Biz buzz getting to the top with seo

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Biz buzz getting to the top with seo

  1. 1. Getting to the Top with Search Engine Optimization Brian Bluff President & Co-Founder Site-Seeker, Inc. @ssiBrian www.site-seeker.com © 2010 Site-Seeker, Inc.
  2. 2. www.site-seeker.com © 2010 Site-Seeker, Inc.
  3. 3. www.site-seeker.com © 2010 Site-Seeker, Inc.
  4. 4. Blog Content www.site-seeker.com © 2010 Site-Seeker, Inc.
  5. 5. Technical Content as a Presentation www.site-seeker.com © 2010 Site-Seeker, Inc.
  6. 6. www.site-seeker.com © 2010 Site-Seeker, Inc.
  7. 7. www.site-seeker.com © 2010 Site-Seeker, Inc.
  8. 8. Vertical Websites Social Media Return on Investment Your Website Your website is a machine…. www.site-seeker.com © 2010 Site-Seeker, Inc.
  9. 9. SEO in a nut shell Be •  Found •  Readable •  Relevant •  Credible Get •  Ranked •  Traffic •  Conversions www.site-seeker.com © 2010 Site-Seeker, Inc.
  10. 10. SEO Website Structure • Navigation • Organization of Code and Link Structure • XML sitemap • robots.txt • Tags: Title, Header, Keyword, Description, Alt Img • Content – Keyword Research, Content Rewrite (keyword density etc) • Analytics – install or verify GA, establish conversion funnels www.site-seeker.com © 2010 Site-Seeker, Inc.
  11. 11. SEO Ongoing SEO Challenges • Research and develop inbound links • Create Authority - Create Content Pages for: • social media • micro sites • 301 redirects from alternate domains • Vertical search • Ongoing – SEO Efforts are a fluid and ongoing process: • Touching and addressing all items listed above as well. • Addressing website performance, strengths and weaknesses as identified in GA reporting. www.site-seeker.com © 2010 Site-Seeker, Inc.
  12. 12. Keyword Selection - Summary “Keyword” •  Use words and phrases that your customers use •  Examine competitor’s keywords •  Don’t let the website designer pick your keywords •  Understand how various social media platforms work and where to use keywords www.site-seeker.com © 2010 Site-Seeker, Inc.
  13. 13. What terms do prospects use…? Monthly Search Keywords Volume car insurance 6,857,676 auto insurance quote 2,427,086 auto cheap insurance 714,028 auto insurance company 335,360 car insurance rate 299,114 online car insurance 88,221 online auto insurance quote 47,754 low cost car insurance 38,952 new york car insurance 37,496 www.site-seeker.com © 2010 Site-Seeker, Inc.
  14. 14. Do they want to shop locally? Keywords Monthly Search Volume state farm canada 252 state farm houston 147 state farm new york 140 state farm texas 140 state farm austin 123 www.site-seeker.com © 2010 Site-Seeker, Inc.
  15. 15. Web Analytics Is... the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. - Wikipedia www.site-seeker.com © 2010 Site-Seeker, Inc.
  16. 16. •  Free •  Vast amount of easy to understand data •  Integration with other Google services • Google AdWords • Google Site Optimizer •  Custom automated reporting www.site-seeker.com © 2010 Site-Seeker, Inc.
  17. 17. Engage your visitors with easy to use contact forms www.site-seeker.com © 2010 Site-Seeker, Inc.
  18. 18. Short Form Submission October 2009 120 Long Forms Submitted 142 Short Forms Submitted 262 Total 114.75% www.site-seeker.com © 2010 Site-Seeker, Inc.
  19. 19. Establish Baseline & Benchmarks •  What keywords do you want to rank for? •  What will you measure to determine effectiveness? •  RFQ’s, Phone calls, Increased traffic, position •  Establish Conversion Funnels and measure www.site-seeker.com © 2010 Site-Seeker, Inc.
  20. 20. Questions Brian Bluff President & Co-Founder Site-Seeker, Inc. @ssiBrian brianbluff@site-seeker.com www.site-seeker.com © 2010 Site-Seeker, Inc.

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