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Help people fall in
love with your brand.

Shopper + customer
experiences.
Brian Regienczuk
UX primer for shopper marketin...
How far do
you go?
© 2014 Experience Rethink
2
Where do people
experience your brand?

© 2014 Experience Rethink
3
Where do people fall in
love with your brand?

© 2014 Experience Rethink
4
Why?

© 2014 Experience Rethink
5
What
makes
it
a
memorable
experience?

© 2014 Experience Rethink
6
Will others share it?

© 2014 Experience Rethink
7
How
&
where
do
you
do
it
today?
© 2014 Experience Rethink
8
Does your brand bring the
customer journey to life?

© 2014 Experience Rethink
9
What makes your brand
standout & trigger
reactions / interactions?

© 2014 Experience Rethink
10
Celebrating the product

© 2014 Experience Rethink
11
Modern simplicity

© 2014 Experience Rethink
12
Bungalow
simplicity

© 2014 Experience Rethink
13
Contemporary lodge
with modern lines

© 2014 Experience Rethink
14
Intimate
club

© 2014 Experience Rethink
15
Encourage experiments

© 2014 Experience Rethink
16
What about the
experience helps you fall
in love with the brand?

© 2014 Experience Rethink
17
We live to help people fall
in love with your brand.
Online + in the store.
experiencerethink.com

© 2014 Experience Rethi...
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Help Them Fall In Love - Shopper Marketing & User Experience Primer

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User experience primer / brief for shopper marketing and retail experiences touches on key areas and questions marketing and design experts need to ask to build better integrated brand experiences.

Published in: Design, Business, Technology
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Transcript of "Help Them Fall In Love - Shopper Marketing & User Experience Primer"

  1. 1. Help people fall in love with your brand. Shopper + customer experiences. Brian Regienczuk UX primer for shopper marketing & beyond Beverages, Spirits, Beer & Wine
  2. 2. How far do you go? © 2014 Experience Rethink 2
  3. 3. Where do people experience your brand? © 2014 Experience Rethink 3
  4. 4. Where do people fall in love with your brand? © 2014 Experience Rethink 4
  5. 5. Why? © 2014 Experience Rethink 5
  6. 6. What makes it a memorable experience? © 2014 Experience Rethink 6
  7. 7. Will others share it? © 2014 Experience Rethink 7
  8. 8. How & where do you do it today? © 2014 Experience Rethink 8
  9. 9. Does your brand bring the customer journey to life? © 2014 Experience Rethink 9
  10. 10. What makes your brand standout & trigger reactions / interactions? © 2014 Experience Rethink 10
  11. 11. Celebrating the product © 2014 Experience Rethink 11
  12. 12. Modern simplicity © 2014 Experience Rethink 12
  13. 13. Bungalow simplicity © 2014 Experience Rethink 13
  14. 14. Contemporary lodge with modern lines © 2014 Experience Rethink 14
  15. 15. Intimate club © 2014 Experience Rethink 15
  16. 16. Encourage experiments © 2014 Experience Rethink 16
  17. 17. What about the experience helps you fall in love with the brand? © 2014 Experience Rethink 17
  18. 18. We live to help people fall in love with your brand. Online + in the store. experiencerethink.com © 2014 Experience Rethink 18
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