Brian Egerup Kjærulff
Experienced mobile, social and web manager. +15 years as digital strategist, analyst and optimizing
...
- Key driver of development of online services that support overall business goals
- Thinking, execution and follow up on ...
- Defining and implementing end-to-end processes using online, e-mail and collateral
- Executing Campaigns incl. mass medi...
Analytics
E-business
Project Management
Online Advertising
Strategy
Usability
Business Strategy
Conversion Optimization
Mo...
Honors and Awards
Speaker at Adobe Summit 2013, London
Jury member e-handelsprisen 2008
Jury member e-handelsprisen 2007

...
Brian Egerup Kjærulff
Experienced mobile, social and web manager. +15 years as digital strategist, analyst and optimizing
...
manager. Brian has strong analytics skill with the ability to put action behind the theory. He understands the
business an...
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Experienced mobile, social and web manager brian egerup kjærulff

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+15 years as digital strategist, analyst and optimizing
specialist.

I am passionate about building and optimizing digital, mobile and social channels. Creating business and
customer value though strategies, concept and experiments.

15 years of experience as external and internal digital consultant within B2C and B2B in leading international
companies cross industries. Previously managing an e-commerce team of 5 people.

Published in: Career, Business, Technology
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Experienced mobile, social and web manager brian egerup kjærulff

  1. 1. Brian Egerup Kjærulff Experienced mobile, social and web manager. +15 years as digital strategist, analyst and optimizing specialist. brianegerup@gmail.com Summary I am passionate about building and optimizing digital, mobile and social channels. Creating business and customer value though strategies, concept and experiments. 15 years of experience as external and internal digital consultant within B2C and B2B in leading international companies cross industries. Previously managing an e-commerce team of 5 people. Speaker at international and danish conferences. My approach is analytical, holistic, structured, data-driven and people focused. Key accomplishments: - Improving websites sales conversion with 10% with redesign - Reducing calls originated from online with 50% with new customer service site within 1 year - Improving B2B lead generation with 27% in 2 years - Improving online customer acquisition ration from 40% to 85% in 3 years - Establishing of 100% online business from scratch in 9 months - Creation of Digital strategies for leading companies in Scandinavia Experience Senior consultant at Danske Bank February 2010 - Present (4 years) - Digital strategy and execution - Driver in online and mobile channels optimization within sales and self-service in 6 markets - Concept development within Self-service and Online sales - Improving multichannel management, integrating online channels with Contact center - Measuring and enhancing customer Experience and appeal - Securing focus on performance on multichannel KPIs with dashboard, analysis and incremental improvements 2 recommendations available upon request Marketing Project Manager at Experian April 2009 - February 2010 (11 months) - Defining and implementing online marketing strategy - Responsible of optimization of online channels in B2B Page1
  2. 2. - Key driver of development of online services that support overall business goals - Thinking, execution and follow up on marketing campaign 1 recommendation available upon request e-business manager at Experian December 2007 - April 2009 (1 year 5 months) - Managing a e-business team of 4 people - Nordic responsibility of e-business (Sweden, Norway and Denmark) - Defining and executing e-business strategy - Product and online service development, with customers feedback integrated 3 recommendations available upon request Marketing Manager, online at Experian April 2007 - December 2007 (9 months) - Driver of re-branding in online channels. Executing name change to Experian. - Thinking, execution and follow up on marketing campaign - Traffic management and conversion optimization - Homepage optimization - SEO, SEM and display marketing e-business consultant at Experian August 2005 - April 2007 (1 year 9 months) - Implementing tracking and reporting system (Omniture SiteCatalyst) - Implementation of new coorperate website - Product innovation within online services and extranet - IA, design and user-experiance 1 recommendation available upon request e-business specialist at Deducta 2005 - 2005 (less than a year) - External consultant with online business strategy and execution - Expert advise to corporate and mid-size companies within all aspects of the online world - Responsible sales activity to acquire new business and retail business - Leading workshops and doing presentations on conference and meeting - Design and prototyping to support project and overall business strategy 1 recommendation available upon request Internet Coordinator at GE Money Bank 1999 - 2004 (5 years) - Responsible for building the online channels. Websites, Extranet, e-mail channels and end-to-end tracking and reporting - Analyzing, defining and implementing customers oriented processes, communication and measurement systems Page2
  3. 3. - Defining and implementing end-to-end processes using online, e-mail and collateral - Executing Campaigns incl. mass media, SEO, SEM and own sites 1 recommendation available upon request Courses Media project manager, Web/Multimedia Management and Webmaster Business Academy of Copenhagen Marketing strategy Digital production Project management Bachelor's degree, E-Commerce/Electronic Commerce IT-Universitetet i København Social media analytics Business Strategy IT strategy Change management Digital design Usability testing Bachelor project : How to stregthen customer relations though online channels ................................................................................................................................................................. e-business manager Experian Leadership training - internal training a Experian Adobe SiteCatalyst training at Omniture Senior consultant Danske Bank Facilitating Skills & Expertise Web Analytics E-commerce SEO Page3
  4. 4. Analytics E-business Project Management Online Advertising Strategy Usability Business Strategy Conversion Optimization Mobile Devices Google Analytics Digital Strategy Marketing Strategy Google Adwords B2B Customer Experience Behavioral Targeting A/B testing Social Media Strategist Social Analytics Personalization Concept Development Projects Redesign of group and country websites of Danske Bank November 2012 to Present Members:Brian Egerup Kjærulff, Henrik Mørk Weichert, Nicolai Fogh Optimization and redesign of Danske Banks groups websites with a data-driven approach Education IT-Universitetet i København Bachelor's degree, E-Commerce/Electronic Commerce, 2004 - 2011 Business Academy of Copenhagen Media project manager, Web/Multimedia Management and Webmaster, 1999 - 2001 Languages English Danish (Professional working proficiency) (Native or bilingual proficiency) Page4
  5. 5. Honors and Awards Speaker at Adobe Summit 2013, London Jury member e-handelsprisen 2008 Jury member e-handelsprisen 2007 Interests Digital marketing, Social media, eCommerce, Optimization, Traveling, My sons, Music, Crossfit Page5
  6. 6. Brian Egerup Kjærulff Experienced mobile, social and web manager. +15 years as digital strategist, analyst and optimizing specialist. brianegerup@gmail.com 9 people have recommended Brian Egerup "I have had the pleasure to work with Brian on a number of projects. He is very structured, analytical and fact-based in his approach in solving eBusiness challenges. Whether it is efficient self-service, attractive and lead-generating homepages or value-creating apps, Brian is your go-to-guy. Brian always put the customer in the centre in designing value-creating solutions and strategies and he master several personalization and optimization techniques to secure the highest performance of the solutions and the best customer experience." — Stefan Funch Jensen, Manager Online & Mobile Channels, Danske Bank Group, managed Brian Egerup at Danske Bank "I recommend Brian for his great work with online business development in the Danske Bank Group. Brian has a great focus on customers and know how to add value to existing solutions and is at the same time able to work on a strategic level with concept development in a multinational and multichannel perspective. I have worked with Brian on many projects and find him professional, humorous and dedicated." — Kim Berk Damsgaard, Task Manager, Online Analytics, Danske Bank Group, worked with Brian Egerup at Danske Bank "Brian is very competent, with eminent knowledge within e-business, regarding the technical aspects as well as the business and strategic perspectives. Brian has a great understanding of the new trends regarding online marketing and business, and ensures that he is always updated regarding the “newest news” on the business. He is innovative, creative and an excellent project manager. On the personal level is Brian a positive person always with a smile on his face. All and all a great colleague to work with!" — Suzana Profeta, Manager at Corporate Visual Identity and Value Proposition in EMEA, Experian, worked directly with Brian Egerup at Experian "I worked closely with Brian pan-nordic processes involving complex organizational tasks as digitization of value adding business, migrating and deploying a unified CMS and establishing digital work flows across borders. I know Brian as a digital competent and result-driven resource, with very good people and business skills. I would be happy to work with Brian again!" — Alexander Rustad, Marketing Coordinator, Experian, worked directly with Brian Egerup at Experian "During my years in Experian I have had the pleasure of working with Brian – both as a colleague and as my Page6
  7. 7. manager. Brian has strong analytics skill with the ability to put action behind the theory. He understands the business and quickly forms an understanding of the challenges and makes a plan to reach goals set by the strategy. Brian is always energetic and passionate about his work – he will challenge the situation to get the better solution with the customer/user in mind. Brian is an engaging and inspiring leader – always taken good care of his team. He is comfortable setting out the strategy and make his team understand how to reach the goals. I have valued Brian as a leader and colleague and will at any time recommend Brian. Do not hesitate to contact me for further information." — Heidi Fabricius-Olsen, e-Business konsulent, Experian, reported to Brian Egerup at Experian "Brian has a keen eye for strategy and always has a thought or two for the time to come, but without loosing the present of sight. Brians biggest qualities however, are in hes abilities to lead others. Brians style has always been to lead by motivation rather than dictation. Brian has a pleasant personality and has always been a pleasure to work with him. If I get the chance to do it again, I would not think twice before saying yes." — Martin Vinter, E-business-consultant, Experian, reported to Brian Egerup at Experian "I've worked with Brian as his direct manager both at GE Money Bank and now at Experian. Brian is knowledgeable, enthusiastic, and very, very skilled on almost anything web-related - from on-line marketing to usability, content, processes and the underlying value proposition. Brian has a strong focus on the user / client as well as the business logic being on the web. Brian understands technology and constantly sees opportunities rather than obstacles – and he is continuously focused on learning, sharing and improving, both personally and professionally. Brian constantly shows that he is curious, serious and ambitious, and he always assumes responsibility and walk’s the extra mile. I really enjoy working with Brian, both professionally and personally, and I wouldn’t hesitate one second to hire him again." — Tomas Friis, Sales Manager, e-Business, Experian Northern Europe, managed Brian Egerup at Experian "Brian is a dedicated ecommerce professional with a sharp analytical skills. Brian worked with web analysis and online strategy while he was with Deducta. Brian was always in a good mood and good to help his colleagues. I can only give my best recommendations for Brian." — Steen E. Guttman, CEO, Owner & Board Member, Deducta, managed Brian Egerup at Deducta "Brian has been one of the key people to ensure the current online success of GE Money Bank in Denmark. He has a valuable understanding of online business the outperforms most of his seniors in the business and I would hire him again any time." — Steen Rasmussen, Partner, Director of analysis and research, Deducta Aps, was a consultant or contractor to Brian Egerup at GE Money Bank Contact Brian Egerup on LinkedIn Page7

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