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Social Media for Job Seekers


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Leveraging Social Media in Your Job Search

Leveraging Social Media in Your Job Search

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  • 1. 1
    Employment Connection Group
    November 3rd, 2009
    Leveraging Social Media in Your Job Search
    Brian Bierbaum
    Twitter: @BrianBierbaum
  • 2. Agenda
    What to Get Out of Today
    What are employers looking for
    The Good:
    How To manage your digital footprint
    General tips to keep your digital footprint safe (for you and your employer)
    The Bad:
    The dark side of social media
  • 3. Who Am I?
    I am Brian Bierbaum
    Relationship Status: Married
    Birthday: November 14, 1982
    Current City: Minneapolis, MN
    Hometown: Plymouth, MN
    I enjoy Mountain Biking,
    Scuba Diving, Running, and anything outside.
    I am a Scorpio
    I am the Vice President of Interactive at Priority
    I am a Person.
  • 4. Who Am I?
    However….. I am also a Brand
  • 5. Who Am I?
    It is all Archived and Available to…
  • 6. Social Media
    User Generated Content = Building Your Digital Footprint
  • 7. HR
    What Are Employers Looking For in a Recession?
  • 8. HR - Goals
    The Same Things They Were Before The Recession!
    • Education
    • 9. Experience
    • 10. Good communication skills (modern)
    • 11. Computer Skills
    • 12. Reading comprehension and great writing ability
    • 13. A clean background and good references
  • HR
    = Frienemy
  • 14. Our Understanding
    Protecting You
    3 Easy Ways to start protecting your digital footprint
    Own Profiles on the Top Social Sites
    Buy Your Domain Name
    Monitor Your Name
  • 15. Our Understanding
    Building You
    2 EASY steps to start building a positive digital footprint
    Customize your profiles
    Get involved in the discussions
    Your digital footprint needs to be:• Compelling to your audience• Authentic• Consistent• Well-known
  • 16. Our Understanding
    Big No No…
    Example of How Not to Get a Job Via Social Networks
    Theconnor Tweet:
    “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
    Tim Levad’s Response (Employee at Cisco):
    timmylevad: @theconnor Who is the hiring manager. I'm sure they would love to know that you will hate the work. We here at Cisco are versed in the web.
  • 17. Our Understanding
    Big No No…
    The Famous “I Need a Job” Bio
    Closely related to the blank bio, this is the bio that simply says “I have a degree in _____X_____ and I’m looking for a job.”
  • 18. Our Understanding
    Keeping Your Job
    Do Not…
    Give out tips on how to stalk your co-worker
  • 19. Our Understanding
    Keeping Your Job
    Do Not…
    Tell everyone how much you hate your boss
  • 20. Our Understanding
    Keeping Your Job
    Do Not…
    Tweet about failing your random drug test
  • 21. Our Understanding
    Keeping Your Job
    Do Not…
    Share that you got fired on your very first day at a new job
  • 22. Questions?
    Brian Bierbaum
    Twitter: @BrianBierbaum