Experience is the Difference<br />Presentation for:<br />4/12/2011<br />
Who is NeuLion<br />
Who is NeuLion?<br />World’s largest broadcaster of sports and international content over the Internet<br />170+<br />Divi...
Who is NeuLion?<br />
One FAN Profile<br />
EXPLORERS everywhere…<br />Tablets<br />PC<br />Mobile<br />Web TV<br />Gaming Device<br />
Control Over Your Brand<br />
Focus on Rich Content - Video<br />NeuLion brings the power of video to your front page<br />NeuLion ad sales generate dol...
More Than a Video Player<br />
Extend Video, Extend Your Brand<br /><ul><li>Syndication of athletic department content to external sites (fan sites, blog...
Affiliate Manager is a dedicated resource = makes it turnkey for you & affiliates
GROW THE SPIDER BRAND!
INCREASE FAN ENGAGEMENT!</li></li></ul><li>Your Brand, Wherever Your Fans Roam<br />
Helping You Grow Your Business<br />Enhanced Marketing…<br />
Helping You Grow Your Business<br />Equals Unrivaled Support<br /><ul><li>VP of Digital Marketing team is from MLB.
Dedicated to collegiate space
Customize marketing plan to fit your goals and objectives</li></li></ul><li>…and increase REVENUE<br />Internal Support<br...
Proof<br /><ul><li> Digital Marketing team created a digital  program to sell Mississippi State Bowl tickets
Peelback was placed directly on Mississippi’s homepage for direct access to sales page</li></ul>$20,000<br />Program gener...
Proof<br />Appalachian State 1 FAN Case Study<br />400%<br />168%<br />10x<br />48%<br />Increase in video hours watched<b...
Experience IS the Difference<br />
Experience IS the Difference<br />
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La salle 4 12-11 presentation - athletics

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La salle 4 12-11 presentation - athletics

  1. 1. Experience is the Difference<br />Presentation for:<br />4/12/2011<br />
  2. 2. Who is NeuLion<br />
  3. 3. Who is NeuLion?<br />World’s largest broadcaster of sports and international content over the Internet<br />170+<br />Division I Partners<br />25,000+<br />Live sporting events streamed per year<br />
  4. 4. Who is NeuLion?<br />
  5. 5. One FAN Profile<br />
  6. 6. EXPLORERS everywhere…<br />Tablets<br />PC<br />Mobile<br />Web TV<br />Gaming Device<br />
  7. 7. Control Over Your Brand<br />
  8. 8. Focus on Rich Content - Video<br />NeuLion brings the power of video to your front page<br />NeuLion ad sales generate dollars for pre-roll video ads<br />Transform headlines into engaging interactive content<br />All partners, large and small, seeing the tremendous advantages of video<br />
  9. 9. More Than a Video Player<br />
  10. 10. Extend Video, Extend Your Brand<br /><ul><li>Syndication of athletic department content to external sites (fan sites, blogs, local newspaper / TV sites).
  11. 11. Affiliate Manager is a dedicated resource = makes it turnkey for you & affiliates
  12. 12. GROW THE SPIDER BRAND!
  13. 13. INCREASE FAN ENGAGEMENT!</li></li></ul><li>Your Brand, Wherever Your Fans Roam<br />
  14. 14. Helping You Grow Your Business<br />Enhanced Marketing…<br />
  15. 15. Helping You Grow Your Business<br />Equals Unrivaled Support<br /><ul><li>VP of Digital Marketing team is from MLB.
  16. 16. Dedicated to collegiate space
  17. 17. Customize marketing plan to fit your goals and objectives</li></li></ul><li>…and increase REVENUE<br />Internal Support<br />MKTG + TECHNICAL<br />Teams<br />
  18. 18. Proof<br /><ul><li> Digital Marketing team created a digital program to sell Mississippi State Bowl tickets
  19. 19. Peelback was placed directly on Mississippi’s homepage for direct access to sales page</li></ul>$20,000<br />Program generated<br />ticket sales for 2011 Gator Bowl.<br />
  20. 20. Proof<br />Appalachian State 1 FAN Case Study<br />400%<br />168%<br />10x<br />48%<br />Increase in video hours watched<br />Increase in Ad Sales revenues<br />Increase in Event Registrations<br />Increase in Subscription Revenue<br />
  21. 21. Experience IS the Difference<br />
  22. 22. Experience IS the Difference<br />
  23. 23. Experience IS the Difference<br />
  24. 24. The World is Changing<br />There is a fundamental shift in the way people watch and consume entertainment<br />What we want:<br /><ul><li> Freedom of choice
  25. 25. Huge variety of content
  26. 26. Delivered when, where, and how they want it
  27. 27. Live, prerecorded, on-demand, interactive etc.
  28. 28. TV on the Web… and Web on the TV
  29. 29. Video on handheld devices
  30. 30. Text and messaging on everything
  31. 31. Customized content and context preferences</li></li></ul><li>The World is Changing<br />Data: Pew Internet Research, 2010 <br />
  32. 32. The World is Changing<br />Platforms have converged online<br />Data: Pew Internet Research, 2010 <br />

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