Social media bootstrap marketing brian bluff

Why you should care • The conversation is happening… now! • Next-day answers are not acceptable • Information and responsiveness is expected • Customers will tell you what they wantwww.site-seeker.com © 2011 Site-Seeker, Inc.

Blogs Support Your Search Engine Marketing Plan Original Website Search Thought/ Repurpose (blog) Rank Engines Content Content Distribute Need Social Interaction Prospects Properties Brandingwww.site-seeker.com © 2011 Site-Seeker, Inc.

SEO: What does it take to rank (organically)?Credibility• PageRank• Incoming links are votes of confidence• Links from related pages or sites• Related anchor textwww.site-seeker.com © 2011 Site-Seeker, Inc.

SEO: What does it take to rank (organically)?Credibility• Social Signals (Author / Human/Social Authority)• Twitter – authoritative people lend their authority to pages they tweet• ReTweets are the new links• Facebook ?• LinkedIn ?www.site-seeker.com © 2011 Site-Seeker, Inc.

Client Found for “Name” Searches Search Terms May-June “Name" “Non-Name” Old Site 394 861 New Site 396 1674 Additional Traffic 2 813 (Visitors) % Increase 0.5% 94.4% # of Visitors that searched by NAME – stayed the samewww.site-seeker.com © 2011 Site-Seeker, Inc.

Stickiness Sticky Rate Visitors Staying On Site May-June “Non- “Non- “Name" “Name" Name” Name” Old 43.40% 20.30% 170 175 New 54.3% 28.7% 215 481 Additional Visitors Staying On Site 45 306 % Over Pervious Year 26.5% 174.9% Visitors that searched by name are now finding more value and staying on site longer.www.site-seeker.com © 2011 Site-Seeker, Inc.

Summary 1) Social Media increases Search Engine brand visibility 2) Search Marketing is easier when leveraging the content distribution and link power of Social Media 3) You generate more traffic and become the expert by promoting quality content through SEO and Social Media Brian Bluff President & Co-Founder Site-Seeker, Inc. @BrianBluff brianbluff@site-seeker.comwww.site-seeker.com © 2011 Site-Seeker, Inc.

Social media bootstrap marketing brian bluff

by Brian Bluff on Mar 16, 2011

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