TheJournal.ie DMX Dublin 2014
Upcoming SlideShare
Loading in...5
×
 

TheJournal.ie DMX Dublin 2014

on

  • 516 views

Some key trends in mobile media consumption Ireland 2005-2021

Some key trends in mobile media consumption Ireland 2005-2021

Statistics

Views

Total Views
516
Views on SlideShare
229
Embed Views
287

Actions

Likes
0
Downloads
6
Comments
0

3 Embeds 287

http://www.adworld.ie 256
http://cms.adworld.ie 18
http://adworld.ie 13

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

TheJournal.ie DMX Dublin 2014 TheJournal.ie DMX Dublin 2014 Presentation Transcript

  • Why mobile is a game changer for marketing @brianfallon Co-Founder, TheJournal.ie
  • A little about TheJournal.ie
  • Ireland’s first mobile first newsroom
  • Key mobile trends in Ireland
  • Wow, mobile got big fast! 0 22,500 45,000 67,500 90,000 112,500 135,000 157,500 180,000 Daily Active App Readers vs Circulation Broadsheet 1 Broadsheet 2 TheJournal.ie Source: ABC Island of Ireland Report, Internal Analytics
  • 0 45,000 90,000 135,000 180,000Jan 2005 Jun 2009 D ec 2011 Jun 2014 D ec 2016 Jun 2019 D ec 2021 Newspaper Circulation Source: ABC Island of Ireland Report, Internal Projections Irish Newspaper Circulation 2005 to 2021
  • 0% 25% 50% 75% 100% 2005 2006 2007 2008 2009 2010 2011 2012 2014 2015 2016 2017 2018 2019 2020 2021 Smartphone Adoption Irish Smartphone Penetration 2005 to 2021 Source: Red C, DRG, Asymco
  • Ad Spend is WAY out of sync with mobile usage 0% 8% 15% 23% 30% Mobile Press & Magazines 25% 0% 6% 10% Time Share Spend Share Source: Carat
  • How much bigger is mobile going to get?
  • 25% 75% Mobile Visits Desktop Visits % Visits from mobile, Distilled Media (Adverts.ie, Daft.ie, Boards.ie, TheJournal.ie) 2014
  • 25% 75% Mobile Visits Desktop Visits % Visits from mobile from Distilled Media (Adverts.ie, Daft.ie, Boards.ie, TheJournal.ie) 8% 92% 2014 2021
  • Q. What can your organisation start doing from tomorrow to take advantage of the mobile opportunity…