International Search Engine Marketing<br />Brian Bluff<br />President & Co-Founder<br />Site-Seeker, Inc. <br />@BrianBria...
28%<br /><ul><li>70% of all Searches are NOT in English</li></li></ul><li>Google Captures 85% of All Searches Worldwide<br...
SEO: What does it take to rank (organically)?<br />Relevance<br /><ul><li>Title tag
Keywords and description
H tags
Content
Alt tags</li></li></ul><li>SEO: What does it take to rank (organically)?<br />Credibility<br /><ul><li>Authority (PageRank)
Incoming links are votes of confidence
Links from related pages or sites
Related anchor text </li></li></ul><li>SEO: What does it take to rank (organically)?<br />Credibility<br /><ul><li>Social ...
Twitter – authoritative people lend their authority to pages they tweet
ReTweets are the new links
Facebook ?
LinkedIn ?</li></li></ul><li>Importance of Keyword Research<br /><ul><li>First step to positioning your website in the pat...
Facilitates content development </li></ul>https://adwords.google.com/select/KeywordToolExternal<br />
What is the World-Wide Opportunity (Search Volume) for your Products (Keywords)?<br />www.google.com/landing/exporttool/<b...
Geotarget Your Website<br />Strong Signal<br /><ul><li>ccTLD or
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International SEO and Global Internet Marketing

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International SEO Seminar Presentation by Bran Bluff, President and CO-Founder of Site-Seeker, Inc.

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  • English speaking peopleare by far the biggest users of the Internet. But this only represents 28% of the Internet populationThat means 70 % speak, read and write other languages besides EnglishThat means that 70% of all searches ARE NOT in EnglishIf you want to sell to this 70%, over a billion people, you need to give them content they can and will read, content in their own language.360M internet users china45M Internet users russia
  • Google is the king, the top of the heap, the big dog. Competition – china: baidu (150 char title, h1, 1st few sentences), Yandex #2 but close to G#1 (ads), Japan (Google Japan powered by yahoo), Korea Naver.
  • International SEO and Global Internet Marketing

    1. 1. International Search Engine Marketing<br />Brian Bluff<br />President & Co-Founder<br />Site-Seeker, Inc. <br />@BrianBrian<br />brianbluff@site-seeker.com<br />315.732.9281 x 11<br />
    2. 2. 28%<br /><ul><li>70% of all Searches are NOT in English</li></li></ul><li>Google Captures 85% of All Searches Worldwide<br />Competition in: China, Russia, Japan, Korea<br />
    3. 3.
    4. 4. SEO: What does it take to rank (organically)?<br />Relevance<br /><ul><li>Title tag
    5. 5. Keywords and description
    6. 6. H tags
    7. 7. Content
    8. 8. Alt tags</li></li></ul><li>SEO: What does it take to rank (organically)?<br />Credibility<br /><ul><li>Authority (PageRank)
    9. 9. Incoming links are votes of confidence
    10. 10. Links from related pages or sites
    11. 11. Related anchor text </li></li></ul><li>SEO: What does it take to rank (organically)?<br />Credibility<br /><ul><li>Social Signals (Author /Human/Social Authority)
    12. 12. Twitter – authoritative people lend their authority to pages they tweet
    13. 13. ReTweets are the new links
    14. 14. Facebook ?
    15. 15. LinkedIn ?</li></li></ul><li>Importance of Keyword Research<br /><ul><li>First step to positioning your website in the path of prospects
    16. 16. Facilitates content development </li></ul>https://adwords.google.com/select/KeywordToolExternal<br />
    17. 17. What is the World-Wide Opportunity (Search Volume) for your Products (Keywords)?<br />www.google.com/landing/exporttool/<br />
    18. 18. Geotarget Your Website<br />Strong Signal<br /><ul><li>ccTLD or
    19. 19. gTLD - Webmaster Tools
    20. 20. Subdirectory: www.yoursite.com/au/
    21. 21. Subdomain: au.yoursite.com</li></ul>Weaker But Important Signals<br /><ul><li>Server location
    22. 22. Addresses and phone numbers
    23. 23. Language
    24. 24. Currency
    25. 25. Local links
    26. 26. Local search engine business listings</li></li></ul><li>
    27. 27. Avoiding Localization Mistakes<br /><ul><li>Plan
    28. 28. Single point of control
    29. 29. Local flexibility
    30. 30. Don’t use free/cheap translation services
    31. 31. Get smart to search</li></li></ul><li>Technical Challenges<br /><ul><li>Managing domain/URL plan and hosting platforms
    32. 32. Indexation issues
    33. 33. Right to left scripts and double byte character sets
    34. 34. Duplicate content
    35. 35. Tools built in a single language
    36. 36. Automation of SEO elements
    37. 37. Multiple search engines</li></li></ul><li>© 2009 Site-Seeker, Inc.<br />
    38. 38. © 2009 Site-Seeker, Inc.<br />Finland<br />Sweden<br />Norway<br />
    39. 39. Keys to Successful Search Engine Marketing<br /><ul><li>Single point of control
    40. 40. Multiple points of input
    41. 41. Unified Design/Brand
    42. 42. Single CMS/platform
    43. 43. Own site(s) linking strategy </li></li></ul><li>Keys to Successful Search Engine Marketing<br /><ul><li>Define the opportunity
    44. 44. Develop a plan – vision, key metrics, strategies, action plans
    45. 45. Avoid short cuts
    46. 46. Build and train a team knowledgeable about search
    47. 47. Integrate SEO into platform and content development process
    48. 48. Understand local regulatory and cultural issues</li></li></ul><li>Thank You!<br />Brian Bluff<br />President & Co-Founder<br />Site-Seeker, Inc. <br />@BrianBrian<br />brianbluff@site-seeker.com<br />

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