Social Media for HR (Human Resources) Recruiting

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Overview of social media for recruiting
- FB: July 2011 more than 800 million users
- Twitter: Microblogging (140 characters). Launched July 2006. 300 million users as of 2011. Generating over 300 million tweets and 1.6 billion search queries per day. The SMS of the Internet.
- Linkedin: Launched in May 2003. 120 million users in 200 countries. 33.9 million unique visitors in June 2011.
- Google+: Launched 6/28/2011. G’s fourth foray into social networking (Google Buzz, Google Friend Connect, Orkut. 62 million users by 12/27/2011 (25% joined in Dec 2011 alone). Add 625,000 users per day.
- Youtube: Created in feb 2005. Bought by Google in 11/2006 for $1.65 B. 2nd largest search engine in the world.

Relationship between social media platforms.

Use of FB, LI, Twitter, and G+ for recruiting.

Social Media as a force multiplier.

By Brian Bluff, Site-Seeker, Inc. @brianbluff




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Social Media for HR (Human Resources) Recruiting

  1. 1. Social Media for Recruiting www.site-seeker.com
  2. 2. About Today…•  Presentation will be uploaded to SlideShare•  We are here to help… www.site-seeker.com
  3. 3. Social Media Platforms www.site-seeker.com
  4. 4. Platform Connections and Interactions Twitter: •  Instant results to Yahoo, Bing, Google •  Indexed by Bing and Yahoo •  Indexed by GoogleTwitter:•  Integrates with FB and LI via apps www.site-seeker.com
  5. 5. Platform Connections and Interactions Bing provides •  FB search results •  Yahoo search results www.site-seeker.com
  6. 6. Platform Connections and Interactions Facebook Provides •  FB likes on Bing SERPs www.site-seeker.com
  7. 7. Platform Connections and Interactions Google+ Provides •  +1s on Google SERPs www.site-seeker.com
  8. 8. Platform Connections and Interactions Index open FB and LI content www.site-seeker.com
  9. 9. Who knows what these are? www.site-seeker.com
  10. 10. www.site-seeker.com
  11. 11. Google+ for Recruiting: Circles www.site-seeker.com Site-Seeker, Inc. © 2011
  12. 12. Google+ for Recruiting: Hangout www.site-seeker.com
  13. 13. Google+ for Recruiting: Business Pages www.site-seeker.com Site-Seeker, Inc. © 2011
  14. 14. LinkedIn Recruiter 2 Referral Engine – Coming soon•  Expensive but powerful •  Informs employees about•  Access to all LinkedIn openings names and profiles •  Suggest matches from their•  Advanced search filters network•  50 InMails per month •  Simplified referral notification•  Search alerts•  Folders•  Team access•  Corporate account•  Training www.site-seeker.com
  15. 15. Job Network 4 Jobs For You•  Candidates •  Ads sent throughout LI automatically notified network about openings •  Ads sent ONLY to qualified•  Buy year-round job candidates even off LI slots •  Place JFY module on•  Send applicants to you employees profiles. Viewers ATS see appropriate openings. www.site-seeker.com
  16. 16. Careers Page•  Custom tab on company profile•  Add video banners…•  Message dynamically adapts to the viewer•  Delivers targeted openings•  Automatically notified about openings•  Connects directly to recruiters www.site-seeker.com
  17. 17. Brian Bluff’s Semi-Secret, SomewhatValuable Talent Locating Technique www.site-seeker.com
  18. 18. Search Term: SEO SalesSyracuse –Owner –Partnerinurl:linkedin.com/in www.site-seeker.com
  19. 19. Local TalentDB Integrated with ATS www.site-seeker.com
  20. 20. Social Media as a force multiplierBringing it all together www.site-seeker.com
  21. 21. Step 1: Create Expert Content www.site-seeker.com
  22. 22. Step 2: Push content to various social platforms www.site-seeker.com
  23. 23. Step 3: Socialize content within social platforms Discussions Updates Tweets Retweets Share … www.site-seeker.com
  24. 24. Step 4: Achieve wide-reaching Search Engine exposure www.site-seeker.com
  25. 25. Step 5: Grow your social reach social capital www.site-seeker.com
  26. 26. Step 6: Drive brand-favorable visitors to your expert content www.site-seeker.com
  27. 27. Step 7: Gain visibility of your offering www.site-seeker.com
  28. 28. Step 8: Grow your business $$$$$$$$$ www.site-seeker.com
  29. 29. Social Media for RecrutingBrian Bluff Kevin SchaffnerPresident & Co-Founder Account Manager@brianbluff Site-Seeker, Inc. brianbluff@site-seeker.com @kevinschaffner315.732.9281, 11 kevinschaffner@site-seeker.com 315.256.1180 www.site-seeker.com

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