How To GET MORE Online Results FASTER

Hotel Group: Boosted ROAS from 500% to 2100% Golf Leads: Decreased CPL by 38% Car Rental: Boosted ROAS from 300% to 1090%

Hotel Group: Boosted ROAS from 500% to 2100%

Golf Leads: Decreased CPL by 38%

Car Rental: Boosted ROAS from 300% to 1090%

Ultimate Goal Measurable Fits Resources Team Buy-In

Ultimate Goal

Measurable

Fits Resources

Team Buy-In

Golf Consortium 5 goals, always changing Resort Hotel Group 1 goal, consistent Guess who got better results?

Golf Consortium

5 goals, always changing

Resort Hotel Group

1 goal, consistent

Guess who got better results?

Fits Goal Quantifies Goal Creates a Compass The BRULK gets very angry when you don’t track results.

Fits Goal

Quantifies Goal

Creates a Compass

Key Performance Indicator (KPI) Golf Consortium 9 KPI’s, equally important or changing priority For a while, CPL – best results Resort Hotel Group 1 KPI, stays same Who Gets Best Results?

Key Performance Indicator (KPI)

Golf Consortium

9 KPI’s, equally important or changing priority

For a while, CPL – best results

Resort Hotel Group

1 KPI, stays same

Who Gets Best Results?

What’s Working? What’s Not? What’s Your Ability Level? Do You Need Help?

What’s Working?

What’s Not?

What’s Your Ability Level?

Do You Need Help?

Draw Route from Here to Goal Start with Best Guesses Create Synergy From Symphony

Draw Route from Here to Goal

Start with Best Guesses

Create Synergy From Symphony

Constantly Improve Use Metrics Demand ROI Be Creative Kill What Doesn’t Work

Constantly Improve

Use Metrics

Demand ROI

Be Creative

Kill What Doesn’t Work