Blogging 101 - Brian Cormier

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This is a copy of the presentation I made on April 5, 2011, at the Greater Moncton Chamber of Commerce's Social Media Day. (Moncton, New Brunswick, Canada)

This is a copy of the presentation I made on April 5, 2011, at the Greater Moncton Chamber of Commerce's Social Media Day. (Moncton, New Brunswick, Canada)

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  • 1. Blogging 101
    By Brian Cormier
  • 2. Short for “web log” = blog
    Online diary, log
    What is a blog?
  • 3. Google Blogger (“Blogspot”)
    Where to get a blog?
  • 4. What are you passionate about?
    Niche-market blogs get the most traffic
    General interest blogs are much more difficult to promote
    Blogs are excellent for showing your expertise in certain areas:
    Specific issue
    Choose a subject
  • 5. Be concise
    Entries don’t have to be “major” – they can just be quick thoughts
    Post-date blog entries for convenience
    Update often – a few times per week
    Don’t ignore your blog
    Use photos – these are searchable in Google and will help get you traffic
    Use video
    Content for your blog
  • 6. Google Images
    Search for “free stock images” in Google
    Give credit for photos whenever possible
    Take your own photos – more personal and exclusive
    Sources for photos
  • 7. YouTube
    Google Video
    Sources for videos
  • 8. Resist using coloured fonts
    Use what’s easy to read
    If readers’ eyes are bugging out of their heads trying to read your blog, they will simply move on
    You may think it’s “pretty” and “cool” and “awesome”, while others may think it’s simply “annoying”, “loud” and “excessive”
    Make your blog reader-friendly
    Use labels to allow readers to find similar stories on your blog
    Make it easy to read
  • 9. Show archives
    Allow readers to search your blog
    Make it easy to read
  • 10. Register your URL in Google
    Comment on other bloggers’ posts
    Post links and talk nicely about other related bloggers, including links to their blogs
    Post links to social media websites
    Facebook – start a FB page, too!
    If your blog posts features one of your own YouTube videos, make sure the link to your blog post is in the video description on YouTube
    Promoting your blog
  • 11. Write an e-book on your area of expertise and post it to your blog for everyone to share
    People love free stuff
    Establishes your credibility
    People will gladly share it with others
    Give credit to others in your e-book and they’ll definitely help you to promote it
    Promoting your blog
  • 12. Many ways to earn an income online
    Google AdSense
    Ads will be placed on your blog based on what you’re writing about
    Niche-market blogs most successful at this, i.e. knitting ads on a blog about knitting will tend to get more clicks
    Payout is about 60 days after reaching $100 U.S. in your account
    Earning an income
  • 13. Earning an income
    Example of a Google banner ad
  • 14. Earning an income
    Example of Google text ads
  • 15. Membership site
    Exclusive content for members of your site for a monthly fee
    Teaching / mentoring / coaching
    Professional advice and tips
    Online community open only to a few
    Selling books, e-books, courses, etc., for others, including Amazon, Chapters Indigo, other bloggers, mentors, coaches, etc.
    Earning an income
  • 16. Yes, definitely enable commenting
    Yes, definitely enable moderating
    Gives you control on what is being posted
    Allows you to eliminate spam
    Allows you to eliminate haters and trolls
    Strongly advise not to allow anonymous comments – this will cut down 95% of spam, haters, trolls
    Respond to your comments, even if it’s a simple “Thank you!”
    Don’t ignore comments on the links you post to social media site – they count, too!
    Comments on your blog
  • 17. It’s OK not to get bullied into fighting with someone online
    “Free speech” also has consequences
    Remember, your friends, work and online colleagues will see your blog, too – and read the comments
    Comments on your blog
  • 18. Number of comments on your blog
    Number of comments on Facebook
    Number of RTs and replies on Twitter
    E-mails from readers
    Income earned
    Mentions on other blogs / websites
    Mentions in the media
    Traffic statistics
    How to determine success
  • 19. Google Analytics
    Time spent on website
    Where are they from?
    Top content
    Top search engines
    Bounce rate
    Figuring out your traffic
  • 20. Figuring out your traffic
  • 21. Blogging platforms
    Social media
  • 22. Professional bloggers / coaches / mentors
    Yaro Starak:
  • 23. Professional bloggers / coaches / mentors
    Gideon Shalwick:
  • 24. Professional bloggers / coaches / mentors
    Darren Rowse:
  • 25. Professional bloggers / coaches / mentors
    Sue and Steve Soucy:
  • 26. Be professional
    Remember... it’s public
    Treat it like a business
    Show up for work
    Learn how to spell
    Layout isn’t everything but it’s something
    Promote! Promote! Promote!
    Share! Share! Share!
    The more you give, the more you’ll receive
  • 27. Brian Cormier
    Brian Cormier’s Blogtastic World!
    My blogs
  • 28. Blogging 101
    By Brian Cormier
    Thank you!