Robert Jones
VisionID Ltd.
THE EXPERIENCE
IS EVERYTHING…..
1
VisionID
• Based in Clonmel with offices in Limerick, Dublin
and Belfast
• Founded in 2000
• Market leader for Advanced Da...
Some examples of retail…
• Smyths Toys – Handheld & Wireless Applications across all
66 stores.
• Doc Morris – Wireless an...
PAGE 4
• Guest access
and
recognition
• Mobile
electronic
marketing
• Personal
shopping
assistant
• Interactive
kiosks
Dig...
SUCCESSFUL COMPANIES WILL
ENGAGE CUSTOMERS
THROUGH “OMNICHANNEL”
RETAILING: A MASHUP OF
DIGITAL AND PHYSICAL
EXPERIENCES
D...
TRANSACTVALIDATEDISCRIMINATENAVIGATEIDENTIFY
OMNICHANNEL Retailing - The quest for the
Holy Grail…..?
Store
E-Commerce
M-C...
We exist in a multi-screen world
Virtual Shopping Wall on side of Truck
Counters built into
each hanger, which
are networked,
update in real time
to reflect the input of
C&A's Facebook
fans voti...
I want the best price:“Showrooming”
WHEN BROWSING BECOMES BUYING,
CUSTOMERS BECOME BRAND ADVOCATES AND
RETAILERS INFLUENCE THE PURCHASE PATH.
Shopper selects ...
GREETED &
ENABLED
Connected
Shopper
mobile
applications
INCENT
SHOPPERS
Customer
profiling
delivers
customer offers
and me...
THE TALE OF THE LOST SALE
Every shopper enters the store
hoping they’ll find what they want
at an acceptable price. But it...
KEEP MOBILE
WORKERS INFORMED
Task Management,
workflow services, task
specific devices
SMARTER LISTS
Proximity awareness
C...
In Store Apps
3 Main Approaches to mCommerce
• Shopping Apps – giving customer a better shopping experience
• Location based services
• ...
EXTENDED
AISLE
Item level RFID
Self service
kiosks
Item locator
SMART
INVENTORY
Video analytics
RFID
CONNECTED
ASSOCIATES
...
ENABLE
CONVENIENT
SHOPPER
CHECKOUT
Secure smartphone
mobile commerce, e-
wallets, home delivery,
collection points
SECUREL...
The Future……….
Winning Retailers will embrace technology and
engage with shoppers in an omni-channel world
& through multi...
Make the Shopper HAPPY
1. Give shoppers the products
and information they WANT.
2. Support shoppers in-store
and at the sh...
What next?
• VisionID are currently working on technology solutions
to empower retailers to “engage” with their clients
us...
Thank you…
Any questions…
Robert Jones
Managing Director, VisionID
052-6181858
www.visionid.ie
Clonmel Chamber Social Media Masterclass Presentation
Clonmel Chamber Social Media Masterclass Presentation
Clonmel Chamber Social Media Masterclass Presentation
Clonmel Chamber Social Media Masterclass Presentation
Clonmel Chamber Social Media Masterclass Presentation
Clonmel Chamber Social Media Masterclass Presentation
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Clonmel Chamber Social Media Masterclass Presentation

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We hosted a social media masterclass at the LIT Campus in Clonmel, Co. Tipperary, Ireland on April 29th 2014. Speakers on the night were Robert Jones, Justin Kearns and Edel O'Gorman.

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Clonmel Chamber Social Media Masterclass Presentation

  1. 1. Robert Jones VisionID Ltd. THE EXPERIENCE IS EVERYTHING….. 1
  2. 2. VisionID • Based in Clonmel with offices in Limerick, Dublin and Belfast • Founded in 2000 • Market leader for Advanced Data Capture and Enterprise Mobility solutions • Motorola Solutions and Zebra Technologies’ largest partner in Ireland • Currently employs 28 people
  3. 3. Some examples of retail… • Smyths Toys – Handheld & Wireless Applications across all 66 stores. • Doc Morris – Wireless and Handhelds across all 89 stores in Ireland. • Grafton Group – Wireless, Mobile Computing & Printing Solutions in All 85 Outlets – Telfords, Woodies, Chadwicks and Atlantic Homecare. • Dairygold 4Home –Wireless & Handhelds for Inventory Control Solutions in 44 Stores. • DID Electric – Warehouse, Retail & Van Delivery Handheld Devices. • Musgrave Group – Rugged handheld computers for store operations and logistics across Ireland. To date over 3,500 MC1000 and MC75As have been deployed.
  4. 4. PAGE 4 • Guest access and recognition • Mobile electronic marketing • Personal shopping assistant • Interactive kiosks Digital signage • Guest WiFi for personalization and metrics • Digital loyalty services • Mobile point of sale solutions • Self checkout, mobile commerce • Point of sale laser and imaging scanners • Point of sale RFID readers • Mobile inventory, Price check • Merchandise locator • Task management, skill-based routing • Voice, data, video connectivity • Image, video share for situational awareness • RFID perpetual inventory solutions • Automated ordering and replenishment • Mobile receiving solutions • Price verification and mobile mark downs • Store activity, sales analytics at all levels • Device and network management • Network assurance and security • Converged voice and data communications • Video surveillance and analytics • Mobile workforce management • GPS Tracking and management of delivery service vehicles IMPROVE THE BUYING EXPERIENCE PERSONALIZE THE SHOPPING EXPERIENCE INCREASE SUPPLY CHAIN EFFICIENCY ENHANCE ASSOCIATE EFFECTIVENESS MANAGE STORE OPERATIONS TRANSFORMING RETAIL…
  5. 5. SUCCESSFUL COMPANIES WILL ENGAGE CUSTOMERS THROUGH “OMNICHANNEL” RETAILING: A MASHUP OF DIGITAL AND PHYSICAL EXPERIENCES Darrell Rigby, Bain & Co Of Retailers are unable to connect shoppers’ activities online with what they do in the store 89% Source: MSI 2012 Retail Survey Retail associates and managers who report providing a better in-store shopper experience when equipped with the latest mobile technologies 75% Source: MSI 2012 Retail Survey 95% Expected percentage of mobile handsets shipped in the US that will be Wi-Fi enabled in 2015 Source: Coda Research June 2011 Retail is changing –are you ready?
  6. 6. TRANSACTVALIDATEDISCRIMINATENAVIGATEIDENTIFY OMNICHANNEL Retailing - The quest for the Holy Grail…..? Store E-Commerce M-Commerce Mobile App Tablet App Catalogue TV Channel eBay Facebook REACHING SHOPPERS WHERE THEY ARE
  7. 7. We exist in a multi-screen world
  8. 8. Virtual Shopping Wall on side of Truck
  9. 9. Counters built into each hanger, which are networked, update in real time to reflect the input of C&A's Facebook fans voting with their FB virtual thumbs on photos of each clothing item. C&A (Brazil) calls the system "Fashion Like."
  10. 10. I want the best price:“Showrooming”
  11. 11. WHEN BROWSING BECOMES BUYING, CUSTOMERS BECOME BRAND ADVOCATES AND RETAILERS INFLUENCE THE PURCHASE PATH. Shopper selects a retail destination and enters the store Shopper tries to locate a selection set within the store Shopper seeks to evaluate among relevant alternatives Shopper looks to confirm a purchase decision Shopper ready to commit to the purchase HOW CAN YOU IMPROVE THE SHOPPERS PURCHASE PATH?
  12. 12. GREETED & ENABLED Connected Shopper mobile applications INCENT SHOPPERS Customer profiling delivers customer offers and messages Video Recognition GUEST ACCESS Presence AirDefense Security NX Series infrastructure
  13. 13. THE TALE OF THE LOST SALE Every shopper enters the store hoping they’ll find what they want at an acceptable price. But it doesn’t always turn out that way. MOST ABANDONED SALES BECOME LOST SALES When the shopper leaves the store without everything they wanted, those abandoned sales are likely lost forever. WHY SHOPPERS LEAVE EMPTY HANDED The reasons shoppers leave the store without buying everything they wanted are varied. Some are under the control of the retailer. Others aren’t. Retail associates provide directions to a location with item in stock Retail associates have out-of-stock item delivered to shopper’s home BEFORE LEAVING THE STORE, SHOPPERS ARE
  14. 14. KEEP MOBILE WORKERS INFORMED Task Management, workflow services, task specific devices SMARTER LISTS Proximity awareness CONVERGED NETWORKING NX Series infrastructure REDUCE SHOPPER WAIT TIMES Integrated communications between shopper and associates PERSONAL SHOPPING Connected Shopper apps and devices
  15. 15. In Store Apps
  16. 16. 3 Main Approaches to mCommerce • Shopping Apps – giving customer a better shopping experience • Location based services • QR Scanners • Shopping lists • Price comparison • Social shopping • Retailer branded apps – driving loyalty with customers • Transactions possible; but on watered-down version of website • In-store apps to track behaviour; increase conversions with in-store deals • Traditional eCommerce mobile apps – retailer online offering ported to mobile • Few retailers provide good user experience comparable to eCommerce
  17. 17. EXTENDED AISLE Item level RFID Self service kiosks Item locator SMART INVENTORY Video analytics RFID CONNECTED ASSOCIATES In-store locationing Workforce management Dressing room assistant
  18. 18. ENABLE CONVENIENT SHOPPER CHECKOUT Secure smartphone mobile commerce, e- wallets, home delivery, collection points SECURELY MOBILIZE TRANSACTIONS Mobile point of sale solutions INSTANTLY RECOGNIZE BOTTLENECKS Video and heat mapping analytics enable visibility, trigger associate allocation
  19. 19. The Future………. Winning Retailers will embrace technology and engage with shoppers in an omni-channel world & through multiple devices Retailers ask “How can we sell more?” Instead they should ask: “How can we get shoppers to spend more?”
  20. 20. Make the Shopper HAPPY 1. Give shoppers the products and information they WANT. 2. Support shoppers in-store and at the shelf. 3. Make the shoppers’ trip as quick ansd easy as possible. 4. Make the experience as good as possible.
  21. 21. What next? • VisionID are currently working on technology solutions to empower retailers to “engage” with their clients using the different technologies discussed. • We would really like to work with progressive local retailers locally, on this project. This is not a commercial play from our end – we won’t be trying to “flog” anything to these retailers. • The benefit for the retailers would be that any “innovation” we derive would be made available to them. • Feel free to contact me to discuss and review.
  22. 22. Thank you… Any questions… Robert Jones Managing Director, VisionID 052-6181858 www.visionid.ie
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