Link Building Techniques - Sexy and New or Just Smart SEO


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Link Building Techniques - Sexy and New of Just Smart SEO. Jolt & Bolt - weekly injection of Internet Caffeine.

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Link Building Techniques - Sexy and New or Just Smart SEO

  1. 1. Link Building Techniques: Sexy & New or Just Smart SEO? Thursday, July 21, 2011 presented by Brian Bluff | Presidentpresents
  2. 2. Today s Agenda:•  Why links are important?•  Not all links are created equal – spammy and paid links•  Will spammy links help your ranking?•  Attributes of a good link•  The right way to develop links Site-Seeker, Inc. © 2011
  3. 3. Why links are important?Credibility•  Authority (PageRank)•  Incoming links are" votes of confidence•  Links from related" pages or sites•  Related anchor text•  Does not use the nofollow attribute
  4. 4. Not all links are created equalBad example of a paid link…•  Article titled "Transferring Money Overseas Using Wire Transfers" •  Target phrase not related to wire transfers. •  Although both contain the word transfer•  Article reads like it was written by a third grader•  Article has been copied, slightly modified, and republished on several websites Blah Transfer Blah•  No PageRank•  It is a follow link Site-Seeker, Inc. © 2011
  5. 5. Not all links are created equal•  Google frowns upon paid links•  Product reviews, online advertising, press releases and directories can also be viewed as paid links. •  But… Google says "Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:"•  Adding a rel="nofollow" attribute to the <a> tag•  Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file" Site-Seeker, Inc. © 2011
  6. 6. Not all links are created equal"Blog comment link•  HTML (links) permitted in comment field•  Not coded with the nofollow attribute•  PageRank (PR=2/10)So why is this bad?•  Article has nothing to do with my friend s products Blah Transfer Blah•  Page is spammy•  Post and comment have no substance Site-Seeker, Inc. © 2011
  7. 7. Will spammy links help your ranking?The simple answer is yes.BUT not like they used to. •  Not for competitive keywords•  Probably not for long. •  Google’s Panda update and efforts to devalue thin/low quality content have lessened the value of these techniques. Site-Seeker, Inc. © 2011
  8. 8. Attributes of a good link•  From a page with PageRank –" the higher the better•  Not coded with the nofollow attribute•  Not run of site links•  Text links•  Included in the body of a page•  Anchor text containing the target keyword phrase Site-Seeker, Inc. © 2011
  9. 9. So what is the right way to develop links?•  Basic premise – No one in their right mind is going to link from their content to your content unless your content supports the mission of their content. •  Ignores financial motivation involved in the selling of links or monetization of content•  Best approach –  Be involved in your industry –  Blog, write articles, press releases, speak, sponsor… participate Site-Seeker, Inc. © 2011
  10. 10. So what is the right way to develop links?•  Meaningful comment on an industry blog•  Link is nofollow•  Credible discussion•  Become known•  Build brand •  Publish article –  Noticed –  Read –  Trusted –  Link to This is the link You have to give before you get Site-Seeker, Inc. © 2011
  11. 11. So what is the right way to develop links?•  Article published on mortgage industry site•  We were credible•  Publisher gladly accepted article•  Publisher attributes" by linking to our site. –  Follow link –  Content is relevant –  No PageRank yet This is the link Site-Seeker, Inc. © 2011
  12. 12. What to do with the info?•  Learn more - read the complete blog post Sexy Link Building Techniques or Just Smart SEO? •  Start creating content•  Please comment on our blog so we can engage with you? •  We are here to help! Call or email Brian Bluff –  (315) 732-9281 ext. 11 – Site-Seeker, Inc. © 2011
  13. 13. QUESTIONS? Site-Seeker, Inc. © 2011