Internet marketing seo ppc centerstateceo

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CenterState CEO Internet Marketing for Business Presentation by Brian Bluff, President and Co-Founder, Site-Seeker, Inc.
SEO and PPC

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Internet marketing seo ppc centerstateceo

  1. 1. SEO and PPC CenterState CEO Brian Bluff President & Co-Founder Site-Seeker, Inc. @BrianBluff brianbluff@site-seeker.com 315.732.9281, 11www.site-seeker.com © 2011 Site-Seeker, Inc.
  2. 2. Vertical Websites Social Media Drive Your Website Convert Your website is a machine…. Measure and improvewww.site-seeker.com © 2011 Site-Seeker, Inc.
  3. 3. Vertical Websites Social Media 10,000 25% 12,500 12,500 Your Website 0.75% 0.75% 0.25%1.0% 75 94 125 More Money 25% 67%www.site-seeker.com © 2011 Site-Seeker, Inc.
  4. 4. Google is the Kingwww.site-seeker.com © 2011 Site-Seeker, Inc.
  5. 5. Add Syracuse NY search term – Address Internet Marketing, SEO, PPC and Local Searchwww.site-seeker.com © 2011 Site-Seeker, Inc.
  6. 6. SEO: What does it take to rank (organically)? Relevance •  Title tag •  Keywords and description •  H tags •  Content •  Alt tagswww.site-seeker.com © 2011 Site-Seeker, Inc.
  7. 7. SEO: What does it take to rank (organically)?Credibility•  PageRank•  Incoming links are votes of confidence•  Links from related pages or sites•  Related anchor textwww.site-seeker.com © 2011 Site-Seeker, Inc.
  8. 8. SEO: What does it take to rank (organically)?Credibility•  Social Signals (Author / Human/Social Authority)•  Twitter – authoritative people lend their authority to pages they tweet•  ReTweets are the new links•  Facebook ?•  LinkedIn ?www.site-seeker.com © 2011 Site-Seeker, Inc.
  9. 9. www.site-seeker.com © 2011 Site-Seeker, Inc.
  10. 10. Pay Per Click Management Process Research Search Engine Website Filter Filter Filter Filter Hi KW Hi Ad Lo Site Hi Goal Relevance CTR Bounce Conv. KW KW KW KW KW Client KW Ad Ad Ad Ad Ad Adwww.site-seeker.com © 2011 Site-Seeker, Inc.
  11. 11. Pay Per Click Management Process Research Search Engine Website Filter Filter Filter Filter Hi KW Hi Ad Lo Site Hi Goal Relevance CTR Bounce Conv. KW KW KW KW KW Quality Score Client KW Lower Cost Per Click Ad Ad Ad Higher position Ad Ad Ad $ $ $ $ $www.site-seeker.com © 2011 Site-Seeker, Inc.
  12. 12. Before you start establish a baseline & benchmarks •  What keywords are you targeting? •  How much traffic are you getting now? •  What is a successful visit? •  How many successful visits does my site receive per month now? •  Where is my traffic coming from now? •  What is my site’s/important page’s bounce rate?www.site-seeker.com © 2011 Site-Seeker, Inc.
  13. 13. Thank You! Brian Bluff President & Co-Founder Site-Seeker, Inc. @brianbluff brianbluff@site-seeker.com 315.732.9281, 11www.site-seeker.com © 2011 Site-Seeker, Inc.
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