Recruiting for Winter Conference Using Digital

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JW Marriott
Indianapolis, IN
September 15, 2012

Published in: Technology, Business
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Recruiting for Winter Conference Using Digital

  1. 1. Connecting Digital to Winter Conference Recruiting September 15, 2012 JW Marriott, Indianapolis
  2. 2. Workshop OutlineThink Digital, Not Just Social Connecting Digital Workshop
  3. 3. Workshop Outline•  Digital Includes •  Email •  SMS •  Websites •  Social Media (Facebook, Twitter, Instagram, etc) Connecting Digital Workshop
  4. 4. Workshop OutlineThink Connected, Not Separated Connecting Digital Workshop
  5. 5. Workshop Outline•  The Students You Are Recruiting See and Hear All of Your Communications as One. •  If print looks and says different things than Facebook, you are diluting your message and confusing people. Connecting Digital Workshop
  6. 6. Workshop OutlineMeasure & Analyze Connecting Digital Workshop
  7. 7. Workshop Outline•  Measuring your digital efforts allows you to make effective changes throughout your recruiting efforts. •  Facebook Insights •  Hootsuite, Buffer App •  Mailchimp Connecting Digital Workshop
  8. 8. Workshop OutlineTalk to Groups, Not the Masses Connecting Digital Workshop
  9. 9. Workshop Outline•  There are distinct groups of students that you are recruiting. •  Returning Student (Leader) •  Returning Student (Non-Leader) •  New Student (Frosh-Soph) •  New Student (Junior-Senior) Connecting Digital Workshop
  10. 10. Workshop Outline•  Tactics and Questions for Each Channel •  SMS •  Email •  Websites •  Facebook •  Twitter Connecting Digital Workshop

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