CLA Social Presentation 2011

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social media for your ministry

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CLA Social Presentation 2011

  1. 1. minister online through social networking and online community chris giovagnoni twitter: @g9ine [email_address] brian barela twitter: @brianbarela [email_address]
  2. 2. facebook: search CLASocial leave card and we will email you the slides/notes wifi: CLA Social
  3. 3. homebase, outposts, passports via chris brogan chrisbrogan.com
  4. 4. homebase: the eventual site where you hope people come to interact with you the MOST
  5. 5. homebase: many ministries manage all their online places as though they are equal in value
  6. 6. outposts an online place that you maintain for interaction and promotion, with the purpose of driving people towards your homebase
  7. 7. outposts many ministries take on multiple outposts without thinking through the time and energy and goals required to be effective
  8. 8. passports profiles to use on various social sites that establish credibility, trust, and provide easy access de-personalize and de-centralize management of online ministry properties
  9. 9. passports
  10. 10. integrating and coordinating online properites with one another and aligning resources to match the value of each property utilize web technology to create ministry impact
  11. 11. Ministry Blog--Homebase Facebook Page Twitter Google Ministry Homepage
  12. 12. practical strategies to encourage service, donations, and participation
  13. 13. obstacles!
  14. 14. donors and constituents
  15. 15. donors constituents Ministry Blog--Homebase outpost 1 outpost 2 outpost 3 outpost 1 outpost 2 outpost 3
  16. 16. outpost 1 outpost 2 outpost 3 outpost 1 outpost 2 outpost 3 donor homebase constituent hb
  17. 17. to read more on homebases, outposts, passports http://www.chrisbrogan.com/a-simple-presence-framework/ http://kylelacy.com/home-bases-outposts-and-frontiers-using-social-media/ http://www.chrisbrogan.com/using-outposts-in-your-media-strategy/
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