The tools are the easy partNot here to talk about “how” to use twitterYou already know how to do itYour personality, your perspective, your conversation is a contributionIt’s about making the investmentTime, in others, in yourself….Your voice is a gift– share it! (but it has to be yours)Add value to the people that you’re sharing information with….
Those things? Well those are your brand.Who you are = your brand
Branding and Social Media
KNOWING WHO YOU ARE ANDSHARING IT
ASSUMPTIONS• professional development tool• way of connecting, “networking” professionally• updates on trends, information, conversations taking place in areas of interest
THEMES• The tools are the easy part • (an extension of you)• You already know how to do it• It‟s about making the investment. • (in yourself, in your future)• Your voice is a gift (especially if you‟re GIVING when you‟re using it)– so share it!
EXCUSES• “I don’t have the time”• “I don’t understand how to do it”• “I don’t have anything to say”• “no one talks to me”
GIFTSWho are the people/What are the things/ that matter most to you?What do you value?What are you good at?What are you reading?What do you like to talk about?What are you interested in?
You‟re saying“aren‟t these just „who I am?‟”• my personality?• my values?• my beliefs?
The short answer?: YES.I say: “Those things are your brand.”
YOUR VOICE = YOUR BRAND Congruent with your values Shares your beliefs and point of view Acknowledges your experience and lens Reflective of “who you are”Find other tips about digital identity developmentat:http://edcabellon.com/leadership/digitalidentity/
THE BASICS• A picture that reflects your personality and is identifiable as YOU (quality, professional)• A username that is clear, relevant, and ideally matches your other social media = one search• ONE profile, ONE account• A clear, brief bio that “tells a story of who you are” – think of this as your “tagline” • Try a 500 word, 300 word, & 150 word version Brian LeDuc @BrianFLeDuc @myrwu alumus 10 @tamu #reslife #sagrad 12 | Call me a digital citizen & an educator interested where they meet |#salead pro &new addition to @ksu_csl June 1 College Station, TX · http://brianfleduc.com/bio/
WHERE DO I FIND THESE CONVERSATIONS?• Twitter, Facebook, Linkedin (just search) •Join up & contribute!• Watch & Listen first, then engage• Weekly/daily updates, paper.li FollowEDU.com
GOOGLE ALERTS Who is talking about you? Do you like what they‟re saying? That‟s still your brand…. http://www.google.com/alerts
THIS IS ME. ONLINE.firstname.lastname@example.org
FINAL THOUGHTS & TIPSContent creation/curation doesn‟t happen overnightThere’s no “pot of gold”….at least initiallyUnderstanding/effectiveness is in consistency, authenticity, and recognition DO YOU