52 Facebook Advertising Tips & Best PracticesPresentation Transcript
PAY PER FACE:Facebook Paid Ads 52 Tips & Best Practices For Getting Better Results and Lower Cost Per Click From Facebook Ads By Brian “Facebook Ads Are My Middle Name” Carter “Hey!”
Overview It’s about affinity (likes), not keywords The more relevant the like, the higher the conversion rate The more compelling the image and headline, the higher the CTR, and lower CPC Change ads frequently
Preparation Great offer Demographic research- if you have nothing, check Quantcast or Google AdPlanner Compelling ads (images and copy) Commitment to frequent testing and ad rotation
How to Target Your Audience Building targets: Start with large target audience and refine OR Build from micro-groups Create groups of targets prioritized by relevancy, and budget accordingly Lowest affinity Middle affinity Highest affinity
Compelling Images Amateur look Shocking Celebrities Animals Freaks Women Smiling people Locally recognizable if Geotargeting Borders in colors that contrast with FB blue Relevancy; you’ll be disapproved just for using the hot woman if not relevant to your ad or offering Off the wall stuff even you don’t think will work Picture of their goal/dream
Awesome Copy Questions Testimonials Special characters Ego play Reflect demographics Calls to action Study the copywriting greats Robert Bly Claude Hopkins Joe Sugarman Dan Kennedy
Ad Best Practices I Always test multiple ads at same time Pause ads that never perform Pause ads that dip in performance; try them again in a couple weeks Look how much CTR and CPC can vary
Ad Best Practices II Watch for ads decreasing in CTR, look at last 7 days compared to lifetime Renewing faltering ads Change border color Change headline Change images Ad reactivated Ads Tiring
Grad School I Super-targeting: Split everything up for more segmented targeting Ages Gender Likes Cities More ads but better results, more profitable
Grad School II Learn what makes people click Study top Dugg stuff in the last yearhttp://digg.com/all/popular/365daysdrill down to your category Study copywriting Benefits not features Put yourself in the prospect’s shoes Write like you would tweet or update- humble, honest, normal
Grad School III Get reflexive Mention Facebook or FB terminology Offer FB-specific discounts or checkout codes
Jarrett Coger
1–3 of 3 previous next Post a comment