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Social Wy Media Presentation
Social Wy Media Presentation
Social Wy Media Presentation
Social Wy Media Presentation
Social Wy Media Presentation
Social Wy Media Presentation
Social Wy Media Presentation
Social Wy Media Presentation
Social Wy Media Presentation
Social Wy Media Presentation
Social Wy Media Presentation
Social Wy Media Presentation
Social Wy Media Presentation
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Social Wy Media Presentation

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Presentation on Sierra Trading Post social media tactics for SocialWYO conference 10/08/09

Presentation on Sierra Trading Post social media tactics for SocialWYO conference 10/08/09

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Transcript

  • 1. Sierra Trading Post & Social Media
  • 2. Introduction
    • Customer Experience Manager 2008-09
    • MBA Colorado State University 2009
    • MTS Harvard University 2001
    • Outdoor Retail Industry 1999-Present
      • Recreational Equipment Inc. - 2003-08
      • Eastern Mountain Sports - 1999-03
  • 3. Our History
    • 1986 – founded in Reno NV
    • 1992 – Moved HQ to Cheyenne
    • 1998-99 – Website Opens for Business
    • 2002 – New 300,000 sq/ft Distro Center
    • 2009 – Diverse Multi-Channel Retailer – 4 retail stores, 90+% Web Driven, 9 catalog titles
  • 4. Facebook
  • 5.  
  • 6.  
  • 7. Sierra Blogging Post
  • 8. Pending Innovations
    • User Communities
    • Mobile Commerce
      • ◄ iPhone App Mockup
    • Loyalty Program
    • “Share” features
    • Answer Box
  • 9.
    • How did we get there?
      • Challenges
      • Ideas
      • Examples
  • 10. Integrations with Marketing Strategy Planning Process
  • 11. Where to Start?
  • 12.
    • Questions?
  • 13. Contact Us
    • Twitter: @Brian_Clark & @SierraTP
    • Email: [email_address]
    • Ph: 307.773.7706
    • Feel free to contact me to visit our Cheyenne HQ and talk about Customer Strategy & Social Media!

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