Your SlideShare is downloading. ×
0
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Marketing Spirits with Social Media - YouTube
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Marketing Spirits with Social Media - YouTube

180

Published on

Liquor companies are always trying to figure out how best to reach their target audience. Through my project, Better Cocktails at Home, I've built a cheap, sustainable content model that spirit …

Liquor companies are always trying to figure out how best to reach their target audience. Through my project, Better Cocktails at Home, I've built a cheap, sustainable content model that spirit companies can easily follow. High quality video production is what spirit brands, distillers, and distributors need to help tell their stories.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
180
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Marketing Spirits with Social Media A look at YouTube and Better Cocktails at Home
  • 2. This is me. @briancjohnson
  • 3. Aside from digital content, I happen to be good at making cocktails.
  • 4. After watching hundreds of terrible (and a few good) cocktail videos, I decided to make my own. These guys rock.
  • 5. Two goals were defined for this project:
  • 6. Two goals were defined for this project: 1. Build a digital content project for my professional portfolio.
  • 7. Two goals were defined for this project: 2. Help sway the balance of evil cocktail videos towards good.
  • 8. Then I did what everybody does with a creative project...
  • 9. Kickstart that thing yo!
  • 10. Turns out, people won’t give you money if they don’t know who you are or you’re not giving them a physical product.
  • 11. So that failed. (Though my Dad pledged $100.) Thanks pop.
  • 12. Still wanting to see if I could build a good show, I spent the bare minimum to get decent equipment to start filming.
  • 13. Camera Microphone Home Depot Clamp Lights
  • 14. Next up was the set. My set had to be simple because my carpentry skills are 1/100 of my cocktail skills.
  • 15. Basic wood bar and some small shelves on the wall for decoration.
  • 16. With the set and equipment ready, I needed to decide on my distribution.
  • 17. A Facebook page made sense. I don’t post often, usually 1-2 times a week.
  • 18. There is a good cocktail community on Twitter, so I spend a fair amount of time there.
  • 19. YouTube is where it is at. YouTube is now a very viable content source with the new channel structure.
  • 20. I don’t maintain a website, currently. Maybe in the future.
  • 21. The single most important thing I did was to set a production schedule. 1 video/week, every Friday. No more, no less.
  • 22. I cared only about two metrics. YouTube Subscribers YouTube Views
  • 23. My first year goals: 250 Subscribers 25,000 views
  • 24. With that, we started filming cocktails.
  • 25. And Better Cocktails at Home was born.
  • 26. 5 Things to Note 1. It’s hard to have a family, a full-time job, and a YouTube show.
  • 27. 5 Things to Note 2. Developing a visual style and production processes are the key to speed.
  • 28. 5 Things to Note 3. You will make video production mistakes.
  • 29. 5 Things to Note 4. You will improve. In all aspects.
  • 30. 5 Things to Note 5. YouTube is the future of visual content.
  • 31. We produced 50 videos in one year.
  • 32. We produced 50 videos in one year. And started to build a strong audience.
  • 33. Goal: 250 subscribers
  • 34. Goal: 250 subscribers Actual: 285 subscribers
  • 35. Goal: 25,000 views
  • 36. Goal: 25,000 views Actual: 14,077 views
  • 37. We made one goal, but missed the other. In the world of YouTube, I’ll take subscribers over views.
  • 38. With spirits and cocktails, the interactive and visual nature of YouTube make it a perfect fit for brands.
  • 39. What does year two of Better Cocktails at Home look like?
  • 40. Goal: 1,000 subscribers Goal: 75,000 views
  • 41. Goal: 1,000 subscribers Goal: 75,000 views And 100 of the best cocktail videos out there.
  • 42. Connect with me for questions and comments. Bettercocktailsathome@gmail.com
  • 43. Or check out the Better Cocktails at Home social media channels.

×