I Tweet A Lot And I Like Money TooBRINGING HOME DA BACON WITH TWITTER INFLUENCE

BRIAN CARTER@briancarter“Hey, I really like you!”(cheezy motivational speaker attitude)

99% of Social Media Gurus Predict……Social Media will SAVE THE WORLD in 2010.Surprising!

1) Capital Transformation

Key to Twitter Bucks is Social CapitalSocial Capital is the value of your social networkGoodwillFellowshipMutual sympathy

5 Types Of Capital

Capital Transformation

Vegas Capital Transformation

Fuel Interactive’sFour Phases of Social Media Marketing

Transform Bucks Into TweetsExchanging money (financial capital) for influence via relationships (social capital)

Transform Tweets Into BucksTweeting with your reputation (social capital) in return for payment (financial capital)

Making Money with Twitter The White Hat WayBuild a followership by conversing and being realTweet for money via Pay Per Tweet (PPT) services Tweet links to your money sites(direct + SEO benefit)

2) Gaining Social Capital

How to Win Friends and Influence TweeplePersonality: Interesting/Controversial/FunnyRelational: Conversational, YOU focused, EmpatheticSomebodyness: Real World Fame, Expertise, PositionSubstance: UsefulReach: Platform/Channel/ExposureEngage. Be Retweetable…And Should You Ask Questions?

Not Boring People to DeathBe creativeBe differentTake risksFollow through

Maintaining InfluenceWin friends/influence techniques plus…Consistent TweetingConsistent ReplyingExperiment: Think you’re influential? Stop tweeting for a month, then see how many clicks you get on your next few tweeted links

3) Pay Per Tweet

Pay Per Tweet Services

Problems with Tweeting For Money

Advertisers: Money can’t make a bad product good.Sometimes PR can’t hide the truth.

Twitterers: Prostituting self and annoying others diminishes social capital.

Search Marketing vs. Social Media

Oh noes THAR be spammerz about!

4) Spam, Twitter Quality, and Black Hat

TweetROIUserRanksUserRanks, followers, replies, retweets, frequency of updates 805 twitterers who have an average 2671 followers and summary 2.3 million reach120 marketers4,314 tweets sent through system

Measuring Twitter InfluenceNumber of followers can be gamed with almost zero engagementInfluence not function only of number of followers:Zaibatsu vsAplusk90,000 followers vs 2 millionZ got 75% of response Ashton didZ is 21 times as influential per follower

Pay Proportional to Influence

How to Be a Retweet SpammerSearch.twitterfor “RT”, retweetbest stuffAutomate retweets of @mashable and other authoritiesScrape sites that track most retweeted tweets Occasionally log in and @reply a few people More cunning: automate @replies general like blog comment spam

Occasionally log in and @reply a few people

More cunning: automate @replies general like blog comment spam

Spammer vs. RecommenderSpammer: web 1.0, spams offersRecommender: primarily a conversationalist who occasionally recommends thingsWeb 1.0Web 2.0

A Twitter Spammer Looks Like...Frequent tweets, few RTs, few @repliesTweetROIUserRanks:Overall: 2/10TalkRank: 6/10ConvRank: 1/10ViralRank: 1/10

Making Money with Twitter(Gray/Black Hat)Build a huge list of followers with automated follow/unfollow softwareTweet for $ via PPT services like TweetROI, IZEA, RevTwt, Be-a-magpieTweet links to affiliate offers- schedule or otherwise automate tweetingUse twitter to create SEO backlinks and freshness to money sites- augment with 3.0 distribution sites like Friendfeed, Tumblr, plus twitterfeed/blog loops, etc.

BRIAN CARTER@briancarterAvailable for: PartiesIrish Wakes Funky roof raising Search conferences Rehab center dances“Somebody, please get me a real tie”

Parties

Irish Wakes

Funky roof raising

Search conferences

Rehab center dances