>Increase productivity and efficiency
  16. 16. Online communities on desktop throughout the day; part of workflow</li></li></ul><li>Online Communities Encourage Vendor Participation<br />More than 76% of executives and professionals state that it is important for vendors to have a presence in online communities, listen to audiences, and engage in conversations.<br />This preference serves as an open invitation for vendors to participate alongside of their target audiences in online communities.<br />Which of the following statements best reflects your attitude about vendor participation in online communities? <br />2,798 Responses, Global<br />Toolbox.com/PJA IT Social Media Index, Wave IV, June 2009<br />5<br />
  17. 17. Network Activity and Community Highlights<br />NETWORK ACTIVITY<br />Monthly Unique Users…………………3.0 Million<br />Monthly Users Sessions.………………3.9 Million<br />Monthly Page Views………………..…..9.6 Million<br />COMMUNITY HIGHLIGHTS<br />Registered Members…………………...1.6 Million<br />Blog Authors.…………………….………650<br />Discussion Groups……………..…….....700<br />Vendor Profiles…………………………..750<br />Pages of User-Generated Content…….2.6 Million<br />Toolbox for IT Registered Members<br />Q4 2009<br />1,658<br />6<br />
  18. 18. Community Demographics<br />PURCHASING INFLUENCE BY JOB ROLE<br />GEOGRAPHIC LOCATION<br />COMPANY SIZE<br />7<br />
  19. 19. Toolbox for IT – Advertising Opportunities<br /><ul><li>Lead Generation: Reach IT decision makers and influencers as they research market solutions:
  20. 20. White Paper Programs
  21. 21. Podcast Promotions
  22. 22. Webcast Promotions</li></ul>Display Advertisements: Position ads in highly trafficked areas to build brand awareness: <br /><ul><li>Leaderboard and Box Units
  23. 23. Roadblocks
  24. 24. Half-Page Ads
  25. 25. Peelbacks
  26. 26. Text Links</li></ul>E-mail Sponsorships: Deliver marketing messages to your target audiences quickly:<br /><ul><li>List Rentals
  27. 27. Newsletter Sponsorships
  28. 28. Dedicated E-mail Blasts</li></ul>Engagement Programs: Create a social media presence, develop relationships, and nurture leads:<br /><ul><li>Vendor Profiles</li></ul>8<br />
  29. 29. Pull Marketing Through Keyword Targeting<br />Communities have high audience engagement<br />Contextual targeting integrates ad content with community content<br />Relevancy creates value for community users and high ROI for advertisers <br />9<br />Relevant community-generated content<br />Targeting of display ads based on relevant keywords<br />Contextually matched sponsored white papers<br />
  30. 30. Questions/Next Steps<br />Brian Gilbert<br />Account Manager<br />Toolbox.com<br />“Knowledge Sharing Communities”<br />bgilbert@toolbox.com<br />http://www.toolbox.com<br />610-840-0698 x139<br />10<br />

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