Social Media and MPD--CSU 2011
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Social Media and MPD--CSU 2011

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Presentation given by Brian Barela and Dan Birch at the US Staff Conference 2011.

Presentation given by Brian Barela and Dan Birch at the US Staff Conference 2011.

Outlines a basic strategy for mpd and social media as well as tips and tactics to increase effectiveness.

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Social Media and MPD--CSU 2011 Social Media and MPD--CSU 2011 Presentation Transcript

  • social media and fundraising raisecommunicate personally money
  • communication patterns have changed
  • some tools don’t work as they used to
  • social media and fundraising raisecommunicate personally money
  • listen closelyrespond personallymanagable
  • real people, not names on a list
  • steward time welllive out your callenjoy & thrive
  • abandoned facebook pages2 year old blogs10,000 unverified emailssame information sharedin the same way in 4 differentplaces
  • we love to shout!
  • social media and fundraisingtailor social media intoan overall communicationstrategy
  • exercise #1--tailor email
  • social media and fundraisingwhat is unique about? viewing an email on a laptop? viewing an email on a blackberry? viewing an email on an iPhone/Android?
  • real people, not names on a list
  • every supporter has unique preferences 60 years old He travels 3x a month Loves his iPad She babysits grandkids Loves her Macbook 10 years on team
  • social media and fundraising McDonalds tailors delivery of food to the preferences of it’s customers
  • social media and fundraisingtray = everyonebag = people in a hurryslide = families with kids
  • social media and fundraisingGod at Work Mediaemail = on the go or atyour deskpaper = at homemobile = on demandfacebook = when online
  • social media and fundraisingnottime tailoring
  • social media and fundraisingcompetition for attentionscanning than readingpreferences & channelspeople raising money
  • mastering email
  • social media and fundraisingEmail Sent From A Personal Account cannot track who opens and clicks not mobile friendly PDF attachment same as paper letter hard to keep your list up to date impersonal
  • social media and fundraisingemail service allows youto tailor and track Godat Work media forsmartphones & laptops
  • social media and fundraisingtailor
  • social media and fundraisingtrack
  • social media and fundraising track
  • social media and fundraisingemail service allows youto learn the preferencesof your supporters
  • social media and fundraising
  • exercise #2--master email
  • social media and fundraisinghow can you use the datafrom an email service tocommunicatepersonally?
  • social media and fundraisingtips make title & length mobile friendly only link to 1-2 other places change the title EVERY time alternate ministry & personal only link to your blog consider segmenting list track opens and clicks
  • social media and fundraisingBeginner Sign up for Mailchimp and try it with top 20 supporters Craft Compelling TitlesIntermediate Brand to match website Link to Blogs/Videos Segment List into New,Advanced Top 10, and General Refine content
  • mastering facebook
  • the newsfeed! the website?
  • social media and fundraisingthe destination has changed:
  • social media and fundraising website facebookposts information groups informationsorted by a person sorted by peoplespoke on a wheel hub of a wheellocal grocery store Walmart“surf” the web “scan” the newsfeed
  • social media and fundraising newsfeed statistics
  • 1/500.002%
  • 250 Million
  • 90 Billion
  • social media and fundraisingif the newsfeed is the place where most people prefer to read online content how can sending someone to a website come across as impersonal?
  • social media and fundraisingnottime tailoring
  • social media and fundraising best: worst: awareness transactendearment attention
  • social media and fundraising “Push” “Pull” awareness listenendearment engage attention segment
  • social media and fundraising what are some benefits tochecking the facebook profile of a supporter before calling/writing?
  • exercise #2--master facebook
  • social media and fundraisingIdeal Post on Facebookupload a photoshare a link and info asa commentlike the post
  • social media and fundraising
  • social media and fundraisingtips do not create a facebook page use your profile and a list instead include a photo in every update you and your family first, ministry second make posts “scannable”
  • social media and fundraising Beginner Add every person in database as a friend Take screenshots of God stories Set up a listIntermediate Use list to research interests Integrate their interests into communications
  • social media and fundraisingAdvanced Send out regular, targeted to your list that help your supporters get to know you first, and your ministry second.
  • mastering websites
  • social media and fundraising Your Online Home
  • social media and fundraisingcontrol of how it looksownership of the contentopportunities for interactiondetailed statistics“prosonal” than facebook
  • social media and fundraising
  • social media and fundraisingIntegrate Blog with Email
  • same headeras blog uses a link to blog
  • social media and fundraisingIntegrate Blog with Facebook
  • comment wa link to bloginvitation toread moreon blog
  • social media and fundraisingIdeal Blog PostOne large picture2-4 sentences
  • exercise #2--master blogs
  • social media and fundraisingElements of a Standard Website Ample Website Simple and Clear Header Content Area = 2/3 Sidebar = 1/3
  • header sidebar = 1/3 content area = 2/3ample whitespace ample whitespace
  • social media and fundraisingGo to the website of your neighbor andevaluate their site based on a clear header,content area = 2/3, sidebar area = 1/3, andwhitespace
  • social media and fundraisingtips more women than men read blogs more women than men write checks set a posting schedule and stick with it--1-2x a week wordpress.com 2011 theme
  • social media and fundraising Start a free blog onBeginner wordpress.com Post 1x a week Brand blog with aIntermediate professionally designed header Increase posting frequencyAdvanced Connect it more intentionally to other communications
  • youtube & linkedInCharlie bit Add you to mymy finger! professional network, I’d like to...
  • social media and fundraisingKeep it short--1 MinuteUse Your Smartphoneor Web-CamUse “Unlisted”toPersonalizeEmbed on Your Website
  • social media and fundraising“Unlisted YouTube Videos” Only people who know the link can view it Will not appear in search results Do not need a YouTube account to view
  • social media and fundraising“Unlisted YouTube Videos” Create personalized videos with ease Use their name in title & in video Can use email, text, facebook to share
  • social media and fundraisingEmbed on your website for a personal experience
  • social media and fundraisingEmbed on Your Website Integrated look and feel (compared to YouTube chanel) Track number of views on website and YouTube video Opportunity to explore website (options can create more personalized experience)
  • social media and fundraisingBeginner Shoot a 1 minute video with smartphone & upload to YouTubeIntermediate Interview someone from ministry or on location Record private, personalizedAdvanced thank you to top 10 donors
  • social media and fundraisingGet to know potentialsupporters beforeappointmentOnly add as aconnection after youhave metGreat for getting toknow professional side
  • social media and fundraisingGet to know potential supporters before apt Common interests Other non-profits Mutual Friends
  • Putting it Altogether
  • social media and fundraisingTwo students trust Christ
  • social media and fundraisingTailor to Paper Prayer Letter
  • branded header November 2011 t wo s tu de n ts t rus t c h r i s t scannable Lorem ipsum dolor sit amet, et nulla nisl nulla lacus itaque, picture orci a dignissim varius ante curabitur vitae, vestibulum so- dales erat neque orci. Mauris tincidunt luctus, lorem est sed lacinia a ornare mattis, eum in, mauris augue, et aliquam nec phasellus nascetur. Erat sus- pendisse nisl venenatis, arcu libero. Morbi auctor ipsum nec, bibendum magnis nonummy tempor odio sed, ac nunc pre- tium, imperdiet dis volutpat cras. Imperdiet at tortor. Ves- tibulum donec, morbi augue duis id, feugiat non, ac vel malesuada, neque vehicula. Ipsum sed ultrices, vitae nunc pr ay e r re que sts Lorem ipsum dolor sit amet, et nulla nisl nulla lacus itaque, orci a dignissim varius ante curabitur vitae, vestibulum so- dales erat neque orci. Mauris tincidunt luctus, lorem est sed lacinia a ornare mattis, eum in,invitation to mauris augue, et aliquam nec phasellus nascetur. Erat sus- we had family pictures taken before winread more t h ebar el afami ly.com/nove mber read more about Tyler and Susie: photographer captured any good shon blog Thank you for partnering with us in reaching students around the world for Christ! Your investment encourages us to continue to trust God to change the world!
  • social media and fundraisingTailor to Email Service
  • brandedheaderuses a link allowsintegrates donorvideo to choose to find out morescannablepicture
  • social media and fundraisingTailor to Your Website
  • brandedheadercan clickon linksto readmoreembedsvideo
  • social media and fundraisingTailor to Facebook
  • scannable large image picture as lead “liked”invitation toread more comment won blog a link to blog
  • social media and fundraisingTailor to Mobile
  • branded headereasy toread onsmall screen uses a link
  • real people, not names on a list
  • social media and fundraising communicate personally
  • social media and fundraising raise money
  • steward time welllive out your callenjoy & thrive