Customer Satisfaction                 Of Levis JeansTABLE OF CONTENTS        1
Customer Satisfaction                                          Of Levis JeansSrNo                           Particulars   ...
Customer Satisfaction                                           Of Levis Jeans                  EXECUTIVE SUMMARYThe proje...
Customer Satisfaction              Of Levis JeansINTRODUCTION     4
Customer Satisfaction                                           Of Levis Jeans            INTRODUCTION TO LEVIS JEANSFound...
Customer Satisfaction                                          Of Levis Jeans             PROBLEM STATEMENTAre Levis jeans...
Customer Satisfaction                                      Of Levis Jeans         RESEARCH OBJECTIVE To study and measure...
Customer Satisfaction                                      Of Levis Jeans     LIMITATIONS OF THE STUDY The research was c...
Customer Satisfaction                  Of Levis JeansRESEARCH METHODOLOGY         9
Customer Satisfaction                                           Of Levis Jeans                 SAMPLING DESIGNThe responde...
Customer Satisfaction                                           Of Levis Jeans                RESEARCH DESIGNThe study was...
Customer Satisfaction                                          Of Levis Jeans                DATA COLLECTIONData was colle...
Customer Satisfaction                                                    Of Levis Jeans                        DATA CODING...
Customer Satisfaction                                                     Of Levis Jeans                        DATA ANALY...
Customer Satisfaction                                                       Of Levis Jeans                                ...
Customer Satisfaction                                                        Of Levis Jeans                               ...
Customer Satisfaction                                                     Of Levis Jeans                 respective       ...
Customer Satisfaction                      Of Levis JeansANALYSIS AND REOMMENDATION            18
Customer Satisfaction                                          Of Levis Jeans       FINDINGS AND DATA ANALYSISFollowing we...
Customer Satisfaction                                          Of Levis Jeans Another Friedman test of ranking different ...
Customer Satisfaction                                       Of Levis Jeans             RECOMMENDATIONSFrom the above findi...
Customer Satisfaction                                       Of Levis Jeans Since Levis jeans is majorly available in depa...
Customer Satisfaction             Of Levis JeansANNEXURE   23
Customer Satisfaction                                                             Of Levis Jeans                          ...
Customer Satisfaction                                                          Of Levis JeansFriedman Tests of RanksFriedm...
Customer Satisfaction                                                                    Of Levis JeansFrequenciesFrequenc...
Customer Satisfaction                                                                    Of Levis JeansFactor Analysis Of ...
Customer Satisfaction                                                    Of Levis JeansQUESTIONNAIRE                      ...
Customer Satisfaction                                                  Of Levis Jeans       a)   Once every three months  ...
Customer Satisfaction                                                             Of Levis Jeans6) How satisfied are you o...
Customer Satisfaction                                                   Of Levis Jeans           b. No   10) In which of t...
Customer Satisfaction                                       Of Levis Jeans                BIBLIOGRAPHY Marketing Research...
Customer Satisfaction                                       Of Levis Jeans                BIBLIOGRAPHY Marketing Research...
Customer Satisfaction                                       Of Levis Jeans                BIBLIOGRAPHY Marketing Research...
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Levis jeans satisfaction levels

  1. 1. Customer Satisfaction Of Levis JeansTABLE OF CONTENTS 1
  2. 2. Customer Satisfaction Of Levis JeansSrNo Particulars PageNo1 Prefatory Items 2 1.1 Acknowledgement 3 1.2 Table of contents 4 1.3 Executive Summary 52 Introduction 6 2.1 Introduction to LEVIS 7 2.2 Problem Statement 8 2.3 Research Objective 9 2.4 Limitations 103 Methodology 11 3.1 Sampling Design 12 3.2 Research Design 13 3.3 Data Collection 144 Analysis And Recommendation 15 4.1 Data Findings and Analysis 16 4.2 Recommendation 185 Annexure 20 5.1 Appendix 21 5.2 Bibliography 28 2
  3. 3. Customer Satisfaction Of Levis Jeans EXECUTIVE SUMMARYThe project was done to obtain the current level of satisfaction ofLevis jeans users. So also, what are their preferences in buyingjeans? Both coupled yielded reasons for current level ofsatisfaction and means to increase it. There was insufficientsecondary data due to which primary data was collected. Theproject was conducted within the geographical region of Mira Roadto Andheri with a sample size of 100 respondents.The data collected was fed to SPSS package used for analyzingstatistical data. Statistical tools like cross tabs, factor analysis,Friedman ranking test, frequency charts like bar and pie were usedto analyze the data.The findings analyzed and based on the analysis conclusions weredrawn and requisite recommendations were provided. Theseincluded: 1) Concentrating more on advertising 2) Increasing availability through local outlets 3) Reaching the economy segment etc. 3
  4. 4. Customer Satisfaction Of Levis JeansINTRODUCTION 4
  5. 5. Customer Satisfaction Of Levis Jeans INTRODUCTION TO LEVIS JEANSFounded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss& Co. (LS&CO.) is one of the worlds largest brand-name apparelmarketers with sales in more than 100 countries. There is no othercompany with a comparable global presence in the jeans andcasual pants markets. Our market-leading apparel products aresold under the Levis®, Dockers® and Levi Strauss Signature™brands. In 1873, Levi Strauss and Nevada tailor Jacob Davispatented the process of putting rivets in pants for strength, and theworlds first jeans — Levis® jeans — were born. Today, theLevis® trademark is one of the most recognized in the world andis registered in more than 160 countries. Descendants of the familyof Levi Strauss privately hold the company. Shares of companystock are not publicly traded. Shares of Levi Strauss Japan K.K.,the companys Japanese affiliate, are publicly traded in Japan. (Foradditional financial information, visit our "News and Financial"section).The company employs a staff of approximately 12,400people worldwide, including approximately 1,500 people at its SanFrancisco, California headquarters.Levi Strauss & Co. is a worldwide corporation organized into threegeographic divisions:Levi Strauss, the Americas (LSA), based in the San FranciscoheadquartersLevi Strauss Europe, Middle East, and Africa (LSEMA), based inBrusselsAsia Pacific Division (APD), based in Singapore 5
  6. 6. Customer Satisfaction Of Levis Jeans PROBLEM STATEMENTAre Levis jeans users satisfied with what the company is offering?What measures need to be adopted to increase their current levelof satisfaction? 6
  7. 7. Customer Satisfaction Of Levis Jeans RESEARCH OBJECTIVE To study and measure satisfaction level of Levis jeans users. To suggest alternatives for enhancing customer satisfaction. 7
  8. 8. Customer Satisfaction Of Levis Jeans LIMITATIONS OF THE STUDY The research was confined to a sample of 100 respondents, which certainly does not represent the whole population of Mumbai. The respondents were approached at the convenience of researcher. The respondents included those who have used Levis jeans irrespective of number of usage. Respondents might be biased at times. Time limitations were there. 8
  9. 9. Customer Satisfaction Of Levis JeansRESEARCH METHODOLOGY 9
  10. 10. Customer Satisfaction Of Levis Jeans SAMPLING DESIGNThe respondents were necessarily Levis jeans users. The samplewas selected from the restricted area between Andheri and MiraRoad. It was a non-probability based sampling based onconvenience. The sample size was limited to 100 respondentsbecause of limited available time. 10
  11. 11. Customer Satisfaction Of Levis Jeans RESEARCH DESIGNThe study was conducted to study and measure the satisfactionlevel of Levis jeans users. Secondary as well as primary sourcesof data were used to arrive at findings and analyze the results. Theproject commenced from August first week and ended on 22 ndNovember 2003.Secondary sources of data like internet and books were used to doexploratory studies. Relevant variables were generated andquestionnaire was developed to obtain primary data from themarket. 100 respondents selected were necessarily Levis jeansusers and based on convenience of researcher.Findings based on questionnaire filled were analyzed using SPSSsoftware. Requisite conclusions were developed andrecommendations made. The research had limitations like: 1) Time constraint 2) Sample size 3) Respondent biasness 11
  12. 12. Customer Satisfaction Of Levis Jeans DATA COLLECTIONData was collected through secondary as well as primary sources.Secondary sources included articles on jeans from internet, books,and journals. Primary data was obtained through self-administeredquestionnaires. 100 respondents who were Levis jeans users wereinterviewed based on non-probabilistic convenience basedsampling. 12
  13. 13. Customer Satisfaction Of Levis Jeans DATA CODING SHEETQ. Description Var. Var. Value LabelsNo Scale no.1 To know the frequency of Nominal 1 1)1-Once in 3 months purchase of jeans by the 2)Occasionally respondents 3)Once in 6 months 4)Once a year2 To know when does the Nominal 2 1)During promotions respondent goes to buy jeans 2)Seasonal offers 3)Not fixed3 How many pairs of Levis Nominal 3 a)1 b)2 Jeans does respondent have? c)3 d)more than 34 To know which brand the Ordinal 4 1)Levis 2)Pepe respondent prefers the most 3)New Port 4)Wrangler 5)Lee5 Is satisfaction affected by Nominal 5 1) Yes 2) Cant say advertising and promotions 3) No6 Attributes Interval 6, 7, 8, 1-Extremely dissatisfied 9,10,11, 2-Some what dissatisfied 12, 13, 3-Neither satisfied nor 14 dissatisfied 4-some what satisfied 5-extremely satisfied.7 Ranking of features Ordinal 15 1-Durability of cloth 2-Durability of stitching 3-Trendy 4-Range of fitting styles 5-Range of sizes 6-Range of shades 7-After sales service 8-Advertsing 9-Promotion8. Perception about Levis jeans Nominal 16 Open ended9 Usage friendliness Nominal 17 1-Yes 2-No10 Income group Interval 1-Below 200, 000 2-200, 000-400, 000 3-400, 000-600, 000 4-Above 600, 00011 Gender Nominal 1-Male 2-Female12 Age group Ordinal 1-16-25 2-26-35 3-36-45 4-Above 45 13
  14. 14. Customer Satisfaction Of Levis Jeans DATA ANALYSIS PLAN Purpose Variable Scale Univariate Bivaria Multivariat Summary Information te eTo know Assess long Nominal -------- crossta -------- comparison betweenfrequency of term potential bs two variablespurchasing throughjeans simultaneously development of market.To know To remain Nominal -------- crossta -------- comparison betweenwhen marketable bs two variablescustomers (competitive)prefer to buyLevis Jeansto know how Current usage Nominal -------- crossta -------- comparison betweenmany pairs status bs two variablesyou own ofLevisto know rank to know Ordinal -------- -------- Friedman ranking ofof Levis current test variables(Brands) standingsTo know to know Ordinal -------- -------- Friedman ranking ofrank of Pepe current test variables(Brands) standingsTo know to know Ordinal -------- -------- Friedman ranking ofrank of current test variables(Brands)Newport standingsTo know to know Ordinal -------- -------- Friedman ranking ofrank of current test variables(Brands)Wrangler standingsTo know to know Ordinal -------- -------- Friedman ranking ofrank of Lee current test variables(Brands) standingsto know post whether Nominal frequency -------- comparing onepurchase advertising bar chart variable graphicallysatisfaction requiredSatisfaction to know Nominal -------- -------- factor to reduceof durability current level of analysis unimportant factorsof cloth satisfaction of and show the most respective important ones variable through higher 14
  15. 15. Customer Satisfaction Of Levis Jeans factor loadings(>+/- 5)Satisfaction to know Nominal -------- -------- factor to reduceof price for current level of analysis unimportant factorsquality satisfaction of and show the most respective important ones variable through higher factor loadings(>+/- 5) to know Nominal -------- -------- factor to reduceSatisfaction current level of analysis unimportant factorsof colour satisfaction ofrange and show the most respective important ones variable through higher factor loadings(>+/- 5)Satisfaction to know Nominal -------- -------- factor to reduceof fitting style current level of analysis unimportant factors satisfaction of and show the most respective important ones variable through higher factor loadings(>+/- 5)Satisfaction to know Nominal -------- -------- factor to reduceof range of current level of analysis unimportant factorssizes satisfaction of and show the most respective important ones variable through higher factor loadings(>+/- 5)Satisfaction to know Nominal -------- -------- factor to reduceof durability current level of analysis unimportant factorsof stitch satisfaction of and show the most respective important ones variable through higher factor loadings(>+/- 5)Satisfaction to know Nominal -------- -------- factor to reduceof washing current level of analysis unimportant factorsconvenience satisfaction of and show the most respective important ones variable through higher factor loadings(>+/- 15
  16. 16. Customer Satisfaction Of Levis Jeans 5)Satisfaction to know Nominal -------- -------- factor to reduceof range of current level of analysis unimportant factorsshades satisfaction of and show the most respective important ones variable through higher factor loadings(>+/- 5)Satisfaction to know Nominal -------- -------- factor to reduceof after sales current level of analysis unimportant factorsservice satisfaction of and show the most respective important ones variable through higher factor loadings(>+/- 5)Rank of to know Ordinal -------- -------- Friedman ranking ofdurability of preference of test variables(Attributes)cloth respective attributeRank of to know Ordinal -------- -------- Friedman ranking ofdurability of preference of test variables(Attributes)stitch respective attributeRank of to know Ordinal -------- -------- Friedman ranking oftrendy looks preference of test variables(Attributes) respective attributeRank of to know Ordinal -------- -------- Friedman ranking offitting styles preference of test variables(Attributes) respective attributeRank of to know Ordinal -------- -------- Friedman ranking ofrange of preference of test variables(Attributes)sizes respective attributeRank of to know Ordinal -------- -------- Friedman ranking ofrange of preference of test variables(Attributes)shades respective attributeRank of after to know Ordinal -------- -------- Friedmansales service preference of test 16
  17. 17. Customer Satisfaction Of Levis Jeans respective ranking of attribute variables(Attributes)Rank of to know Ordinal -------- -------- Friedman ranking ofadvertising preference of test variables(Attributes) respective attributeRank of to know Ordinal -------- -------- Friedman Ranking ofsales preference of test variables(Attributes)promotions respective attributeRespondents to know openly Nominal frequency -------- -------- comparing oneperception how pie chart variable graphicallyabout Levis respondents perceive about Levis jeansIncome to know what Nominal -------- -------- --------group of income levelrespondents purchase Levis jeansGender of does gender Nominal -------- -------- --------respondent affect level of satisfactionAge of what age Nominal -------- crossta -------- comparing tworespondent bracket does bs variables levis appeal simultaneously more to 17
  18. 18. Customer Satisfaction Of Levis JeansANALYSIS AND REOMMENDATION 18
  19. 19. Customer Satisfaction Of Levis Jeans FINDINGS AND DATA ANALYSISFollowing were the findings from the data collected  From the demographic cross tab analysis of how many pairs of jeans does age group of respondents own, it is evident that the respondent of the age groups 16 – 25 and 26 – 35 tend to own more than one or two pairs of jeans (76%). The other age groups above 26 – 35 rarely own more than one or two pairs of jeans. Therefore, from this we get to know that the people who regularly buy jeans belong to young generation’s group ranging between 16 – 35. (Refer cross tab No. 1 in Appendix.)  Majority of respondents who own one or two pairs of jeans tend to buy jeans twice a year (31%). Many of the respondents also buy jeans very occasionally (23%). (Refer Cross tab No. 2 in Appendix).  Most of the customers do not buy during promotions. Generally, the respondents who buy occasionally or twice a year do not buy during promotions but go for seasonal offers (23%). Moreover, when they buy is not fixed (34%). (Refer Cross tab No. 3 in Appendix).  Friedman test of ranking different brands of jeans revealed the respondents followed by Lee (3.15) gave that wrangler (3.26) the highest rank. Levis, the brand in question was ranked third (2.96). (Refer Friedman test no.1) 19
  20. 20. Customer Satisfaction Of Levis Jeans Another Friedman test of ranking different attributes of Levis jeans including advertising and sales promotions and after sales service was also carried out. The highest ranked attribute was given to durability of cloth followed by durability of stitch and range of fitting styles. (Refer Friedman test no.2) Majority of them said that they couldn’t say whether advertising and sales promotions affected their post purchase satisfaction(41%), followed closely by those to whom advertising and promotions affected(39%).(Refer frequency table number 2 and bar chart) From the frequency analysis of open-ended question, most recurring 4 responses were put on pie chart, which included excellent fitting, in style, trendy and rugged. The top response was excellent fitting (33%) followed by trendy (26%), rugged (22%) and in style (19%) respectively. (Refer to frequency table no 1 & pie chart). Even though we had very less number of variables required for factor analysis, we did carry out factor analysis so as to know on what attributes do they give maximum satisfaction factor loadings. From this, we could understand that the respondents were highly satisfied with three factors of Levis jeans. These are comfort wearing (fitting style and sizes), durability of Levis jeans (durability of cloth and stitch) and trendy and in style (range of shades). 20
  21. 21. Customer Satisfaction Of Levis Jeans RECOMMENDATIONSFrom the above findings and analysis, followingrecommendations could be drawn: Levis should more aggressively tap the youth segment, which lies in the age group between 16-35. The reason for the same is Levis was ranked third in terms of the overall brand image. Hence, Levis has a scope to reach the top position and encash through increase in sales. Since most of customers buy twice a year (i.e. every 6 months) or occasionally, and they are not affected by the promotions, Levis should aggressively advertise coupled with effective sales promotions for improving customer recall and brand image. It was also found from the survey that color range is low. This also limits preference towards Levis as a brand. This area should be properly looked after by making available hosts of colors. After sales service which is becoming the most critical success factor seems to be not given due importance. Proper after sales service can provide a competitive edge through efficient customer relationship management. Levis is perceived as premium brand in India. Hence, an economy product range can also tap the unexplored middle class range. 21
  22. 22. Customer Satisfaction Of Levis Jeans Since Levis jeans is majorly available in departmental stores and factory outlets, reaching the customer and availing him with consumer schemes is difficult. India having a large middle class customer group still being not exploited can be reached through making Levis jeans available at local retail outlets. 22
  23. 23. Customer Satisfaction Of Levis JeansANNEXURE 23
  24. 24. Customer Satisfaction Of Levis Jeans APPENDIXCross tabsCross tab No.1 Age of respondent * How many pairs you own of Levis? Crosstabulation Count How many pairs you own of Levis? More than One Two Three three Total Age of 16 - 25 25 25 3 6 59 respondent 26 - 35 13 13 3 4 33 36 - 45 2 3 1 1 7 above 45 1 1 Total 40 41 8 11 100Cross tab No.2 How many pairs you own of Levis? * Frequency of purchase Crosstabulation Count Frequency of purchase Every 3 Every 6 months Occasionally months Once a year Total How many One 8 8 14 10 40 pairs you own Two 8 15 17 1 41 of Levis? Three 3 2 3 8 More than three 7 3 1 11 Total 26 28 34 12 100Cross tab No.3 When you buy Levis Jeans? * Frequency of purchase Crosstabulation Count Frequency of purchase Every 3 Every 6 months Occasionally months Once a year Total When you During Promotions 4 3 2 1 10 buy Levis Seasonal Offers 5 11 12 4 32 Jeans? Not Fixed 17 14 20 7 58 Total 26 28 34 12 100 24
  25. 25. Customer Satisfaction Of Levis JeansFriedman Tests of RanksFriedman Test No.1 Ranks Test Statisticsa Mean Rank Rank of Wrangler 3.26 N 100 Rank of Lee 3.15 Chi-Square 7.128 Rank of Levis 2.96 df 4 Rank of Newport 2.91 Asymp. Sig. .129 Rank of Pepe 2.72 a. Friedman TestFriedman Test No.2 Ranks Mean Rank Rank of durabiity of cloth 6.26 Rank of durability of stitch 5.44 Rank of fitting styles 5.29 Test Statisticsa Rank of salespromotions 5.20 Rank of trendy looks 5.11 N 100 Rank of advertising 4.70 Chi-Square 45.037 Rank of range of shades 4.44 df 8 Rank of range of sizes 4.38 Asymp. Sig. .000 Rank of aftersales service 4.18 a. Friedman Test 25
  26. 26. Customer Satisfaction Of Levis JeansFrequenciesFrequency No.1 of respondents perception about Levis Respondents perception about Levis Cumulative Frequency Percent Valid Percent Percent Valid Excellent Fitting 33 33.0 33.0 33.0 Trendy 26 26.0 26.0 59.0 In Style 19 19.0 19.0 78.0 Rugged 22 22.0 22.0 100.0 Total 100 100.0 100.0 Respondents perception about Levis Rugged 22.0% Excellent Fitting 33.0% In Style 19.0% Trendy 26.0%Frequency No.2 of post purchase satisfaction of respondents whetheraffected by advertising and promotions Post purchase satisfaction Cumulative Frequency Percent Valid Percent Percent Valid Yes 39 39.0 39.0 39.0 Cant say 41 41.0 41.0 80.0 Not at all 20 20.0 20.0 100.0 Total 100 100.0 100.0comparison between two variables Post purchase satisfaction 50 40 41 39 30 Frequency 20 20 10 0 Yes Cant say Not at all Post purchase satisfaction 26
  27. 27. Customer Satisfaction Of Levis JeansFactor Analysis Of Satisfaction of Various Attributes KMO and Bartletts Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .677 Bartletts Test of Approx. Chi-Square 138.081 Sphericity df 36 Sig. .000 Communalities Initial Extrac tion Satis fac tion of durability .266 .309 of cloth Satis fac tion of price for .128 .131 quality Satis fac tion of c olour .263 .293 range Satis fac tion of fitting s tyle .331 .471 Satis fac tion of range of .308 .443 s izes Satis fac tion of durability .352 .660 of stitch Satis fac tion of washing .109 .104 c onv enience Satis fac tion of range of .303 .763 s hades Satis fac tion of aftersales .133 .159 s ervice Extraction Method: Principal Axis Fac toring. Scree Plot 3.0 2.5 2.0 Eigenvalue 1.5 1.0 .5 0.0 1 2 3 4 5 6 7 8 9 F actor Number a Rotate d Fa ctor Matrix Factor 1 2 3 Satisfaction of fitting style .655 Satisfaction of range of .652 sizes Satisfaction of colour range Satisfaction of durability .737 of stitch Satisfaction of durability .507 of cloth Satisfaction of price for quality Satisfaction of washing convenience Satisfaction of range of .795 shades Satisfaction of aftersales serv ice Extraction Method: Principal Axis Factoring. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 5 iterations. 27
  28. 28. Customer Satisfaction Of Levis JeansQUESTIONNAIRE Respondent No. _____DEAR RESPONDENT,We students of N.L. Dalmia Institute of Management Studies and Research areconducting a survey about the consumer satisfaction with Levis Jeans. Please let usknow what you really think about Levis Jeans. Please spare your valuable fewminutes and share your feedback with us. 1) How often do you purchase jeans? Freq_pur 28
  29. 29. Customer Satisfaction Of Levis Jeans a) Once every three months b) Occasionally c) Once every 6 months d) Once a year2) When do you generally buy Levis jeans? a) During promotions Gen_buy b) Seasonal offers c) Not fixed3) How many pairs of Levis jeans do you have? a) 1 Pair_no b) 2 c) 3 d) more than 34) Rank the following brands on a scale of 1-5 (5 being most preferred and 1 least) a) Levis Levis b) Pepe Pepe c) New Port NewPort d) Wrangler Wrangler e) Lee Lee5) Is your satisfaction level, after purchasing Levis jeans affected by advertising and promotion? a) Yes Sat_lev b) Cant say c) Not at all. 29
  30. 30. Customer Satisfaction Of Levis Jeans6) How satisfied are you on the following parameters of Levis jeans? Neither Satisfied Extremely Somewhat nor Somewhat Extremely Dissatisfied Dissatisfied Dissatisfied Satisfied Satisfied• Durability of Cloth Du_Clo• Price vis-à-vis quality Pri_Qua Colours• Range of colours Fitstyle• Range of fitting styles Sizes• Range of sizes Du_stich• Durability of stitching WashCon• Washing convenience Shades• Range of shades AfterSal• After sales service 7) Rate the following attributes on a scale of 1-9 in affecting your decision making process: (9 being the most important and 1 being least) Attributes Rate a. Durability of cloth Ducloth b. Durability of stitching Dustich c. Trendy clothes Trendy d. Range of fitting styles Fitstyls e. Range of sizes RanSize f. Range of shades RanShad g. After sales service AftrSale h. Advertising Advtg i. Promotion Promo 8) How do you perceive Levis jeans as? Perceive ___________________________________ 9) Do you find Levis jeans usage friendly? a. Yes usage 30
  31. 31. Customer Satisfaction Of Levis Jeans b. No 10) In which of the following family income group do you fall?(per annum) income a. Below 200, 000 b. 200, 000 - 400, 000 c. 400, 000 – 600, 000 d. above 600, 000 11) Please Mark your gender: a. Male gender b. Female 12) Which age group do you fall in? a. 16-25 age b. 26-35 c. 36-45 d. 45 and aboveName:Area of residence:THANK YOU FOR SPENDING YOUR VALUABLE TIME. WE ASSURE YOUTHAT THE INFORMATION WILL BE KEPT CONFIDENTIAL AND WILL BEUSED FOR ACADEMIC PURPOSE ONLY. 31
  32. 32. Customer Satisfaction Of Levis Jeans BIBLIOGRAPHY Marketing Research- TATA McGraw Hill Marketing Research – Malhotra Marketing Management – Philip Kotler Internet – www.google.com Internet – www.levis.com 32
  33. 33. Customer Satisfaction Of Levis Jeans BIBLIOGRAPHY Marketing Research- TATA McGraw Hill Marketing Research – Malhotra Marketing Management – Philip Kotler Internet – www.google.com Internet – www.levis.com 32
  34. 34. Customer Satisfaction Of Levis Jeans BIBLIOGRAPHY Marketing Research- TATA McGraw Hill Marketing Research – Malhotra Marketing Management – Philip Kotler Internet – www.google.com Internet – www.levis.com 32

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