Varsity Newspaper Conference July 2011

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Cost Effective Web Marketing

Cost Effective Web Marketing

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  • 1.  
  • 2.
      • Embracing New Media Tools for cost effective maximum exposure
    Brian Currin www.WebMarketer.co.za
  • 3. Trends
    • People are Searching less
    • People are Sharing more
    • Focus on good Content
  • 4.  
  • 5. Adapt to Change
  • 6. Information Overload
  • 7. Free and Freemium
      • The Internet is full of Free and Freemium products to help build your online reputation.
  • 8.
      • FREE!
  • 9. 3 Key Elements of Web Marketing
      • Find You
      • Trust You
      • Engage with you
  • 10. Commonly used social media tools Social Media Examiner report April 2011
  • 11.  
  • 12. What is a Blog? A blog is an instantly, easily and frequently updated website . – Andy Wibbels, author of Blog Wild!
  • 13.  
  • 14.  
  • 15. Wordpress Blog (est 2003)
      • It's free
      • Over 200 million websites
      • Endorsed by Google
      • Automatically Mobile Friendly
      • Post to Blog by sending an email, including attached images
      • Wordpress pings Google everytime you post
  • 16. Wordpress Blog (cont.)
      • Subscribers can receive emails
      • YouTube, Soundcloud and Slide.com can be embedded.
      • Can automatically Tweet
      • Can automatically update profiles like Yahoo and LinkedIn
      • Can automatically update your website (Feedburner)
  • 17.  
  • 18. Twitter (est 2006)
      • It's free
      • Over 220 million people tweeting 140 million times per day
      • Headlines (140 characters)
      • Engage with people
      • Can update and be updated by your Facebook, Blog and more.
      • Creates inbound links to your own Blog, Website, Facebook, etc
  • 19.  
  • 20.  
  • 21. 4 types of Facebook presence
      • Personal Profile
      • Group / Community
      • Event
      • Business or Brand Page
  • 22. Facebook (est 2008)
      • It's free
      • 600+ million people can't be wrong
      • Wall can be updated by Blog posts and Tweets
      • Statistics available for Pages
      • Search Engine (partnered with Bing - Microsoft)
  • 23.  
  • 24.  
  • 25. LinkedIn (est 2003)
      • It's free
      • 100 million users
      • Business networking
      • Links people who really know each other
      • Profile can be automatically updated by Wordpress blog and Twitter
  • 26.  
  • 27. Fanbridge (est 2006)
      • It's free (up to 400 mails per month)
      • Monthly fees depending on size and amount (includes analytics)
      • Subscribe and unsubscribe taken care of
      • Personalize emails
      • Not Spam
      • Easy to use with excellent support
  • 28. Really Simple Syndication (Feeds)
  • 29.  
  • 30. FeedBurner
      • It's free
      • Google Product
      • Turns an RSS feed into Code that can be embedded into a website
      • Requires webmaster skills to implement
      • Visitors can subscribe to this feed.
  • 31.  
  • 32. What do you need?
      • Passion
      • and
      • Perseverence