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MPD 2.0
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  • Transcript

    • 1. mpd 2.0 brian barela dan birch director of new media new staff raising support strategies
    • 2. dan’s experience
    • 3. past: multiple touches with text-driven content
    • 4. prayer letter • mostly text •1-2 pictures Email •as an attachment Facebook Website •copy and paste •Link to download
    • 5. Problems: • fails to leverage online platform (text boring online) • same content in multiple places • i like shirts--but i don't wear shirts on my feet or in place of pants • no statistics-- “is anyone reading or downloading this?”
    • 6. solution: multiple TEXTURED touches
    • 7. mpd content •text •pictures •video Email Website •multi-media Facebook •multi-media •statistically driven •effective distribution •statistically driven • maximum exposure
    • 8. Solution 1--Beginner • Home Base--Wordpress.com Blog (not self-hosted) ◦ easy to maintain ◦ provides statistics ◦ average at search engine optimization ◦ cost: Free • Outposts ◦ Snail Mail Newsletter ◦ Email Newsletter--Mail Chimp ■ Provides statistics ■ Allows for multi-media content ■ Easy to share on Facebook, Email, etc ■ Free ◦ Facebook Group Page ◦ YouTube channel
    • 9. Solution 2--Intermediate/Advanced • Home Base--Self-Hosted Wordpress Blog ◦ harder to maintain ◦ more customizable ◦ provides statistics ◦ excellent at search engine optimization ◦ cost: $45 a year • Outposts ◦ Facebook Group ◦ YouTube channel ◦ Email Newsletter ◦ Snail Mail Newsletter ◦ Search Engine Results
    • 10. implementation •one hour consultation •2-4 hours follow up

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