Social Media & Social Networking Workshop 2009

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

more share options
Embed For WordPress.com

Without related presentations

5 comments

Comments 1 - 5 of 5 previous next Post a comment

+ RickInnovations 1 month ago
Nice work Brian- Information right on target!!
+ Kimberly Togman 1 month ago
Wonderful presentation. Informative, practical info...worth sharing widely (and I will!)
+ Brian Carter 1 month ago
Sure, Frank! I’m cool with any non-commercial reusage if you give me attribution. :-)
+ Frank Willems 1 month ago
Great story, Can I use your examples to inspire my students?
+ Christina Johns 2 months ago
This was excellent. The spheres is right on target. Well done!

The internet is now social. Six out of the ten most popular sites are social in nature, or have highly social components. Recently, social network usage overtook web based email usage. Twitter doesn’t release its membership publicly. There are somewhere between 12 million and 35 million Twitter users.

You might be surprised by how many well known corporations are using social media for marketing and customer service. From McDonald’s to Microsoft, From Coca Cola to Con Agra, big business is using social media to increase revenue and improve their position. Notably, Dell brought in $1M in revenue from Twitter discount offers in 2008.

Twitter popularity has exploded. 12 times as many people are using it this year compared to last year. Some of the most popular users have more than 2 million followers.

Surveys indicate that a majority of the best companies plan to increase their spend this year on social media despite the recession.

Also despite the recession, one-fourth of all companies plan to spend more online, and social marketing is the third most likely channel to receive a larger marketing investment.

Nonetheless, there are serious obstacles to successful social marketing. It’s time consuming to build profiles and build relationships on multiple social sites. All that labor and any additional consulting of experts is expensive. Most importantly, though we have a number of social marketing success stories we can emulate, social marketing is still experimental and usually requires customization to fit the business, the offering, and the business’s goal.

Doing social media right for many businesses means building presence and building relationships before focusing on ROI. To create your profiles, gain followers, and build brand affinity can take 6-12 months. That’s a big upfront labor investment before you get any payoff.

TweetROI leverages the profiles and influence of Twitterers who have already invested time and love into their networks. Paying them for an honest, authentic recommendation gives you instant access to more influence than your own Twitter profile will ever have. TweetROI leapfrogs you over that first 6 months of relationship building, and can also be used to build your Twitter profile more quickly.

TweetROI empower you increase your reach 100 or 1000-fold. TweetROI gives you control over twitterer quality, number and frequency of messages, and tweet scheduling. TweetROI’s four-userrank system allows you to meet varying goals like increasing conversation or encouraging retweets and viral marketing (and all retweets are free!). TweetROI is built to protect Twitterer’s authenticity and this provides you with more powerful and personalized recommendations or testimonials. TweetROI can disclose the paid nature of these tweets in compliance with the Federal Trade Commission’s regulations on sponsored advertising. And you can custom-track TweetROI results with your own analytics package to find out more about the prospects and customers TweetROI brings you.

9 Favorites

Roy Morejon, Internet Marketing Strategist at B2WE, favorited this 1 week ago
Tags social media
RickInnovations favorited this 1 month ago
Tags social media & social networking workshop 2009
Frank Willems, Partner at Twynstra Gudde, Lector at Hanze University Groningen, favorited this 1 month ago
Tags social media
lexysailing favorited this 1 month ago
Tags good social really media
tkempken favorited this 2 months ago
Tags smm timeline
Boonlert Aroonpiboon, Academic Officer at STKS, NSTDA - Thailand, favorited this 2 months ago
Tags networking social media marketing 20 web
Yoichi Kinoshita, General Manager at DDB Japan, favorited this 2 months ago
magicMLV favorited this 2 months ago
Kimagist favorited this 2 months ago
Tags networking busiiness social media strategy

Social Media & Social Networking Workshop 2009 - Presentation Transcript

Wow!
Social Media Marketing
How to Create Business and
Find New Business Opportunities with
Social Media and Social Networking
Presented by:
Brian Carter
Director of Social Media, SEO, PPC
@ Fuel Interactive
What is Social Media???
The Social Media Opportunity
- Six of the ten most visited websites are social
- In February 2009, social network usage exceeded Web-based e-mail usage forthe first time
- Millions of Facebook, MySpace, Twitter Users
- 12 million Twitter users
- Average 2.75 hours tweeting daily
- Dell > $1m revenue from offers
tweeted in 2008
Part I: Social Media
Companies Using Social Media
Part I: Social Media
The Twitter Popularity Explosion
Social Media Spending To Increase
63% of "best-in-class“ companies plan to increase their social media budgets in 2009 despite the recession.
- From The Aberdeen Group’s “The ROI on Social Media Marketing: Why it Pays to Drive Word of Mouth”
Part II: Social Media Marketing
Social Media Spending To Increase
24% of companies
plan to spend more on their online business in 2009 than originally planned. Companies will increase investments in:
- Search (80% of respondents),
- Email (65%), and
- Social marketing (60%).
- From “The State of Retailing Online 2009”, the 12th annual Shop.org study conducted by Forrester Research Inc.
Part II: Social Media Marketing
Online Advertising: The Next 5 Years
Optimization = Getting Results Faster
Fuel Interactive’s
Four Phases of Social Media Marketing
Social Marketing Obstacles
Part II: Social Media Marketing
Normal 24-Month Social Marketing Timeline
“It takes that long to make money?”
Part II: Social Media Marketing
TweetROI Quicker Marketing Timeline
Part III: TweetROI Marketing
TweetROI Benefits For Marketers
Part III: TweetROI Marketing
The Six Spheres of Social Media Marketing
Social Marketing Twitter Successes
1. Universe responses by topic: Frank @ComcastCares, Ben@OmnitureCare. Customer service, PR, ORM.
2. Engagement with @replies: @coffeegroundz made history as perhaps the first to take a to-go order online from a customer.
3. Relationship building with SM lists: @ComcastCares@OmnitureCare@coffeegroundz @SouthwestAir, @JetBlue, @Starbucks, @Ford, @pandora_radio.
4. Direct ROI offers to SM lists: @DellOutlet brought in $1 million from offers tweeted in 2008.
Social Ubiquity:Being Everywhere That Matters
How many 2.0 sites are you on? Land grab
Google Rankings
Protecting Your Brand
The <TRIFECTA> WHAT IS IT?Blog + Bookmarking + Twitter
The <TRIFECTA>WHY DOES IT WORK?
Optimizing The Trifecta
Measuring Your Awesomesness
Twittergrader
Twinfluence
How Much is Your Blog Worth
SEO Metrics
Yahoo Site Explorer
Firefox SearchStatus Add-on
Simple Google Search
Optimize Your BRAND
Personality is crucial
Does your brand have personality?
What is it?
How well are you conveying it?
Multi-dimensional
Twitter: little thoughts and feelings
Your Blog: bigger thoughts and feelings
LinkedIn: professional career self
Facebook: personal self/corporate image
Blip.fm: musical taste
Flickr: images of you and your world
YouTube: video of your world
SM Personality Optimization Tips
Social Networking Process
You:
Them:
Protecting Your Brand
Social ubiquity land grab
SEO results
Talk to the aggrieved
Content Strategies That Work
Ideas from Twitter exchanges
Pen/Recorder
SEO keywords
Ask yourself
Write first, don’t edit
Sequence: Write, edit, pictures, headers, title
Spend serious time on title
Being Compelling in Social Media
Humor
Honesty
Controversy
Images
Copywriting
BRIAN CARTER
www.FuelInteractive.com
Available for:
- Bar mitzvahs
- Shindigs
- Parties with clowns and ponies
- Interventions
- Shenanigans
“Hey, I like you!”