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Presentation on Sierra Trading Post social media tactics for SocialWYO conference 10/08/09

Presentation on Sierra Trading Post social media tactics for SocialWYO conference 10/08/09

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Transcript

  • 1. Sierra Trading Post & Social Media
  • 2. Introduction
    • Customer Experience Manager 2008-09
    • MBA Colorado State University 2009
    • MTS Harvard University 2001
    • Outdoor Retail Industry 1999-Present
      • Recreational Equipment Inc. - 2003-08
      • Eastern Mountain Sports - 1999-03
  • 3. Our History
    • 1986 – founded in Reno NV
    • 1992 – Moved HQ to Cheyenne
    • 1998-99 – Website Opens for Business
    • 2002 – New 300,000 sq/ft Distro Center
    • 2009 – Diverse Multi-Channel Retailer – 4 retail stores, 90+% Web Driven, 9 catalog titles
  • 4. Facebook
  • 5.  
  • 6.  
  • 7. Sierra Blogging Post
  • 8. Pending Innovations
    • User Communities
    • Mobile Commerce
      • ◄ iPhone App Mockup
    • Loyalty Program
    • “Share” features
    • Answer Box
  • 9.
    • How did we get there?
      • Challenges
      • Ideas
      • Examples
  • 10. Integrations with Marketing Strategy Planning Process
  • 11. Where to Start?
  • 12.
    • Questions?
  • 13. Contact Us
    • Twitter: @Brian_Clark & @SierraTP
    • Email: [email_address]
    • Ph: 307.773.7706
    • Feel free to contact me to visit our Cheyenne HQ and talk about Customer Strategy & Social Media!