Technology and Business Growth! - What Companies Need To Know

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CIPH Winnipeg and Edmonton Industry Dinner - Speaker Brian Bluff:

The tools and processes needed to run a prospering and profitable business have changed and our work and personal lives are busier than ever. Brochures, phonebooks, and paper planners have been replaced with websites, search engines, and apps. Further, the development of strong and enduring relationships and networking opportunities can now be accomplished online through social media.

Certainly, technology offers many solutions to reduce cost and improve efficiency. But which solutions are right for you? Where do you start?

Topics Cover in this session include:
• What efficiencies do we need most,
• Email tips to save time,
• Apps to organize your life, and
• Using technology to increase sales and improve efficiency.

Published in: Technology, Design
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Technology and Business Growth! - What Companies Need To Know

  1. 1. presents presented by Technology and Business Growth -! What Companies Need To Know Brian Bluff President & Co-Founder, Site-Seeker, Inc.
  2. 2. We Are All Wired Wireless •  Everything is accessible online •  The world seems so much smaller •  No more lines between work and personal life –  Workers work –  Slackers slack
  3. 3. The Internet Used To Be Anonymous
  4. 4. Mobile Is Huge Source: http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013 Canada - 19MM Smartphone subscribers, that’s 63% of all subscribers - up 21%Y/Y
  5. 5. Source: http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013 The Technology Has Changed - Again China - 12/2012, the number of people accessing the Web on mobile phones passed those accessing the web via pcs
  6. 6. Technology Is A Game Changer Source: http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
  7. 7. It Used To Be easier
  8. 8. All This Technology Is Like… •  Has technology made your life simpler? •  2 extra hours per day
  9. 9. 2 Extra Hours A Day - What Canadians Would Do •  Spend time with family o  47% women / 46% men •  Take a nap o  31% women / 33% men •  Read a book o  54% women / 27% men •  Watch movies o  26% women / 30% men •  Get intimate o  27% women / 41% men Source: http://www.huffingtonpost.ca/2012/07/23/more-time-in-a- day_n_1695303.html#slide=more240257
  10. 10. Canadians Are Happy In 2011 92.3% of Canadians were satisfied with their lives Source: http://www4.hrsdc.gc.ca/cv2@-eng.jsp?&iid=19&sid=8&chartid=2
  11. 11. Top Ten Time Management Tips 1.  Plan your week 2.  Plan your day 3.  Plan for emergencies 4.  Say no 5.  Remember your ABCDE’s 6.  Finish what you start 7.  When at work, work 8.  Take a break! 9.  Limit distractions 10. Make tomorrow’s list today Eat the frog first!
  12. 12. Top Ten Time Management Tips “Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.” - Mark Twain
  13. 13. Evaluate Your Current Use Of Time iPhone and iPad •  Free and paid version •  Easy to add and organize activities •  Multiple timers •  Pie charts •  Custom reports •  Color coding Paid •  Unlimited activities •  Backup •  Export Eternity
  14. 14. Email Management How many emails are in your inbox? •  0 •  100 •  1000 •  More?
  15. 15. Email Management •  Keep it closed •  Check twice a day •  Can you say distraction?
  16. 16. Email Management Four options •  Delete (or archive) •  Delegate •  Defer •  Respond Two minute rule Three folders max! •  Action required •  Archived •  Waiting for
  17. 17. Email Management Using rules to color code messages
  18. 18. Browsers Which browser will you use in the future? Will you really learn it?
  19. 19. Google Chrome Apps
  20. 20. Instapaper
  21. 21. Browsers: Addons, Extensions, Plugins
  22. 22. Search Engines – Advance Search Operators Source: http://www.google.com/insidesearch/tipstricks/all.html
  23. 23. Search Engines – Advance Search Operators
  24. 24. Online Storage – In the Cloud
  25. 25. Online Storage – In the Cloud Dropbox vs SkyDrive vs Google Drive vs iCloud
  26. 26. Scheduling Meetings
  27. 27. Scheduling Meetings
  28. 28. Communication Instant message •  Audio chat •  Video chat •  Screen sharing One-on-one Multi-person
  29. 29. Mobile Apps •  Specific to each mobile operating system: –  Apple App Store –  Google Play –  Windows Phone Store –  BlackBerry App World •  Some apps are free, others are not •  Downloaded •  Paid apps - generally a percentage, 20-30%, goes to the distribution provider (such as iTunes)
  30. 30. Mobile Apps
  31. 31. Mobile Applications
  32. 32. It Takes Seven Touches To Close A Deal •  How can you save time and touch more people quicker? •  Automate – Technology is you friend •  Search and social OR social in search
  33. 33. Meeting Tools
  34. 34. LinkedIn – Very Powerful Sales Tool 1.  Complete your profile – 100% 2.  Connect with everyone 3.  Customize your websites 4.  Tell people what you stand for 5.  Recommend others 6.  Join and participate in groups 7.  Connect with Twitter 8.  Ad company profile 9.  Use applications 10.  Optimize to rank - keywords 11.  Bonus – Update often!!!!
  35. 35. Facebook
  36. 36. Schedule Content Effort
  37. 37. " Creating Expert Content Efficiently Experience •  Problem •  Thinking •  Solution •  Learning •  Teaching •  Expertise Original Intent •  Email •  Presentation •  Proposal •  Notes/records •  Boilerplate •  Sales literature •  White Papers •  Articles •  Press Releases Repurpose •  Blog •  Video •  Guest Article •  Email News Letter Distribute •  SlideShare •  Twitter •  FaceBook •  LinkedIn •  Google+
  38. 38. Write Once - Repurpose Often
  39. 39. Thank You! Questions? Thank you! •  Free 15-point online marketing audit •  Value $1,000 Brian Bluff President & Co-Founder Site-Seeker, Inc. brianbluff@site-seeker.com @BrianBluff w: 315.732.9281 x 11 m: 315.525.5416 Code: SSIFAC

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