DO MOREDIGITALLYAUTO USER EXPERIENCE 2016+              Brian Regienczuk              brian@experiencerethink.com         ...
For More Than 100 Years,2 Mental Models For AutosHave Dominated Our Psyche    Brian Regienczuk   twitter.com/exprethink   ...
1. Utility        Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink                                   ...
2. Performance      Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink                                 ...
But These Images Are FromAnother Era…What Will Be The Next Icon?    Brian Regienczuk   twitter.com/exprethink   © 2012 Exp...
In The Last 20 Years,We Have Cut The Cord…    Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
So, Where Is The NextCompelling Auto Experience?    Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Take People From FeelingTrapped…    Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Back To A State Of“Liberation”    Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Entertainment      Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Remote Office      Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Family Command Center      Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Social Command Center      Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
“Are There SimpleTransformations That WillLiberate Drivers AndPassengers?”    Brian Regienczuk   twitter.com/exprethink   ...
……………………..    Brian Regienczuk   twitter.com/exprethink               © 2012 Experience Rethink                           ...
1. Data storage is becoming   ubiquitous, but input &   output is key    Brian Regienczuk   twitter.com/exprethink   © 201...
Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
2. For drivers, talk trumps   text & touch     Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink                                                     ...
3. Connected devices    Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Brian Regienczuk   twitter.com/exprethink                © 2012 Experience Rethink                                        ...
Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
4. Every surface can be a   display or input     Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink                                                     ...
5. Every surface can be more    Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Brian Regienczuk              twitter.com/exprethink             © 2012 Experience Rethinkif you can shop with your phone ...
Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink                                                     ...
6. Relevant, contextual info     Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink                                                     ...
Brian Regienczuk   twitter.com/exprethink   © 2012 Experience Rethink
Take People From FeelingTrapped…Back To Feeling ConnectedWith Friends, Family &Relevant Data    Brian Regienczuk   twitter...
CONNECTEDLIBERATIONMEANINGFUL AUTO EXPERIENCESDRIVE CONNECTION FROM 2016+              Brian Regienczuk              brian...
Digital Liberation: The Future Auto Experience
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Digital Liberation: The Future Auto Experience

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From my presentation at General Motors Research Symposium on the

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Digital Liberation: The Future Auto Experience

  1. 1. DO MOREDIGITALLYAUTO USER EXPERIENCE 2016+ Brian Regienczuk brian@experiencerethink.com linkedin.com/in/regienczuk @exprethink © 2012 Experience Rethink
  2. 2. For More Than 100 Years,2 Mental Models For AutosHave Dominated Our Psyche Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  3. 3. 1. Utility Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink http://www.flickr.com/photos/springchick
  4. 4. 2. Performance Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink source: http://www.flickr.com/photos/jssiler/
  5. 5. But These Images Are FromAnother Era…What Will Be The Next Icon? Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  6. 6. In The Last 20 Years,We Have Cut The Cord… Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  7. 7. So, Where Is The NextCompelling Auto Experience? Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  8. 8. Take People From FeelingTrapped… Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  9. 9. Back To A State Of“Liberation” Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  10. 10. Entertainment Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  11. 11. Remote Office Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  12. 12. Family Command Center Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  13. 13. Social Command Center Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  14. 14. “Are There SimpleTransformations That WillLiberate Drivers AndPassengers?” Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  15. 15. …………………….. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink all of these share a common theme… empowering connections
  16. 16. 1. Data storage is becoming ubiquitous, but input & output is key Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  17. 17. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  18. 18. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  19. 19. 2. For drivers, talk trumps text & touch Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  20. 20. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink photo from frog design
  21. 21. 3. Connected devices Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  22. 22. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink what if all of my devices became part of my automobile experience
  23. 23. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  24. 24. 4. Every surface can be a display or input Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  25. 25. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink run perch2.flv
  26. 26. 5. Every surface can be more Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  27. 27. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethinkif you can shop with your phone on a subway wall… imagine what we can do on the windshield or dashboard of a car
  28. 28. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink run philiips_window.wmv
  29. 29. 6. Relevant, contextual info Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  30. 30. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink photo from frog design
  31. 31. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  32. 32. Take People From FeelingTrapped…Back To Feeling ConnectedWith Friends, Family &Relevant Data Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
  33. 33. CONNECTEDLIBERATIONMEANINGFUL AUTO EXPERIENCESDRIVE CONNECTION FROM 2016+ Brian Regienczuk brian@experiencerethink.com linkedin.com/in/regienczuk @exprethink

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