Branding and Social Media

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Social Media and Branding:

Knowing who you are and sharing it!

Brian F. LeDuc
@BrianFLeDuc
www.brianfleduc.com/bio

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  • The tools are the easy partNot here to talk about “how” to use twitterYou already know how to do itYour personality, your perspective, your conversation is a contributionIt’s about making the investmentTime, in others, in yourself….Your voice is a gift– share it! (but it has to be yours)Add value to the people that you’re sharing information with….
  • Those things? Well those are your brand.Who you are = your brand
  • http://edcabellon.com/leadership/digitalidentity/
  • Branding and Social Media

    1. 1. KNOWING WHO YOU ARE ANDSHARING IT
    2. 2. ASSUMPTIONS• professional development tool• way of connecting, “networking” professionally• updates on trends, information, conversations taking place in areas of interest
    3. 3. THEMES• The tools are the easy part • (an extension of you)• You already know how to do it• It‟s about making the investment. • (in yourself, in your future)• Your voice is a gift (especially if you‟re GIVING when you‟re using it)– so share it!
    4. 4. EXCUSES• “I don’t have the time”• “I don’t understand how to do it”• “I don’t have anything to say”• “no one talks to me”
    5. 5. GIFTSWho are the people/What are the things/ that matter most to you?What do you value?What are you good at?What are you reading?What do you like to talk about?What are you interested in?
    6. 6. You‟re saying“aren‟t these just „who I am?‟”• my personality?• my values?• my beliefs?
    7. 7. The short answer?: YES.I say: “Those things are your brand.”
    8. 8. YOUR VOICE = YOUR BRAND Congruent with your values Shares your beliefs and point of view Acknowledges your experience and lens Reflective of “who you are”Find other tips about digital identity developmentat:http://edcabellon.com/leadership/digitalidentity/
    9. 9. THE BASICS• A picture that reflects your personality and is identifiable as YOU (quality, professional)• A username that is clear, relevant, and ideally matches your other social media = one search• ONE profile, ONE account• A clear, brief bio that “tells a story of who you are” – think of this as your “tagline” • Try a 500 word, 300 word, & 150 word version Brian LeDuc @BrianFLeDuc @myrwu alumus 10 @tamu #reslife #sagrad 12 | Call me a digital citizen & an educator interested where they meet |#salead pro &new addition to @ksu_csl June 1 College Station, TX · http://brianfleduc.com/bio/
    10. 10. WHERE DO I FIND THESE CONVERSATIONS?• Twitter, Facebook, Linkedin (just search) •Join up & contribute!• Watch & Listen first, then engage• Weekly/daily updates, paper.li FollowEDU.com
    11. 11. GOOGLE ALERTS Who is talking about you? Do you like what they‟re saying? That‟s still your brand…. http://www.google.com/alerts
    12. 12. THIS IS ME. ONLINE.www.twitter.com/brianfleducwww.facebook.com/brianfleducwww.linkedin.com/in/brianfleducbrianfleduc.tumblr.comwww.foursquare.com/brianfleducwww.brianfleduc.combrianfleduc@gmail.com
    13. 13. GOOGLE SEARCH TEST
    14. 14. FINAL THOUGHTS & TIPSContent creation/curation doesn‟t happen overnightThere’s no “pot of gold”….at least initiallyUnderstanding/effectiveness is in consistency, authenticity, and recognition DO YOU
    15. 15. Success is in therelationships = SOCIAL MEDIA
    16. 16. NOW LET’S TALK TOOLS• TweetDeck (link Facebook, Linkedin, Twitter, Foursquare, Wordpress)• Hootsuite.com (link Facebook, Linkedin, Twitter, Foursquare, Wordpress)• Google Reader (RSS Feeds/Blogs)• KnowEm.com

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