Your SlideShare is downloading. ×
Varsity Newspaper Conference July 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Varsity Newspaper Conference July 2011

434
views

Published on

Cost Effective Web Marketing

Cost Effective Web Marketing

Published in: Technology, Design

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
434
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.  
  • 2.
      • Embracing New Media Tools for cost effective maximum exposure
    Brian Currin www.WebMarketer.co.za
  • 3. Trends
    • People are Searching less
    • People are Sharing more
    • Focus on good Content
  • 4.  
  • 5. Adapt to Change
  • 6. Information Overload
  • 7. Free and Freemium
      • The Internet is full of Free and Freemium products to help build your online reputation.
  • 8.
      • FREE!
  • 9. 3 Key Elements of Web Marketing
      • Find You
      • Trust You
      • Engage with you
  • 10. Commonly used social media tools Social Media Examiner report April 2011
  • 11.  
  • 12. What is a Blog? A blog is an instantly, easily and frequently updated website . – Andy Wibbels, author of Blog Wild!
  • 13.  
  • 14.  
  • 15. Wordpress Blog (est 2003)
      • It's free
      • Over 200 million websites
      • Endorsed by Google
      • Automatically Mobile Friendly
      • Post to Blog by sending an email, including attached images
      • Wordpress pings Google everytime you post
  • 16. Wordpress Blog (cont.)
      • Subscribers can receive emails
      • YouTube, Soundcloud and Slide.com can be embedded.
      • Can automatically Tweet
      • Can automatically update profiles like Yahoo and LinkedIn
      • Can automatically update your website (Feedburner)
  • 17.  
  • 18. Twitter (est 2006)
      • It's free
      • Over 220 million people tweeting 140 million times per day
      • Headlines (140 characters)
      • Engage with people
      • Can update and be updated by your Facebook, Blog and more.
      • Creates inbound links to your own Blog, Website, Facebook, etc
  • 19.  
  • 20.  
  • 21. 4 types of Facebook presence
      • Personal Profile
      • Group / Community
      • Event
      • Business or Brand Page
  • 22. Facebook (est 2008)
      • It's free
      • 600+ million people can't be wrong
      • Wall can be updated by Blog posts and Tweets
      • Statistics available for Pages
      • Search Engine (partnered with Bing - Microsoft)
  • 23.  
  • 24.  
  • 25. LinkedIn (est 2003)
      • It's free
      • 100 million users
      • Business networking
      • Links people who really know each other
      • Profile can be automatically updated by Wordpress blog and Twitter
  • 26.  
  • 27. Fanbridge (est 2006)
      • It's free (up to 400 mails per month)
      • Monthly fees depending on size and amount (includes analytics)
      • Subscribe and unsubscribe taken care of
      • Personalize emails
      • Not Spam
      • Easy to use with excellent support
  • 28. Really Simple Syndication (Feeds)
  • 29.  
  • 30. FeedBurner
      • It's free
      • Google Product
      • Turns an RSS feed into Code that can be embedded into a website
      • Requires webmaster skills to implement
      • Visitors can subscribe to this feed.
  • 31.  
  • 32. What do you need?
      • Passion
      • and
      • Perseverence

×