Increasing your ROI With Your CMP Campaigns
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Increasing your ROI With Your CMP Campaigns

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Learn about 4 easy ways to increase your ROI and get more leads from your ContractorMarketingPros.com campaigns.

Learn about 4 easy ways to increase your ROI and get more leads from your ContractorMarketingPros.com campaigns.

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  • Working with contractors across North America, across different categoriesHave learned some best practices I’d like to share with you
  • It feels a little strange to be up here telling you all how to increase your ROI…After all, YOU all are the ones running successful businesses. We can’t possibly know everything you know about running your business..And so afterwards and throughout this conference. I invite each of you to stop by and let us know how we can get better at helping you grow your business. That being said…here are some of the things we’ve learned.
  • You get the exclusive use of one of our websites. We make sure your potential customers can find the website when searching online.
  • We focus on Search Engine Marketing (SEM), and Search Engine Optimization (SEO).
  • Got here @2minReal-time
  • Allows you to check the quality of the leads and make sure your CSR’s are doing a good job fielding the calls.
  • Tips for Choosing/Changing Your Price Per LeadVolumeWe base how aggressively we spend money advertising the site upon the price per lead you select. The higher the price per lead selected, the more aggressive we can be in spending money advertising the site. The more aggressively we can spend advertising the site, the more traffic the site will receive. The more traffic the site receives, the more leads will be generated.You can find the price point that results in the ROI you are looking for.If you lower you price per lead, you will see lower lead volume.
  • - FCI franchisees will have much of the profile pre-populated, however, there are some items that will be unique to each individual location that will need to be filed out.
  • - FCI franchisees will have much of the profile pre-populated, however, there are some items that will be unique to each individual location that will need to be filed out.
  • Signs of Trust
  • Of your work, your team, your vans, your showroomThe photo gallery is the first place most customers visit
  • These are the highest converting bits of content
  • Typically, the higher the population, the more leads we can generate
  • Find your individual sweet spotIf you do one thing at the end of this conference, I’d encourage you to update

Increasing your ROI With Your CMP Campaigns Increasing your ROI With Your CMP Campaigns Presentation Transcript

  • Increasing Your ROI From Your ContractorMarketingPros.com Campaigns
  • Overview
    Looking forward to sharing some best practices we have seen across our clients
    But frankly, we would like to learn from you
  • Pay For Performance Marketing
    You pay for LEADS
    No monthly fees, No minimum term contracts
    Our incentives are aligned with yours
    “Impressions”
    “Listings”
  • Exclusive Website (ExcluSite)
    Your company, alone, on a top-ranked website
    Visibility on search engines
    Memorable URL (ie - www.FlooringInAustin.com)
  • How We Get You Leads
    We take care of all of the internet marketing…
    So all you need to do is answer the phone!
  • 4 Things To Think About With How Improve ROI
    Being “ready” to receive real-time leads
    Adjusting your Price-Per-Lead
    Improving your Profile
    Adding new campaigns
    1
    2
    3
    4
  • Our Leads
    1
  • How You Receive Your Leads
    1
    We provide you with a phone # and put it on your profile. You choose where it rings (office, mobile, etc).
    Customers can also fill out a form on your ExcluSite. These inquiries go straight to your email inbox.
  • Real Time Leads vs. Shared Leads
    1
    It’s a different kind of customer who wants to speak with you directly vs. one who wants 4 competing quotes
    They want to hear that you are THE flooring expert in their city.
    Turn their questions into an opportunity to show off your knowledge!
  • Optimizing incoming leads
    1
    Have a plan for answering the phone
    Set up simultaneously ringing phones
    Have your team take notes on calls
    so you know who to call back again later, hoping to close.
    NOTE: this feature is available in our “lead log”
    Regularly follow up with leads that are undecided.
    Immediately return missed calls.
    Show the caller how much you know.
    Be ready to sell yourself!
  • Lead Dashboard & CRM
    1
    We provide an online dashboard where you can
    See your lead log
    Add to your profile
    Request more leads
    Useful Lead Log Features
    • See date, time, caller ID, call duration
    • Free optional call recording
    • Take & save notes about leads
  • Choosing Your Price Per Lead
    2
    $35 - $150
    Recommended Bid for Flooring Leads
  • Factors of Lead Volume
    Change your price per lead at any time to affect lead volume
    Market Competitiveness
    Population & Service Area
    Completeness of Your Profile
    2
  • What Makes A Great Profile?
    3
  • What Makes A Great Profile?
    3
    A complete profile:
    Lots of uploaded photos:
    Customer Testimonials
    Free Estimates
    Coupons and Specials
    BBB, awards, Service Guarantees, Warranties
  • Profile – About the Company
    3
    “About Us” page
    “Services” page
    “Customer Testimonials”
    The more you tell your potential customers, the more likely they are to pick up the phone!
  • 3
    Images: Logos = Signs of Trust
  • 3
    Images: About Your Team
  • 3
    Profile – Additional Info
  • 3
    Profile – Additional Info (cont)
    License and Insurance Info
    Geographic Service Area
    Use the map to “draw” your service area
    NOTE: This map will appear
    on the site
  • 3
    Profile – Additional Info (cont)
    Customers love reading pages like “about the owner” and “why our business is special”
  • 3
    Profile – Tender & Lead Delivery
    Record Phone Calls
    So you can hear how your team is answering calls
    Caller ID Preference
    So you can distinguish a new lead from a personal call
    Forwarding Phone Numbers
    Add multiple numbers for simultaneous ringing
    Update Email Addresses
    To receive Call Reminder Emails
    Update Cost Per Lead
    Increase your price per lead to be more aggressive in generating leads
  • Should I Consider More Campaigns?
    4
    Additional campaign can generate additional leads. Most effective for:
    Focusing on another major suburb
    Getting leads for another specific service type
    ie floor refinishing, remodeling, carpets, etc
  • Recap on Increasing ROI
    Optimize conversion, nurturing and follow up with leads
    Adjust Your Price Per Lead to find your sweet spot
    Optimize your profile with more, higher-converting content
    Set up additional campaigns, where appropriate
    1
    2
    3
    4
  • Thank You!
    We look forward to speaking with you at our booth or in the remaining time at conference
    Interested to hear your ideas about how we can better help you to grow your business