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Internet Marketing for Manufacturers and Technology Businesses
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Internet Marketing for Manufacturers and Technology Businesses

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Video: Internet Marketing Lessons Learned from Rick Short, Indium Corporation and Brian Bluff, Site-Seeker, Inc.

Video: Internet Marketing Lessons Learned from Rick Short, Indium Corporation and Brian Bluff, Site-Seeker, Inc.

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  • Ytd – a single blog article I wrote in 2008 attracted visititors for ove 160 different keywords containing the word B2B.

Internet Marketing for Manufacturers and Technology Businesses Presentation Transcript

  • 1. What’s new in Internet marketing for manufacturing and tech businesses
    Brian Bluff
    President & Co-Founder
    Site-Seeker, Inc.
    @BrianBluff
    brianbluff@site-seeker.com
    315.732.9281, 11
  • 2. Agenda
    • Video – Lessons learned and advice from Indium Corporation’s Rick Short, Director of Marketing and Communications
    • 3. Case Study – Marketing through the recession, Ron Wright, Corporate Sales Engineering Manager, Gear Motions, Inc.
    • 4. New from the search engines – Google Panda’s impact on B2B manufacturers, high tech and industrial companies
  • 5. How did you get here?
  • 6.
  • 7. Twitter
    Published
    Print
    Media
    Social
    Media
    Tech
    Paper
    Published
    Online
    Media
    Website
    Blog
    Post
    Conference
    Presentation
    Market
    Sheet
    Intranet/
    eLiterature
    White
    Paper
    Press
    Release
    Application
    Note
    LinkedIn
    YouTube
    SlideShare
    Facebook
    Maximize Opportunities
    Multi-purpose Content
    Engaging:
    - fans
    - markets
    - customers
    Email
    Campaign
  • 8. Who is your audience?
  • 9. How do prospects engage?
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. How do get it all done?
  • 15. Rick’s advice for b2b companies?
  • 16. Case Study: Marketing Through the Recession
  • 17. Yesterday Today Tomorrow
    ???
  • 18. Why Google Panda (Farmer Update) Will Blindside B2b Companies
    • Google algorithm update that decreased the rank of websites and pages with low quality content
    • 19. Live 24 February, 2011
    • 20. Impacted 12% of all us Google search results
  • Indicators that a b2b company's website was impacted by Google Panda
    2/22/11
    68% less impressions
  • 21. Indicators that a b2b company's website was impacted by Google Panda
    After
    Before
  • 22. What makes b2b sites particularly vulnerable to negative consequence from Google Panda?
    • B2B site owners don’t monitor web analytics data
    • 23. Non-organic traffic can mask fluctuations in lower volume organic traffic
    • 24. Pinning minor traffic fluctuations in traffic on Panda/Farmer is tough
    • 25. Total site traffic may have increased
  • Questions!
    Brian Bluff
    President & Co-Founder
    Site-Seeker, Inc.
    @brianbluff
    brianbluff@site-seeker.com
    315.732.9281, 11
  • 26. Google
    • Influenced by:
    • 27. Understanding SEO principles
    • 28. Frequency of posts
    • 29. Attention to detail
  • Twitter
    • Influenced by:
    • 30. Quality of content
    • 31. Number of followers
    • 32. Tweet volume
  • LinkedIn
    • Influenced by:
    • 33. Number of connections
    • 34. Profile updates
    • 35. Discussions created
    • 36. Popularity of discussions (comments)