Social Media How To’s For Beginners to Experts                            chris giovagnoni                             twi...
wifi: Bruno     password: CLANC0809WE    facebook: search CLASocialleave card and we will email you                the slid...
Homebase, Outposts, Passports                      via chris brogan                     chrisbrogan.com
Homebase:The eventual site where you hope people  come to interact with you the MOST.
Homebase:  Many ministries manage their onlineplaces as though they are equal in value.
Outposts:An online place that you maintain for interaction            and promotion, with the    purpose of driving people...
Outposts: Many ministries take on multiple outpostswithout thinking through the time and energy     and goals required to ...
There is value in “grabbing” online profiles foryour ministry to prevent others from co-opting    your brand and prepare fo...
Passports:  Profiles to use on various social sites that establish credibility, trust, and provide easy                    ...
passports
Increased Effectiveness Will Occur When:Online properties complement one another and amount of time & money spent match yo...
Facebook Page             Ministry Homepage                Twitter                       Google                Ministry Bl...
Practical strategies to encourage service, donations,                   and participation.
obstacles!
donors and constituents
outpost 1       outpost 2         outpost 3                donors        Ministry Blog--Homebase             constituentso...
outpost 1       outpost 2     outpost 3            donor homebase             constituent hboutpost 1       outpost 2     ...
to read more on homebases, outposts, passports    http://www.chrisbrogan.com/a-simple-presence-                      frame...
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CLA 2012--Social Media How To's for Beginners to Experts

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Practical tips and a simple digital strategy for non-profits.

Brian Barela--Cru Global
Chris Giovagnoni--Compassion International

Published in: Technology, Business
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  • CLA 2012--Social Media How To's for Beginners to Experts

    1. 1. Social Media How To’s For Beginners to Experts chris giovagnoni twitter: @g9ine cgiovagnoni@us.ci.org brian barela twitter: @brianbarela brian.barela@uscm.org
    2. 2. wifi: Bruno password: CLANC0809WE facebook: search CLASocialleave card and we will email you the slides/notes
    3. 3. Homebase, Outposts, Passports via chris brogan chrisbrogan.com
    4. 4. Homebase:The eventual site where you hope people come to interact with you the MOST.
    5. 5. Homebase: Many ministries manage their onlineplaces as though they are equal in value.
    6. 6. Outposts:An online place that you maintain for interaction and promotion, with the purpose of driving people towards your homebase.
    7. 7. Outposts: Many ministries take on multiple outpostswithout thinking through the time and energy and goals required to be effective.
    8. 8. There is value in “grabbing” online profiles foryour ministry to prevent others from co-opting your brand and prepare for the future.
    9. 9. Passports: Profiles to use on various social sites that establish credibility, trust, and provide easy access.De-personalize and de-centralize management of online ministry properties.
    10. 10. passports
    11. 11. Increased Effectiveness Will Occur When:Online properties complement one another and amount of time & money spent match your organization’s values and priorities.
    12. 12. Facebook Page Ministry Homepage Twitter Google Ministry Blog--Homebase
    13. 13. Practical strategies to encourage service, donations, and participation.
    14. 14. obstacles!
    15. 15. donors and constituents
    16. 16. outpost 1 outpost 2 outpost 3 donors Ministry Blog--Homebase constituentsoutpost 1 outpost 2 outpost 3
    17. 17. outpost 1 outpost 2 outpost 3 donor homebase constituent hboutpost 1 outpost 2 outpost 3
    18. 18. to read more on homebases, outposts, passports http://www.chrisbrogan.com/a-simple-presence- framework/ http://www.chrisbrogan.com/using-outposts-in-your-media- strategy/ http://kylelacy.com/home-bases-outposts-and-frontiers- using-social-media/

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