Digital Competency for the Local Campus Ministry
Digital Competency for the Local Campus Overview 1. Philosophy 2. Goal 3. Ideal Outcomes 4. Digital Competency Deﬁnition 5. Case Studies 6. Digital Competency Key Metrics 7. Digital Competency Baseline 8. Framework Outline 9. Advisory Board 10. Pilot Project 11. Establish a Social Media Command Center 12. 3 Year Implementation Plan 13. Gamiﬁcation Ideas 14. Digital Web App to Accelerate Local Ministries 15. Best Practices Catalog
Philosophy and Goal1: Philosophy: Local campuses must be digitallycompetent to be effective.2: Goal: Increase the digital competency of the localcampus by a factor of 10 in 3 years.
3: Ideal Outcomes:•Millions of more exposures to the Gospel•Thousands of hours saved re-designing resources•Millions of hours invested in Gospel proclamation•Millions of new connections between ministry leadersaround the world•Millions of dollars in new ﬁnancial support•Hundreds of thousands of new volunteers around theworld•Thousands of new full-time staff
4: Working Deﬁnition of Digital Competency: “Implementing digital tools according to the best practices and current data on digital production and consumption.”
5: Establishing a Baseline for Digital Competency: 3 Case Studies of Large Non-Proﬁts with distributed and autonomous groups or teams, and compassion, service, and fundraising as part of their values or business strategy.
6: Case Study #1: Compassion Internationalwebsite: compassion.comcommunity website: ourcompassion.comblog: blog.compassion.comtwitter: twitter.com/compassionyoutube: http://www.youtube.com/user/CompassionIntlfacebook: https://www.facebook.com/compassionintl
6: Case Study #1: Compassion InternationalBlog Posts Facebook•1x per day •1.5x per day (5 day average)•Blog-grader: 94 •Fans: 130,902Tweets •Likes per 5 posts: 244.4 •Comments per 5 posts: 13.4•7.2 per day (5 day average) Shares per 5 posts: 2.8•Followers: 48,967 ••Following: 17,293 YouTube•Tweetgrader: 100 •189 Uploads •1,869 subscribers •757,405 total upload views •4,007 Views per upload
6: Case Study #2: Kickstarter.orghttp://www.kickstarter.com/http://www.kickstarter.com/blogtwitter.com/kickstarterwww.facebook.com/Kickstarter
6: Case Study #2: Kickstarter.orgBlog Posts Facebook•1x per day •1.6x per day (5 day average)•Blog-grader: 79 •Fans: 167,549Tweets •Likes per 5 posts: 21.6 •Comments per 5 posts: 1.8•1.6 per day (5 day average) •Shares per 5 posts: 1.4•Followers: 455,031•Following: 33•Tweetgrader: 100
6: Case Study #3: American Cancer Socity http://www.cancer.org/ www.facebook.com/AmericanCancerSociety www.twitter.com/#!/AmericanCancer http://www.youtube.com/user/AmerCancerSociety
6: Case Study #3: American Cancer SocityTweets Facebook•1.6 per day (5 day average) •1x per day (5 day average)•Followers: 236,328 •Fans: 275,762•Following: 199,446 •Likes per 5 posts: 164.6•Tweetgrader: 100 •Comments per 5 posts: 11.4 •Shares per 5 posts: 4.8YouTube•200 Uploads•3882 subscribers•2,833,070 total upload views•14,165 views per upload
7: Establishing a Digital Competency BaselineBefore a local campus begins the digital competency modulesthey must establish their baseline based on the followingmetrics:Facebook Website/Blog Twitter•Total Fans •Websitegrader: •Followers•Posts Per 5 Days •Posts Per 5 Days •Following•Likes Per Post •Comments Per Post •Tweets Per Day•Comments Per Post •Twittergrader:•Shares Per Post•Unique impressions per dayYouTube•Total Uploads•Subscribers•Total Views•Views per upload
7: Establishing a Digital Competency BaselineThe key metrics that determine digital competency: •Updates Per Day •Fans/Followers/Friends •Interactions Per Update •Viral Effect •Total Media AssetsThese metrics signal both a robust presence and intentionalinteraction online.
8: Framework Outline1.Establish an Online Presence2.Maintain and Update3.Listen, Interact, and Engage4.Share Resources Internally5.Capture and Distribute Local Media
8: Framework Outline1.Establish an Online Presence a. Decide on a “homebase” b. Set up the following accounts: i. Gmail Account ii. Facebook Page iii. Facebook Group iv. Blog powered by Wordpress or Tumblr v. Website (Blog can substitute or complement) vi. YouTube Channel vii. Twitter account
8: Framework Outline2. Maintain and Update a. At a minimum the # of updates must be: i. Facebook Page: 1x per day ii. Facebook Group: 1x per week iii. Twitter: 1x per day iv. Blog Post: 1x per week v. YouTube Video: 1x per week
8: Framework Outline3. Listen, Interact, and Engage a.Facebook i.Delete all inappropriate comments on Page wall ii.Comment on every question/request asked on the wall within 24 hours b. Twitter iii.Reply to every @ reply and DM within 24 hours c. Blog iv.Respond to every comment within 24 hours
8: Framework Outline4. Share Resources a.Google Docs Shared Folder i.Upload all resources created by staff, students, and volunteers. b. CruPress Green ii. Preformatted Word template that local campus can use to format and submit resources for approval.
8: Framework Outline5. Capture and Distribute Local Media a.One Social Media Owner Per Campus i.Checks Facebook and Twitter every day ii.Posts 1 Blog Post per wk iii.Primary responder to all online interactions b.Two Ministry Photographers i. 1Mobile ii. 1 Traditional Camera iii. Take minimum of 3 pictures at every event iv. Upload to Facebook within 12 hours
9: Advisory Boarda. 8 Members i. 5 Outsiders: Ensure that framework matches best practices, strategy, and tactics of market leaders ii. 3 Insiders: Help with application of best practices to CCC, suggest and guide direction
10: Pilot Project •3 Month Process • 1st Month i.Establish a baseline, measure social media efforts and results •2nd Month ii.Train staff and student leaders on digital competency modules, test and experiment with best practices •3rd Month iii.Practice digital competency modules, measure against 1st month
11: Establish a Social Media Command Centera. 5 Person Team i. Listen, Respond, Curate, Capture, Distribute
12: 3 Year Implementation Plan Every Campus Digitally Competent i. Year 1 i. 1-2 key campuses from each region participate in digital competency training ii. “Immerse and Disperse” 100 ﬁeld staff in Digital Competency training at Keynote iii. National Leader Summit--tailored digital training for executives
12: 3 Year Implementation Plan Every Campus Digitally Competent i. Year 2 i. 50% of local campuses in each region participate in digital competency ii. “Immerse and Disperse” 300 ﬁeld staff in Digital Competency training at Keynote
12: 3 Year Implementation Plan Every Campus Digitally Competent i. Year 3 i. 100% campuses participate in digital competency ii. “Immerse and Disperse” 500 ﬁeld staff in Digital Competency training at Keynote iii. National Leader Summit--tailored digital training for executives
13: Gamiﬁcation Ideas ‣Rewards, Badges, and Incentives for “leveling up” in percentage of digital competency. ‣“Leaderboard” of campuses ‣ Digital Campus Key Inﬂuencers in each region given additional training and resources to catalyze digital competency. ‣ A mobile-app that features these or other gamiﬁcation concepts.
14: Develop a Web Application to Accelerate DC a. Mobile First App i. May include training modules ii. Submit and track level of digital competency. iii. Gamiﬁcation ideas integrated
15: Catalog & Share Best Practices a. CruPress Green/tech i. Internal/Formal archive of digital competency resources b. Tumblr Site ii.External/Informal collection of digital competency resources and stories.