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Big Shot Agency: Overview

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Big Shot Agency is a marketing and advertising firm focused on the full-service needs of smaller and mid-sized business. The Agency was launched in 2012 as a sister company to Cohesion, a nationally …

Big Shot Agency is a marketing and advertising firm focused on the full-service needs of smaller and mid-sized business. The Agency was launched in 2012 as a sister company to Cohesion, a nationally recognized brand and marketing consultancy focused on larger organizations. Additionally, Big Shot offers high-quality, short-format video to help companies of all sizes create more effective brand, marketing, sales, training and internal communications efforts.

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  • 1. MANAGE STRATEGY • REDUCE WASTE • BUILD BUSINESS AGENCY OVERVIEW • FEBRUARY 2013
  • 2. “Half the money I spend on advertising is wasted; trouble is I don‟t know which half.” - John Wanamaker©2013 Brand Marketing Enterprises LLC PAGE 2
  • 3. THE ISSUE: Businesses are buying „one-off‟ marketing efforts to increase sales.©2013 Brand Marketing Enterprises LLC PAGE 3
  • 4. Today, many small & midsized businesses function without a true marketing director or plan: Owners & managers simply „buy‟ marketing services when they feel the need.©2013 Brand Marketing Enterprises LLC PAGE 4
  • 5. THE RESULT: Because „one-off‟ marketing efforts rarely achieve desired results, owners & managers are left feeling that “marketing just doesn‟t work…it‟s a waste of money.”©2013 Brand Marketing Enterprises LLC PAGE 5
  • 6. PROBLEM #1: Businesses have been trained, or have trained themselves, to view marketing as a series of projects/events and not as an evergreen process.©2013 Brand Marketing Enterprises LLC PAGE 6
  • 7. PROBLEM #2: Businesses have been trained, or have trained themselves, to view marketing as a quick sales remedy and not as a long-term, business-building function.©2013 Brand Marketing Enterprises LLC PAGE 7
  • 8. PROBLEM #3: Businesses haven‟t fully realized the need (nor have a financially viable option) to have a dedicated expert (or firm) plan and manage all of their marketing and advertising efforts.©2013 Brand Marketing Enterprises LLC PAGE 8
  • 9. Faced with hiring a marketing director and/or marketing staff, many small & midsized businesses opt to „do it themselves,‟ often without the training, knowledge or expertise to be successful.©2013 Brand Marketing Enterprises LLC PAGE 9
  • 10. THE OPPORTUNITY: Build a quality, experienced marketing & advertising agency that cost-effectively works hand- in-hand with small & midsized companies as an ongoing, business-building resource.©2013 Brand Marketing Enterprises LLC PAGE 10
  • 11. INTRODUCING: A NEW KIND OF MARKETING AGENCY©2013 Brand Marketing Enterprises LLC PAGE 11
  • 12. Big Shot can function as your Marketing Director & Agency: handling not only the planning and coordination of your marketing efforts, but the execution of all your marketing, advertising and communications programs.©2013 Brand Marketing Enterprises LLC PAGE 12
  • 13. ALL OF THE EXPERTISE YOU NEED; NONE OF THE COST YOU DON‟T.©2013 Brand Marketing Enterprises LLC PAGE 13
  • 14. OUR PURPOSE: Manage Strategy. Reduce Waste. Build Business.©2013 Brand Marketing Enterprises LLC PAGE 14
  • 15. WHY BIG SHOT:  An affordable way for businesses to insure that a solid strategic marketing direction and plan are in place at all times. (No wasted projects/efforts.)  Gives small & midsized businesses the experienced, hybrid marketing consultant/vendor they really need: An accountable „go-to person‟ to handle marketing while you run your business.©2013 Brand Marketing Enterprises LLC PAGE 15
  • 16. WHY BIG SHOT:  An award-winning creative product that can build long-term business, as well as drive sales.  Access to a new video product that can help further develop your brand and drive revenue.  Access to Cohesion, a nationally recognized brand & marketing consultancy.©2013 Brand Marketing Enterprises LLC PAGE 16
  • 17. HOW BIG SHOT CHARGES:  Nominal monthly administration fee.  Per-project estimates developed monthly.  Media planning/placement either on a fee or nominal commission basis.©2013 Brand Marketing Enterprises LLC PAGE 17
  • 18. HOW BIG SHOT WORKS:  Initial discovery session & audit.  Initial marketing strategy, plan & budget.  Monthly direction, projects & budget meeting.  Yearly strategy & plan meeting.  Yearly marketing strategy & plan update.©2013 Brand Marketing Enterprises LLC PAGE 18
  • 19. HOW BIG SHOT WORKS:  We handle all of your marketing & advertising needs on a „best-value‟ basis: In-House: Strategy, Planning, Creative Direction, Copy, Design, Video, Social Media, Some Media Planning & Buying Collaboration: (Those areas where we share resources with you - TBD) Out-of-House: Web Development, Some Media Planning & Buying, Lead-Generation©2013 Brand Marketing Enterprises LLC PAGE 19
  • 20. HIRE BIG SHOT: For more information, or to set a meeting to discuss how Big Shot can drive your marketing efforts, contact Brian Creath, president of Big Shot Agency at: bcreath@bigshotagency.com, or at 314-276-5383.©2013 Brand Marketing Enterprises LLC PAGE 20
  • 21. ABOUT BRIAN CREATH: Brian Creath. President & Founder, Cohesion & Big Shot Agency. For nearly 30 years, Brian has been helping companies bridge business objectives to successful strategic brand and marketing outcomes. 

In 1989, Brian co-founded the award-winning ad agency, CreathJacobsen. His work as a strategist and writer helped garner high-profile clients and an outstanding creative reputation for the agency; an agency perhaps most remembered for its Clio-Award winning work for Volvo in 1994.

Since 1999, Brian has headed Cohesion, a nationally recognized brand and marketing consultancy. Brian works with Fortune 1000 (and smaller) businesses across the country to develop brand positioning, marketing architectures and messaging platforms.

 A widely known expert on brand and marketing strategy, Brian has worked with more than a hundred businesses and brands, and been recognized with a similar number of national and international awards. He is a sought-after writer and speaker on a variety of business, strategy and marketing topics and writes at The Idea (http://briancreath.wordpress.com).

In 2012, Brian also founded Big Shot Agency, a new kind of marketing and advertising agency that works with small and mid-sized businesses.©2013 Brand Marketing Enterprises LLC PAGE 21
  • 22. ADDITIONAL INFORMATION:  Big Shot Agency: http://bigshotagency.com  Cohesion (our nationally recognized brand & marketing consultancy): http://cohesioncompany.com  Big Shot Video Examples: www.youtube.com/businessstories  Traditional Advertising Creative: http://cohesioncompany.carbonmade.com  Brian Creath‟s Brand & Marketing Blog: http://briancreath.wordpress.com©2013 Brand Marketing Enterprises LLC PAGE 22