Brian currin business building workshop may 2012
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Brian currin business building workshop may 2012

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Brian currin business building workshop may 2012 Brian currin business building workshop may 2012 Presentation Transcript

  • Online Marketing"Doing more of the right things more often"Marketing Landscape Marketing Strategy Customer Profiling Social Media www.BrianCurrin.com
  • Marketing Landscape TrTraditional MarketingTV, Radio, Newspapers, Magazines, Trade Shows, Direct Mail Push Marketing Interruption Marketing
  • Marketing Landscape TrOnline Marketing social media, email, online ads, search ads Pull Marketing Permission Marketing
  • Marketing Strategy Trends ● People are Searching ● People are Sharing● Focus is on good Content
  • Searching● People are not looking for YOU● People are looking for solutions to their problems
  • Key Elements of Online Marketing ● Find You (marketing) ● Talk to You (sales)
  • Customer ProfilingYour Presence on the Web
  • Fish where the fish are biting
  • What do you need? ● Website● Facebook Business Page ● Newsletters ● Google Adwords
  • MMeasurement Google AnalyticsGoogle Facebook Analytics Klout.com MarketingGrader.com
  • Conclusion ● You need people to: Find You Talk to YouThe internet allows ordinarypeople to do extraordinarythings