Blogging 101  - Brian Cormier
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Blogging 101 - Brian Cormier

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This is a copy of the presentation I made on April 5, 2011, at the Greater Moncton Chamber of Commerce's Social Media Day. (Moncton, New Brunswick, Canada)

This is a copy of the presentation I made on April 5, 2011, at the Greater Moncton Chamber of Commerce's Social Media Day. (Moncton, New Brunswick, Canada)

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    Blogging 101  - Brian Cormier Blogging 101 - Brian Cormier Presentation Transcript

    • Blogging 101
      By Brian Cormier
    • Short for “web log” = blog
      Online diary, log
      News
      Photos
      Video
      What is a blog?
    • Google Blogger (“Blogspot”)
      WordPress
      TypePad
      Tumblr
      Where to get a blog?
    • What are you passionate about?
      Niche-market blogs get the most traffic
      General interest blogs are much more difficult to promote
      Blogs are excellent for showing your expertise in certain areas:
      Crafts
      Collectibles
      Entertainment
      Specific issue
      Choose a subject
    • Be concise
      Entries don’t have to be “major” – they can just be quick thoughts
      Post-date blog entries for convenience
      Update often – a few times per week
      Don’t ignore your blog
      Use photos – these are searchable in Google and will help get you traffic
      Use video
      Content for your blog
    • Google Images
      Search for “free stock images” in Google
      Give credit for photos whenever possible
      Take your own photos – more personal and exclusive
      Sources for photos
    • YouTube
      Dailymotion
      MySpace
      VideoSurf
      Google Video
      Facebook
      Sources for videos
    • Resist using coloured fonts
      Use what’s easy to read
      If readers’ eyes are bugging out of their heads trying to read your blog, they will simply move on
      You may think it’s “pretty” and “cool” and “awesome”, while others may think it’s simply “annoying”, “loud” and “excessive”
      Make your blog reader-friendly
      Use labels to allow readers to find similar stories on your blog
      Make it easy to read
    • Show archives
      Allow readers to search your blog
      Make it easy to read
    • Register your URL in Google
      Comment on other bloggers’ posts
      Post links and talk nicely about other related bloggers, including links to their blogs
      Post links to social media websites
      Facebook – start a FB page, too!
      Twitter
      If your blog posts features one of your own YouTube videos, make sure the link to your blog post is in the video description on YouTube
      Promoting your blog
    • Write an e-book on your area of expertise and post it to your blog for everyone to share
      People love free stuff
      Establishes your credibility
      People will gladly share it with others
      Give credit to others in your e-book and they’ll definitely help you to promote it
      Promoting your blog
    • Many ways to earn an income online
      Google AdSense
      Ads will be placed on your blog based on what you’re writing about
      Niche-market blogs most successful at this, i.e. knitting ads on a blog about knitting will tend to get more clicks
      Payout is about 60 days after reaching $100 U.S. in your account
      Earning an income
    • Earning an income
      Example of a Google banner ad
    • Earning an income
      Example of Google text ads
    • Membership site
      Exclusive content for members of your site for a monthly fee
      Teaching / mentoring / coaching
      Professional advice and tips
      Online community open only to a few
      Affiliates
      Commission-based
      Selling books, e-books, courses, etc., for others, including Amazon, Chapters Indigo, other bloggers, mentors, coaches, etc.
      Earning an income
    • Yes, definitely enable commenting
      Yes, definitely enable moderating
      Gives you control on what is being posted
      Allows you to eliminate spam
      Allows you to eliminate haters and trolls
      Strongly advise not to allow anonymous comments – this will cut down 95% of spam, haters, trolls
      Respond to your comments, even if it’s a simple “Thank you!”
      Don’t ignore comments on the links you post to social media site – they count, too!
      Comments on your blog
    • It’s OK not to get bullied into fighting with someone online
      “Free speech” also has consequences
      Remember, your friends, work and online colleagues will see your blog, too – and read the comments
      Comments on your blog
    • Number of comments on your blog
      Number of comments on Facebook
      Number of RTs and replies on Twitter
      E-mails from readers
      Income earned
      Mentions on other blogs / websites
      Mentions in the media
      Traffic statistics
      How to determine success
    • Google Analytics
      Visitors
      Time spent on website
      Where are they from?
      Top content
      Top search engines
      Bounce rate
      Figuring out your traffic
    • Figuring out your traffic
    • Blogging platforms
      www.blogger.com
      www.wordpress.org
      www.typepad.com
      www.tumblr.com
      Social media
      www.facebook.com
      www.twitter.com
      www.youtube.com
      Resources
    • Professional bloggers / coaches / mentors
      Yaro Starak: www.entrepreneurs-journey.com
      Resources
    • Professional bloggers / coaches / mentors
      Gideon Shalwick: www.gideonshalwick.com
      Resources
    • Professional bloggers / coaches / mentors
      Darren Rowse: www.problogger.net
      Resources
    • Professional bloggers / coaches / mentors
      Sue and Steve Soucy: www.sueandsteveshow.com
      Resources
    • Be professional
      Remember... it’s public
      Treat it like a business
      Show up for work
      Learn how to spell
      Layout isn’t everything but it’s something
      Promote! Promote! Promote!
      Share! Share! Share!
      The more you give, the more you’ll receive
      Conclusion
    • Brian Cormier
      www.briancormier.com
      Brian Cormier’s Blogtastic World!
      www.briancormier.blogspot.com
      Lowcarbdude
      www.lowcarbdude.com
      brian@bricorcommunications.com
      My blogs
    • Blogging 101
      By Brian Cormier
      Thank you!