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International seo, Gobal Search Engine Optimization
International seo, Gobal Search Engine Optimization
International seo, Gobal Search Engine Optimization
International seo, Gobal Search Engine Optimization
International seo, Gobal Search Engine Optimization
International seo, Gobal Search Engine Optimization
International seo, Gobal Search Engine Optimization
International seo, Gobal Search Engine Optimization
International seo, Gobal Search Engine Optimization
International seo, Gobal Search Engine Optimization
International seo, Gobal Search Engine Optimization
International seo, Gobal Search Engine Optimization
International seo, Gobal Search Engine Optimization
International seo, Gobal Search Engine Optimization
International seo, Gobal Search Engine Optimization
International seo, Gobal Search Engine Optimization
International seo, Gobal Search Engine Optimization
International seo, Gobal Search Engine Optimization
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International seo, Gobal Search Engine Optimization

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International SEO explained. Learn how to make your website relevant to a worldwide audience or target a specific country.

International SEO explained. Learn how to make your website relevant to a worldwide audience or target a specific country.

Published in: Business, Technology, Design
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  • 1. International Search Engine Marketing Brian Bluff President & Co-Founder Site-Seeker, Inc. @BrianBrian brianbluff@site-seeker.com 315.732.9281 x 11www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 2. 28% •  70% of all Searches are NOT in Englishwww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 3. Google Captures 85% of All Searches Worldwide % Global Market Share 0.42 0.63 3.11 0.2 3.52 5.38 Google Yahoo Baidu Bing Ask AOL Other 85.75 Competition in: China, Russia, Japan, Koreawww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 4. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 5. SEO: What does it take to rank (organically)? Relevance •  Title tag •  Keywords and description •  H tags •  Content •  Alt tagswww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 6. SEO: What does it take to rank (organically)? Credibility •  Authority (PageRank) •  Incoming links are votes of confidence •  Links from related pages or sites •  Related anchor textwww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 7. SEO: What does it take to rank (organically)? Credibility •  Social Signals (Author / Human/Social Authority) •  Twitter – authoritative people lend their authority to pages they tweet •  ReTweets are the new links •  Facebook ? •  LinkedIn ?www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 8. Importance of Keyword Research•  First step to positioning your website in the path of prospects•  Facilitates content developmenthttps://adwords.google.com/select/ KeywordToolExternalwww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 9. What is the World-Wide Opportunity (Search Volume) for your Products (Keywords)?www.site-seeker.com www.google.com/landing/exporttool/ © 2010 Site-Seeker, Inc.
  • 10. Geotarget Your Website Strong Signal •  ccTLD or •  gTLD - Webmaster Tools o Subdirectory: www.yoursite.com/au/ o Subdomain: au.yoursite.com Weaker But Important Signals •  Server location •  Addresses and phone numbers •  Language •  Currency •  Local links •  Local search engine business listingswww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 11. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 12. Avoiding Localization Mistakes • Plan • Single point of control • Local flexibility • Don’t use free/cheap translation services • Get smart to searchwww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 13. Technical Challenges • Managing domain/URL plan and hosting platforms • Indexation issues • Right to left scripts and double byte character sets • Duplicate content • Tools built in a single language • Automation of SEO elements • Multiple search engineswww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 14. © 2009 Site-Seeker, Inc.www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 15. © 2009 Site-Seeker, Inc. Finland Swedenwww.site-seeker.com Norway © 2010 Site-Seeker, Inc.
  • 16. Keys to Successful Search Engine Marketing •  Single point of control •  Multiple points of input •  Unified Design/Brand •  Single CMS/platform •  Own site(s) linking strategywww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 17. Keys to Successful Search Engine Marketing •  Define the opportunity •  Develop a plan – vision, key metrics, strategies, action plans •  Avoid short cuts •  Build and train a team knowledgeable about search •  Integrate SEO into platform and content development process •  Understand local regulatory and cultural issueswww.site-seeker.com © 2010 Site-Seeker, Inc.
  • 18. Thank You! Brian Bluff President & Co-Founder Site-Seeker, Inc. @BrianBrian brianbluff@site-seeker.comwww.site-seeker.com © 2010 Site-Seeker, Inc.

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