Social Media for Job Seekers


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Leveraging Social Media in Your Job Search

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Social Media for Job Seekers

  1. 1. 1<br />Employment Connection Group<br />November 3rd, 2009<br />Leveraging Social Media in Your Job Search<br />Brian Bierbaum<br /><br />Twitter: @BrianBierbaum<br />
  2. 2. Agenda<br />What to Get Out of Today<br />What are employers looking for<br />The Good:<br />How To manage your digital footprint<br />General tips to keep your digital footprint safe (for you and your employer)<br />The Bad:<br />The dark side of social media<br />
  3. 3. Who Am I?<br />I am Brian Bierbaum<br />Relationship Status: Married<br />Birthday: November 14, 1982<br />Current City: Minneapolis, MN<br />Hometown: Plymouth, MN<br />I enjoy Mountain Biking,<br />Scuba Diving, Running, and anything outside.<br />I am a Scorpio<br />I am the Vice President of Interactive at Priority<br />I am a Person.<br />
  4. 4. Who Am I?<br />However….. I am also a Brand<br />
  5. 5. Who Am I?<br />It is all Archived and Available to…<br />Everyone<br /> <br />
  6. 6. Social Media<br />User Generated Content = Building Your Digital Footprint<br />
  7. 7. HR<br />What Are Employers Looking For in a Recession?<br />
  8. 8. HR - Goals<br />The Same Things They Were Before The Recession!<br /><ul><li>Education
  9. 9. Experience
  10. 10. Good communication skills (modern)
  11. 11. Computer Skills
  12. 12. Reading comprehension and great writing ability
  13. 13. A clean background and good references</li></li></ul><li>HR<br />= Frienemy<br />
  14. 14. Our Understanding<br />Protecting You<br />3 Easy Ways to start protecting your digital footprint<br />Own Profiles on the Top Social Sites<br />Buy Your Domain Name<br />Monitor Your Name<br />
  15. 15. Our Understanding<br />Building You<br />2 EASY steps to start building a positive digital footprint<br />Customize your profiles<br />Get involved in the discussions<br />Your digital footprint needs to be:• Compelling to your audience• Authentic• Consistent• Well-known<br />
  16. 16. Our Understanding<br />Big No No…<br />Example of How Not to Get a Job Via Social Networks<br />Theconnor Tweet:<br />“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”<br />Tim Levad’s Response (Employee at Cisco):<br />timmylevad: @theconnor Who is the hiring manager. I&apos;m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.<br />
  17. 17. Our Understanding<br />Big No No…<br />The Famous “I Need a Job” Bio <br />Closely related to the blank bio, this is the bio that simply says “I have a degree in _____X_____ and I’m looking for a job.”<br />
  18. 18. Our Understanding<br />Keeping Your Job<br />Do Not…<br />Give out tips on how to stalk your co-worker<br /><br />
  19. 19. Our Understanding<br />Keeping Your Job<br />Do Not…<br />Tell everyone how much you hate your boss<br /><br />
  20. 20. Our Understanding<br />Keeping Your Job<br />Do Not…<br />Tweet about failing your random drug test<br /><br />
  21. 21. Our Understanding<br />Keeping Your Job<br />Do Not…<br />Share that you got fired on your very first day at a new job<br /><br />
  22. 22. Questions?<br />Brian Bierbaum<br /><br />Twitter: @BrianBierbaum<br /><br />952.920.9909<br />