Brian currin business building workshop may 2012

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Brian currin business building workshop may 2012

  1. 1. Online Marketing"Doing more of the right things more often"Marketing Landscape Marketing Strategy Customer Profiling Social Media www.BrianCurrin.com
  2. 2. Marketing Landscape TrTraditional MarketingTV, Radio, Newspapers, Magazines, Trade Shows, Direct Mail Push Marketing Interruption Marketing
  3. 3. Marketing Landscape TrOnline Marketing social media, email, online ads, search ads Pull Marketing Permission Marketing
  4. 4. Marketing Strategy Trends ● People are Searching ● People are Sharing● Focus is on good Content
  5. 5. Searching● People are not looking for YOU● People are looking for solutions to their problems
  6. 6. Key Elements of Online Marketing ● Find You (marketing) ● Talk to You (sales)
  7. 7. Customer ProfilingYour Presence on the Web
  8. 8. Fish where the fish are biting
  9. 9. What do you need? ● Website● Facebook Business Page ● Newsletters ● Google Adwords
  10. 10. MMeasurement Google AnalyticsGoogle Facebook Analytics Klout.com MarketingGrader.com
  11. 11. Conclusion ● You need people to: Find You Talk to YouThe internet allows ordinarypeople to do extraordinarythings

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